The Most Important Part of LinkedIn That You Need to Start With

John W. Munsell is the CEO of Bizzuka, author of "INGRAIN AI: Strategy Through Execution" and the creator of the AI Strategy Canvas® and Scalable Prompt Engineering™ frameworks. These frameworks help companies scale AI effectively and efficiently across all departments. Most companies lack a unified approach, resulting in a lack of ability to share knowledge or scale expertise. John’s proven frameworks solve this problem by providing every team member with a common foundational understanding of AI, from strategy development all the way through tactical execution. The result is a workplace where people actually want to use AI and spread their enthusiasm and expertise throughout the organization.Connect with John here: https://www.linkedin.com/in/jwmunsell/https://www.facebook.com/bizzukahttps://www.instagram.com/bizzuka_inc/https://www.bizzuka.comDon't forget to sign up for our limited-space LinkedIn 5-Day Workshop from Sept 28th to Oct 2nd here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

You can have the best LinkedIn strategy in the world, but if your profile isn't optimized, you're sending people to the wrong destination. Before you post more content, send more connection requests, or try to generate more leads, you need to start with the most important part of LinkedIn: Your profile. Think of your profile as your digital storefront. When someone lands there, they should immediately understand what you do, who you help, and why they should connect with you. Here are the four areas I recommend optimizing first:Your Background BannerClearly communicate what you do and who you do it for. Don't waste this valuable space with a generic image.Your HeadlineInclude specific keywords your ideal clients are searching for, along with a professional job title that establishes what you do.Your About SectionWrite it in the first person, include a clear mission statement, highlight 15 relevant business skills, and finish with a specific call to action.Your Featured SectionGive people ways to take the next step offline. I use mine to feature my business website, our scorecard assessment as a lead magnet, and my LinkedIn newsletter, which includes clickable links that bring readers into my ecosystem. Your LinkedIn profile shouldn't just tell people who you are. It should show the right people how you can help them and what they should do next.Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: ⁠https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

About Mark: They call me the Event Maestro. Here's why that matters to you.Your last event was a success. Yet, you left a fortune on the table. The feedback was great. The room was full. And still — the mission didn't accelerate the way it could have. Not because the event failed. Because no one showed you what the room was actually capable of. For one brief window, you had your investors, donors, board members, team and community leaders in a single space. Most leaders use that moment to share updates and deepen connections.The “Event Maestro” uses that moment to activate these stakeholders. Investors who came to observe - write a big check. Donors who increase their giving without being asked. Board members who become more cooperative. Sponsors who witnessed your culture and expanded their commitment on the spot. That's not a better agenda. That's a gathering engineered to turn your mission into a movement. For 30 years, I've been in the business of turning audiences into believers — and believers into buyers.I've strategized 900+ events over three decades. I help Impact CEOs activate stakeholder engagement through immersive experiences that don't just captivate rooms — they move people to act, lead and invest. As Co-Founder of BigImpactHQ, my wife Shannon and I have trained over 3,000 leaders to harness the power of speaking and live events. Our "Speak Your Path to Cash" System has generated more than $150M in revenue for our clients and landed them on stages most people only dream about — Tony Robbins, TED Talks, CNN, The View, Brendan Burchard, Mama Gena, and more. Before BigImpactHQ, I spent years as a Senior Branding Strategist for Clear Channel, writing 1,100+ radio ads and campaigns for Porsche, Harley-Davidson, AFLAC, and Marriott. That background wired me to think in messages that cut through noise and land with precision. I've shared stages with Jack Canfield, Robert Kiyosaki, Les Brown, and others — not just because I'm a good speaker, but because I understand the science of influence and the art of transformation. My work sits at the intersection of conscious leadership, transformational influence, and the inner game of business success. I help companies live from their higher purpose, build conscious cultures, and follow the principles of Conscious Capitalism — because mission-driven businesses outperform, period.Connect with him here: www.MAGspeaks.comDon't forget to register for our limited-space 5-day LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

LinkedIn engagement is changing, and simply getting more likes and comments isn’t the goal anymore.Some of LinkedIn’s latest updates are putting more emphasis on quality, credibility, and meaningful interaction.Comment impressions now show how much visibility your comments are creating.Generic comments like “Great post!” and “Couldn’t agree more!” aren’t enough.And when someone discovers you through a comment, your profile needs to prove your expertise through your content, recommendations, Featured section, newsletter, and results.The lesson?Don’t engage just to be seen.Engage to create conversations with the right people.Because visibility gets attention.Conversations create opportunities.Don't forget to register for our LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Angela Mulrooney is known as The Arsonist.She is a former dentist turned serial entrepreneur who helps highly accomplished professionals burn down identities, systems, and business models that no longer serve them, and rebuild something they actually own.She has built five companies across industries including dentistry, movement and performance, media, personal branding, and AI.Each company emerged from evolution and was designed around a deep understanding of human behavior, untapped potential, and strategic simplicity.Today, Angela helps seasoned professionals turn their life’s work into intellectual property, influence, and scalable assets.Personal branding is the core engine, not for self-promotion, but for credibility, visibility, and long-term leverage in an AI-disrupted world.Through her work, clients stop renting their expertise and start owning it.They build lean, profitable companies that reflect who they are, protect their value, and create impact on their own terms.Connect with Dr. Angela here:https://www.linkedin.com/in/angelamulrooney/If you're accomplished, underleveraged, and ready to stop building on someone else's platform, start with The Relevance Quiz to find out where your genius is sitting untapped: https://quiz.unleashinginfluence.com/trqDon't forget to sign up for our 5-Day LinkedIn Workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Posting more content on LinkedIn doesn’t automatically lead to more business.The real question is, does your content have a purpose?In this week’s podcast episode, I’m breaking down The LinkedIn Content Growth Formula and three principles that can completely change how you approach your content:Every post needs a job: Grow, Trust, or Sell.Specific content beats generic content.And relevance matters more than follower count.You don’t need the biggest audience on LinkedIn. You need the right people paying attention.Don't forget to sign up for our exclusive 5-Day LinkedIn Workshop, called Amateur to Expert on LinkedIn in 5 Days here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

Jim Padilla is the founder and CEO of Gain The Edge - a done-for-you provider of industry-leading sales systems and unicorn sales professionals, which he co-heads with his wife and entrepreneurial partner-in-crime, Cyndi Padilla. Through their unique blend of laser-targeted selling systems, inspirational team-building expertise, and 60+ years of combined sales experience, Jim and his wife have generated over 1/4bn in sales for a long line of high-level, visionary entrepreneurs. Jim’s mission is to help purpose-driven thought leaders untangle themselves from the day-to-day minutiae of seeking leads and sales for their business so they’re free to amplify their impact.When Jim’s not making dollars rain down from the sky, you’ll regularly find him at the driving range - hitting a bucket of balls. Jim credits his time on the driving range as the main source of his best ideas.That…and spending time with his 3 grandsons…and exploring his new home state of Tennessee alongside his wife, Cyndi. 💯 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:💯👔Create a business that is designed to generate revenue at scale?👔Count on predictable revenue month after month👔Get out of being the only one who can generate sales.👔Create compelling offers that clients are happy to pay for𝗟𝗲𝘁'𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁!💻 https://connectwithjim.com/📱 Call Jenny, my AI voice assistant, to speak with me ‪(737) 215-4182Interested in leveraging LinkedIn to grow your business? Sign up for our Amateur to Expert LinkedIn workshop here: https://www.thetimetogrow.com/AtoEonLinkedinWorkshop

LinkedIn just added a button that every content creator needs to know about.It’s being called the “AI Slop” button.And it sends a pretty clear message about where LinkedIn is heading.Users can now click the three dots on a post and select “Seems like AI slop” when content feels generic, low-quality, or overly AI-generated.But there’s more happening behind the scenes.LinkedIn has also removed its generative “enhance your post” writing tool and replaced it with a simpler proofreader designed to preserve your natural voice.Reports of AI slop aren't necessarily causing posts to be immediately removed or accounts to be banned. Instead, those reports can help LinkedIn improve the systems it uses to identify low-quality AI content.And accounts repeatedly identified by those systems may begin seeing private indicators within their analytics.This is something I have been saying for a long time:AI isn't the problem. Losing your voice because of AI is.Use AI to brainstorm.Use it to organize your thoughts.Use it to improve your writing.Use it to save time.But don't let AI turn you into another person posting the same generic content everyone else is posting.LinkedIn is built around human connection, and your content should still sound like it came from a human.Take our LinkedIn Thought Leadership Assessment here: https://www.thetimetogrow.com/ecs-scorecard

Matthew Fornaro provides practical, strategic legal guidance for businesses across South Florida. With over 20 years of experience, he helps entrepreneurs, startups, and established companies manage contracts, disputes, and risk—clearly and efficiently.Connect with Matt here:https://www.linkedin.com/in/matthewfornaro/https://www.facebook.com/fornarolegalhttps://www.instagram.com/fornaro_legal/fornarolegal.com Don't forget to take our FREE LinkedIn Thought-Leadership Scorecard here: https://www.thetimetogrow.com/ecs-scorecard

A post can get thousands of views, hundreds of likes, and dozens of comments…and still produce zero business.Because likes aren’t leads.The engagement that matters is the engagement that starts conversations with the right people.Instead of obsessing over impressions, start paying attention to:• Conversations started from your content• Profile views from your ideal clients• Quality of comments• People saying, “I’ve been following your content”• Calls booked from LinkedInYour content shouldn’t just make people stop scrolling.It should make the right people think, “This person understands exactly what I’m dealing with.”And when someone leaves a meaningful comment, don’t pitch them.Start a conversation.Before your next post, ask yourself: Does this give my ideal client a reason to engage with me?Likes create visibility.Conversations create opportunities.Take our FREE LinkedIn Thought Leadership Scorecard Assessment here: https://www.thetimetogrow.com/ecs-scorecard