How She Sold $13M in Handbags In 1 Year with Jenny Lei of Freja

In this episode of Step-by-Step, I chat with Jenny Lei, the founder of Freja — the minimalist handbag brand that grew from an idea into a $13M business. 🩺 This episode is sponsored by Zocdoc Stop putting off those doctor appointments and go to zocdoc.com/shelby to find and instantly book a top-rated doctor today. https://zocdoc.com/shelby ⏱️ Chapters 0:00 - Intro 2:08 - The Interview Bag That Started It All 6:20 - Launching Right Before the Pandemic 10:15 - Manufacturing Struggles & the $2,000 Sample 14:45 - From Dropshipping to a Real Brand 20:58 - Breaking Even, Then Breaking Through 27:30 - Building a Brand, Not Just a Bag 34:02 - Celebs, Content, and Going Viral 40:47 - Team Growth & Staying Independent 47:55 - Mindset Shifts & Journaling as a Superpower 👜 Check out Freja: https://frejanyc.com 📸 Jenny's Instagram:   / jennyleii   📍 My Instagram:   / shelbychurch   For business inquiries please email [email protected] with Step By Step Podcast in the subject line. Learn more about your ad choices. Visit megaphone.fm/adchoices