EP218: How Brotherwolf Found It's Voice ft Padraig Whelehan

What does it take to build a brand that’s more than just a label  one that becomes a lifestyle, a culture, and a community?In this episode, we sit down with Padraig Whelehan, founder of Brotherwolf, an iconic Australian brand known for its bold identity, raw authenticity, and unfiltered approach to craftsmanship and culture. From the spark of an idea to the creation of a brand that now resonates deeply with people across the country, Padraig shares his journey the challenges, the evolution, and the moments that defined Brotherwolf. We dive into the early days, the inspiration behind the name, what it means to lead with purpose, and how staying grounded in values helped Brotherwolf carve out its own lane in a crowded market.Whether you're a creative entrepreneur, a fan of hard working brands, or just love hearing the real stories behind real people doing big things  this one’s for you.

In this episode, we dive into the quiet revolution led about Giorgio Armani the designer who reshaped menswear by softening the suit, redefining masculinity, and showing that elegance doesn't have to shout . From his roots in Italy to his global influence on tailoring and timeless style we unpack why Armani's legacy still matters in today's fashion landscape. My tribute episode to Mr Giorgio Armani.

In today’s episode, we sit down with Luke Adams, the founder of Valet Magazine, one of the most beautifully curated publications at the intersection of classic menswear and literature. At first glance, these two worlds might seem unrelated. But look a little closer, and you'll begin to notice the quiet parallels: the precision, the romance, the enduring beauty of form, and expression.Luke shares the story behind Valet, what draws him to the language of tailoring, and how literature informs the way we understand style. For him, a perfectly cut jacket and a well turned phrase aren’t so different both are carefully constructed, timeless, and deeply human.Together, we explore why classic menswear continues to captivate, how words can mirror fabric, and what it means to move through the world with elegance and intention.If you appreciate slow style, thoughtful conversation, and the subtle poetry in how we dress and express ourselves, this episode is not to be missed.

In this episode, we dive deep with entrepreneur and innovator Paul Myers, the founder of Cooler King Electric Bikes  a brand that's redefining what electric bikes can be. Paul has been involved in many businesses throughout his career, exploring industries from tech to entertainment, but it was the creation of Cooler King that truly sparked something different in him.We talk about how the idea was born  not from a boardroom or business plan, but from a love of design, freedom, and the thrill of building something completely outside the norm. Paul shares the story of developing the first prototypes, the challenges of sourcing parts that matched his bold, retro futuristic vision, and the obsession with creating a product that was as much about lifestyle and expression as it was about transportation.This isn’t just a story about building a business  it’s a look at what happens when creativity meets engineering, and when a founder dares to do things differently. From the streets of London to the global stage, Cooler King has become more than a brand it's a movement.If you’ve ever thought business had to follow a formula, this episode might just change your mind.

Today’s episode features Gabe Donoghue and Jas Mohmood, the co-founders of The Bohemian Bespoke, a label that blends traditional tailoring methods with a fresh, modern point of view. In this conversation, Gabe and Jas share how they’ve built a creative partnership rooted in craftsmanship, individuality, and a desire to make bespoke tailoring feel more personal and expressive.We explore how they transformed their shared passion into a label that reimagines what bespoke tailoring can be. While rooted in time honoured techniques, their work breaks away from convention blending classic construction with bold, contemporary expression. They talk about the early challenges of launching The Bohemian Bespoke, the creative risks that defined their style, and their mission to make tailoring more artistic, culturally relevant, and reflective of identity.This episode offers a unique look into the evolution of bespoke through a modern lens where the rules are respected but never followed blindly.

In today’s episode, we sit down with Nico Lazaro stylist, brand consultant, and the writer behind The Bengal Stripe, a thoughtful newsletter that explores menswear, culture, and identity. Nico shares the story of how his love for clothing started, rooted deeply in the influence of his grandfather, whose style and presence left a lasting impression. But the conversation doesn’t stop at personal history. We also unpack Nico’s professional journey how he approaches working with brands, what draws him to certain aesthetics, and the key things to think about when building or growing a brand today. Whether you're a designer, entrepreneur, creative, or just someone who appreciates good style, there’s something in this episode for you.It’s a rich and layered conversation that weaves together heritage, storytelling, brand strategy, and what it means to build something authentic in today’s landscape.

In this episode, we sit down with Mike Darcy Hughes, the new owner of the legendary menswear brand Richard Gelding. Mike shares his personal journey into the world of tailoring, design, and business and what it means to take the reins of a brand with decades of history. We talk about the challenges of leading a legacy label, the mentors who helped shape his path, and why he's still falling in love with menswear every day. Mike speaks openly about learning on the job, staying grounded, and his commitment to both preserving tradition and pushing Richard Gelding into a new era. Whether you're in fashion, entrepreneurship, or just love a good story of reinvention, this conversation offers a thoughtful look behind the seams of a classic brand reborn.

In today’s episode, we sit down with Stephon Carson, the visionary founder of Alfargos Market Place one of the most talked-about platforms in the world of menswear. Named in honor of his father, Alfargos is more than just a marketplace; it's the realization of a dream, a tribute, and a transformative force in vintage fashion.Stephon shares the inspiring journey behind Alfargos, from its humble beginnings to becoming a standout destination for curated menswear. We dive deep into his passion for vintage clothing, his unique approach to capturing authenticity, and how he turned that vision into a thriving business.We also explore the current state and future of menswear, and how Stephon’s fresh perspective is reshaping the industry. This is a conversation about legacy, creativity, and what it means to lead with purpose in fashion.An episode not to be missed whether you're into fashion, entrepreneurship, or powerful stories of vision and perseverance.

In this episode, we sit down with Manasi Kabra, the visionary founder behind Studio 1311 a brand that's redefining the creative space with purpose, authenticity, and unmistakable style.From humble beginnings to becoming one of the most recognizable and thoughtfully curated design brands, Manasi shares her journey, challenges, and the bold choices that helped her carve a niche in an industry that often values trends over timelessness.We talk branding, creative integrity, entrepreneurship, and the mindset it takes to build a brand that truly resonates. Whether you're a budding entrepreneur, a creative professional, or just someone who loves stories of resilience and passion, this episode will inspire you to think bigger and stay true to your vision.🎧 Tune in and discover what makes Studio 1311 not just a brand, but a movemenmovement.

In today’s episode, I’m thrilled to be joined by Gareth Kershaw, the acclaimed author of Pattern Cutting for Menswear arguably the most influential and widely respected book in the fashion industry. Published by Lauren King Publishers, Gareth’s work has become a cornerstone for aspiring and professional menswear designers alike. We dive deep into his creative process, the evolution of menswear pattern cutting, and the key insights that have shaped his groundbreaking book. Whether you’re a designer, student, or fashion enthusiast, this episode offers invaluable knowledge straight from one of the industry’s leading experts.