508: Why Every Creative Should Launch a Membership (and How to Start)

If your funnel isn’t designed intentionally, leads fall through the cracks. In this episode, I’m walking you through the exact steps to build a high-converting funnel that attracts, nurtures, and converts premium clients—on autopilot. We’ll cover three essential funnel types, the biggest mistakes to avoid, and how to optimize for more conversions (without making it complicated).In This Episode, You'll Learn:The real definition of a funnel (and why every business has one—whether they know it or not)The #1 mistake that’s making your leads disappear before they ever convertWhy one funnel, one goal is the golden rule of conversionThe 3 core funnels that bring in premium clients (and how to know which one you need)How to sell the next step, not the end game (this is where most people go wrong)Why simplicity wins—and how to avoid the overcomplication trapWhat key metrics to track so you can optimize (instead of guessing)Want to work with me? Book a Scale Session here - https://tools.laurahiggins.com/scale

This episode is extra special—I’m sitting down with my sisters, Beth Gleeson, Shelley Johnson, and Millie Robertson, for a raw, hilarious, and unfiltered chat about life, business, and creativity. From navigating career shifts to balancing family and ambition, we’re diving into the real stuff—the highs, the struggles, and everything in between. If you’ve ever felt stuck in your journey or needed a reminder that you’re not alone, this one’s for you.In This Episode, You'll Learn:The unique paths we’ve each taken in business and creativityWhat we’ve learned about success, failure, and following your gutThe behind-the-scenes reality of building a business while raising a familyWhat we learned being in a family band together + a special preview of one of our songs! (lol this part is crazy)

Tired of chasing clients and unpredictable income? Membership expert Stu McLaren reveals how to create scalable, recurring revenue so you can build a profitable business without burnout.In This Episode, You’ll Learn: The four membership types that work for any business (even service providers!) The biggest mistake most creatives make when trying to build recurring revenue Why keeping your membership open 24/7 might be killing your sales How to sell your membership without feeling salesy (Stu’s messaging hack!) The secret to keeping members for years—without constantly launching Wild success stories: How Stu’s students turned balloon animals and dog training into six-figure membershipsResources & Links: Grab Stu’s new book, Predictable Profits Follow Stu on Instagram Check out Laura’s coaching programs Join the conversation on Instagram

How to Handle Copycats in Business (Without Losing Your Cool)Dealing with copycats in business can be frustrating, but it doesn't have to derail your success. In this episode, I’m sharing exactly how to handle copycats in business the right way—without freaking out, going on a social media rant, or letting it hold you back. You’ll learn when to take action, when to let it go, and how to protect your brand and intellectual property so you can keep creating with confidence.In This Episode, You'll Learn:✔️ The first thing to do when you discover a copycat (before reacting emotionally!)✔️ The difference between inspiration and outright copying—and how to tell the difference✔️ When to let it go and take it as a compliment✔️ When to take action—and the exact steps to follow✔️ How to protect your brand, content, and intellectual property legally✔️ Why originality always wins (and how to stay ahead of copycats!)More Resources from Laura: IG: ⁠https://www.instagram.com/laurahiggins⁠ ⁠Watch and Subscribe on Youtube⁠ Want to work with me? Book a 15 minute Scale Session with the team here: ⁠https://tools.laurahiggins.com/scale

I’m joined by Olly Wood to talk about goal setting that actually works. We break down why most New Year’s resolutions fail and how to create a plan that sticks.You’ll learn how to manage stress effectively, build confidence in achieving your goals, and set up the right systems to follow through. This conversation is packed with practical strategies to help you crush your goals in 2024!Resources:🎯WatchThe System – My FREE training showing you how to triple your revenue in less than 12 months:laurahiggins.com/thesystem📲Connect with Olly Wood: Follow him on Instagram at@OllyWood and check out his podcastBody Reset.🚀Join the Community – Get support, strategies, and real talk with like-minded creatives insideThe Next Level Club.Book A Call Here

Why Creative Entrepreneurs Hit a Capacity Ceiling (And How to Fix It)If you feel like your business is running you instead of the other way around, this episode is for you. Most creatives start out trading time for money—but at some point, you hit a wall. You’re booked out, overwhelmed, and stuck in a cycle that keeps you from growing. The key? Capacity. In this episode, I’m sharing how to unlock more time, energy, and freedom so you can run your business like a CEO—not a freelancer.In This Episode, You’ll Learn:The real reason creatives hit an income ceiling (and why time is your biggest constraint)How to audit your time and stop leaking hours on low-value tasksWhy most creatives operate like freelancers—and how to shift into a CEO mindsetThe three biggest mistakes keeping you stuck in busy work instead of growth workHow to theme your days and redesign your ideal week for productivity and deep workSimple ways to automate, delegate, and systematize so your business runs without you🎧 Listen now and start reclaiming your time!More Resources from Laura:IG: https://www.instagram.com/laurahigginsWatch and Subscribe on YoutubeWant to work with me? Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Hosted on Acast. See acast.com/privacy for more information.

Scaling your business doesn’t have to mean sacrificing your time, energy, or creativity. In this episode, I sit down with Dan Martell, author of Buy Back Your Time, to dive into the three major revenue ceilings every entrepreneur hits—and how to break through them. We explore practical strategies, key hires, and mindset shifts that can help you scale without burning out.Whether you’re working towards your first $300K, aiming for $2M, or scaling beyond $10M, this episode is packed with actionable insights to help you build a business that works for you.The three revenue ceilings ($300K, $2M, and $10M+) and the specific constraints at each stage.Why valuing your time is the first step to scaling—and how to actually let go.The one hire that will change the game for your productivity and mindset.How to lead with confidence and build a team that propels your vision forward.The mindset shifts required to overcome fear, take risks, and break through the pain line.Resources & Links:Dan Martell’s book: Buy Back Your TimeFollow Dan Martell on Instagram for his EA SOP: @danmartellMore Resources from Laura:IG: https://www.instagram.com/laurahigginsWant to work with me? Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scale Hosted on Acast. See acast.com/privacy for more information.

For years, selling felt uncomfortable and overwhelming—but that mindset was holding me back. In this episode, I’m sharing the exact mindset shifts and sales strategies that helped me overcome my fear of selling and scale my business to $1 million in revenue.You’ll Learn:The #1 mindset shift that made selling feel natural and easyHow to sell without feeling “salesy” or pushyWhy your fear of rejection is blocking your growth (and how to fix it)The real reason clients aren’t saying yes—and how to change thatSimple strategies to close sales with confidence and easeGet in touch:IG: https://www.instagram.com/laurahigginsWebsite: https://laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scaleWant to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

In this episode, I’m joined by the incredible Renée Warren, entrepreneur and founder of The Pink Skirt Project. We dive into the power of creating space in your life and business to unlock your best ideas and step into the next level of success. Renée shares her bold decision to step away from a thriving PR agency, how releasing old identities created room for healing and creativity, and why trusting your gut is essential for growth. If you’ve been holding onto something that no longer feels aligned, this conversation will inspire you to let go and make room for what’s next.You’ll Learn:How holding onto old identities can block new opportunitiesWhy creating space is crucial for creativity and growthHow to protect your energy and set boundaries in businessThe power of saying no so you can say YES to the right thingsThis episode is your permission slip to slow down, reassess, and make bold moves toward a business and life you truly love.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: https://laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scaleWant to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 5 of My Business Playbook.In this quick-win episode, I’m sharing the exact process to set and achieve your business goals in 2025. From focusing on less to setting challenging (but realistic) targets, I’ll walk you through three powerful strategies to stay on track and make this year your most successful yet. Plus, I’ll share six game-changing questions to help you create clarity, momentum, and impact in the year ahead.In This Episode, You’ll Learn:Why focusing on less can help you achieve more.How to set goals that are challenging yet realistic.The importance of tracking, visualizing, and measuring your goals weekly.Six essential questions to guide your goal-setting process for 2025.How aligning your goals with your vision and impact can drive powerful results.Get in touch:IG: https://www.instagram.com/laurahigginsWebsite: https://laurahiggins.comDo you want to hit $30k months?Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30Book a 15 minute Scale Session with the team here: https://tools.laurahiggins.com/scaleWant to work with me? Apply herePopular Episodes:324: How to grow your small business with Donald Miller407: Buy Back Your Time with Dan Martell Hosted on Acast. See acast.com/privacy for more information.