Episode #944: Mitch Russo: Fighting The Trust Deficit In The Coaching Space!

Mitch Russo is a business growth strategist and the founder of Clickcoach.io, an all-in-one coaching platform built by someone who’s scaled to over $30 million! What You’ll Hear In This Episode: -Mitch’s experience scaling a coaching business and developing tracking software to help coaches with their businesses. -The importance of tracking client progress through graphs and statistics.  -Why you should be using testimonials in your marketing, and a good testimonial formula to use. -Mitch’s process for helping coaches discover and align their "why" with their business purpose …  -The “trust deficit” that’s currently in the online coaching space, and the three things you need to combat it.

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In this episode, Debe Fennell shares her strategies to set up profitable partnerships! What You’ll Hear In This Episode: -Debe’s background in sales and marketing, and her experience in the music industry and her transition to affiliate and joint venture marketing.  -The difference between affiliates (who mail for a commission) and JVs, which involve reciprocal partnerships.  -Tips for choosing and vetting JV partners, including thorough research, checking for negative online mentions, and consulting with other marketers in your network.  -The importance of questioning list sizes and mailing practices to assess the truthfulness of potential partners …  -The challenges of organizing live webinars, and the need to evaluate customer service when partnering for high-ticket offers.  -The need for transparency with email lists and the importance of obtaining explicit consent for email marketing …  -The ethical importance of reciprocating solo emails and avoiding misleading practices in email marketing.

Mark Podolsky (“The Land Geek”) is the author of “Dirt Rich”, host of “The Art of Passive Income Model” and has completed over 6000 raw land deals. In this episode, he shows how you can make money while you sleep with his land system! What You’ll Hear In This Episode: -How much money you need to start investing in raw land (you’ll be surprised by the number …) -A detailed look at Mark’s unique system of buying and flipping inexpensive raw land, including how to find deals and ensure you make a healthy profit. -Should you buy land close to home, or in other parts of the country? -The best regions in the United States to buy land, and the places you should stay away from. -A look at one of Mark’s most successful raw land purchases!

Regina Andler is a business strategist, speaker, author of “The Unicorn Factor”, and an expert in the field of AI. In this episode, she shares how to incorporate AI into your business to stand out from the crowd! What You’ll Hear In This Episode: -       The evolution of AI and its parallels to the adoption of cell phones, and why businesses should embrace AI to stay competitive.  -       Why the human element remains crucial for creating unique and authentic content.  -       Regina’s process of using AI to analyze her writing without changing it.  -       Her rating scale of 1-10 for constructive feedback, and the limitations of AI in providing unbiased opinions.  -       Which AI tool she prefers for daily tasks, and which one she likes for longer content (like book writing).  -       Ethical considerations around AI-generated content, especially the need for transparency when using AI to create a digital version of oneself.  -       Why an over-reliance on AI can be dangerous for coaches!

Giana Cambria is the founder of Upperhand Creative, and in this episode, she shares her method for creating all of your monthly content in just 4 hours! What You’ll Hear In This Episode: -Is Giana’s content creation system doable for newbies? -Her recommended form of content creation (Video? Text? Something else?) -The hot content that’s currently landing with prospects. -How familiarity will lead to more sales! -How to identify your ideal client avatar …

Do you want to know the secret hidden in the best-selling self-help book “Think and Grow Rich”? John Mitchell shares his personal journey of discovering and implementing Napoleon Hill's secret and shares the 12-minute daily technique that completely changed the results he was getting in his business! What You’ll Hear In This Episode: -The family tragedy and turning point at age 50 when John decided to make drastic changes with his life …   -How John went from being moderately successful to 25x’ing his annual revenue.   -The percentage of your daily actions that are unconscious vs subconscious, and how to go from winging it through life to taking complete control.   -A breakdown of John’s 12-minute daily practice that leads to a sense of control, confidence, and reduced stress (it takes just 21 days to see big results)   -A free 9-minute video explaining the full secret and science behind it!

Anthony Vizzari is the Senior Vice President of 7th Level, the largest B2C sales training company in the world, and he helps his clients master sales and communication. In this episode, he shares a unique way of selling which makes it easier (and more enjoyable) for you and your prospects! What You’ll Hear In This Episode: - Anthony’s journey from being a sales novice to becoming successful, emphasizing that sales skills can be learned and developed. -Strategies for coaches to improve their sales techniques and client acquisition through a skills-based approach rather than focusing solely on numbers. -Anthony’s experience with sales techniques, particularly the NEPQ (Neuro Emotional Persuasion) methodology, which helped him reduce long sales calls and increase his close rate to over 80%! -The importance of mindset shifts, proper lead warming, and handling objections effectively. -How to defend yourself against the skepticism that many buyers have nowadays. -How to warm up your prospects, and to sell without being “salesy”!

Rob Goyette returns to Natural Born Coaches to show how to add more revenue into your coaching business! What You’ll Hear In This Episode: - Why you should have at least 3 coaching offers to prevent audience fatigue and to enable upselling. - Should you have a definite coaching niche? (Rob’s nuanced answer might surprise you!) - Rob’s strategies for raising your coaching fees by adding value and creating irresistible offers. - What’s the difference between marketing and selling?

Milana Leshinsky is the founder of Coaching Genie and an expert on group coaching. In this episode she talks about marketing strategies, enrollment approaches, and program design for your group coaching program while debunking common misconceptions about its value compared to one-on-one coaching.  What You’ll Hear In This Episode: -Milana’s journey into group coaching, including her creating the first telesummit back in 2005. -The advantages of group coaching vs. other models. -The right time to transition to group coaching. -How many clients should you have in your group coaching program?   -Milana’s answer to “should you do a cohort or a rolling enrollment program?”   -Debunking a big myth about one-on-one coaching compared to group coaching!