Episode #953: Playing The Long Game

In this episode of Natural Born Coaches, Marc talks about the importance of playing the long game and practicing patience in the online coaching space! What You'll Hear In This Episode: -       How easy it is to fall into unrealistic expectations online, with an example from one of Marc's clients. -       Changes that Marc made with his coaching programs to attract long-term thinkers and discourage "get-rich-quick" types (plus to get better results for those he works with!) -       The importance of rewarding yourself for milestones that you hit … -       How to use small, everyday events to practice and improve your patience. -       A special holiday offer that Marc is running until December 31st!  

Lewis Vandervalk stops by the podcast to share his expertise around SEO strategy for coaches! What You'll Hear In This Episode: -Why answering client questions remains the core principle of search engine optimization, regardless of whether people find you through Google, ChatGPT, or other AI platforms. -The truth about backlinks and SEO gaming: why purchasing cheap backlinks can destroy your search rankings overnight and what Google updates mean for long-term website visibility. -How to repurpose one piece of content across blogs, podcasts, Instagram, Facebook, and LinkedIn to maximize your SEO impact. -Lewis answers the question: "Should you display pricing on your website?" -Why ugly websites with clear calls-to-action often outperform beautifully designed sites that confuse visitors. -The email-to-blog content hack: why every email you send to your list should also be published as a blog post to keep your website active and improve search rankings.

Todd Hartley is the founder of WireBuzz and the author of "Accelerating Yes!", and in this episode he shares the lessons about lead generation that he's learned from many successful years in online business, including working with Tony Robbins! What You'll Hear In This Episode: - How to built a predictable lead generation system in just 3 steps … - The $50M to $150M revenue jump in just 60 days (including a real case study of how Wirebuzz identified low-hanging fruit and tripled a company's revenue in just two months) - Why your coaching offer isn't converting (and how to fix it). - The $5,000 to $50,000 offer exercise - a simple framework to dramatically increase the perceived value of your coaching packages without necessarily adding more work. - From rejection to landing on Tony Robbins' stage: the 4-year persistence story, and how multiple rejections led to speaking opportunities and $200M in client success stories! - Why coaching isn't dying (despite what the naysayers say!) Todd addresses the "coaching is dead" narrative and explains why irresistible offers still convert in 2025 …

Change can be scary, but in this special episode of Natural Born Coaches you'll learn about the importance of embracing it in your coaching business! Marc shares the business transformations he's doing entering 2026, and you'll walk away with actionable steps you can take to improve your results as well! What You'll Hear In This Episode: -       Marc discusses his business changes approaching 2026 and emphasizes the importance of challenging long-standing practices, even if they have been done for years. -       3 big changes that Marc is doing heading into the new year, and what you can learn from those moves.  -       Why you shouldn't wait for arbitrary dates to make the changes you know you need to make.  -       How to push past any hesitance to "slay sacred cows"!  -       The big calendar/scheduling change that Marc made that completely changed his business …  -       What Marc eliminated after almost a decade of doing it, and what you can learn from that.  -       Homework that will have a profound effect on your results in the new year!

Lots of coaches struggle with imposter syndrome … are you one of them? If so, check out this interview with Miriam Segal where she shares how you can get past it!  What You'll Hear In This Episode: - What imposter syndrome really is … - Why the fear of success is as strong as the fear of failure!  - The challenges of following up a major success (with historical examples, like J.D. Salinger) - Why bronze medal winners are often happier than those who won a silver medal!  - Stories about Kevin Bacon and Marilyn Monroe, and how changing your demeanor can significantly impact others' perceptions. - Authenticity and how people can redefine themselves through changes in appearance and behavior. 

The previous episode of Natural Born Coaches showed how to turn your podcast guests into clients, and in this interview Henry Lopez (host of "The How of Business") shares how to convert listeners into clients!   What You'll Hear In This Episode: -The best strategy to use when launching your podcast. -The importance of building a dedicated audience rather than focusing only on large numbers! -Guest selection methods and managing your show inquiries. -How to turn booking rejections into revenue … -The value of having engaging conversations and the need to select guests who align with your show's themes and audience interests.

Dave Dubeau helps experts get premium clients with high-ticket podcasting, and in this episode, he shares how to turn your guests into clients with his unique podcasting method!  What You'll Hear In This Episode: -How Dave creates podcasts for high-ticket coaches, consultants, and advisors - handling all production and guest acquisition while requiring clients to participate in just a few Zoom sessions a week. -The shift that Dave made in his business that completely changed things for him (and his clients). - Dave's approach to podcast interviews, emphasizing making guests comfortable and providing value first. -How to build rapport quickly with guests and convert that to sales conversations without being forceful. -How he gets approximately 9 out of 10 guests to accept his invitation to a follow-up discovery call.

Heather Pearce Campbell is a warrior mama, nature lover, and dedicated attorney and legal coach for world-changing entrepreneurs. Based in Seattle, she's the founder of Pearce Law PLLC, home to her legal practice. She's also the creator of The Legal Website Warrior®, an online business that provides legal education and support to information entrepreneurs (coaches, consultants, online educators, speakers & authors) around the U.S. and the world. What You'll Hear In This Episode: -What legal things coaches must consider when operating online! -How to be marketing compliant, and Heather's 5-bucket legal framework for businesses. -The types of warnings you shouldn't ignore! -The importance of website accessibility and privacy compliance …

After 25 years in the corporate world, Cheryl Thacker made the move to coaching and as the founder of Successful Coaches she helps others do the same. Are you interested in becoming a full-time coach? Then check this interview out! What You'll Hear In This Episode: - How Cheryl transitioned from 25 years in corporate to coaching. - The right way to make the leap into coaching, and the usual timeline for how long it takes to move from a job to full-time coaching. - The average annual income that coaches make, and why that number might be misleading! - Cheryl's coaching approach and strategies for new coaches, including creating lower-ticket offers and developing niche expertise.  -Why coaches undervalue their past experiences and knowledge in their heads.  -A story about one of Cheryl's clients who used her personal experience with cancer to develop a niche in health and wellness coaching.  -The best kinds of offers for coaches to make due to the changing online space.  -The best strategies to protect your time!

Mitch Russo is a business growth strategist and the founder of Clickcoach.io, an all-in-one coaching platform built by someone who's scaled to over $30 million! What You'll Hear In This Episode: -Mitch's experience scaling a coaching business and developing tracking software to help coaches with their businesses. -The importance of tracking client progress through graphs and statistics.  -Why you should be using testimonials in your marketing, and a good testimonial formula to use. -Mitch's process for helping coaches discover and align their "why" with their business purpose …  -The "trust deficit" that's currently in the online coaching space, and the three things you need to combat it.