How to Systematize KOL Engagement and Advocacy

In this episode, Tom Caravela and Melanie Sillam explore the intricacies of establishing a formal Key Opinion Leader (KOL) engagement process for Medical Science Liaisons (MSLs). They address the complexities involved in tracking KOL relationships and emphasize the need for a customized CRM system tailored to medical affairs. The discussion covers the architecture of a KOL engagement system, including team involvement and necessary infrastructure. They delve into identifying KOLs, setting annual goals, and the concept of a KOL advocacy score. The episode also examines the evolution of KOL relationships, gathering structured insights, and sharing them with leadership. It concludes with advice for medical affairs leaders and closing remarks.