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Alison Kluger is a pro in media with lots of industry experience and now she teaches at Stanford about strategic communication, reputation management, and leadership. She shares her incredible journey, showing how her real-life experiences tie into the powerful lessons she teaches.
📺 Video version:https://youtu.be/5rywyaPHk5M
👉 Allison Kluger: https://www.allisonkluger.com/
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- 00:00 Intro
- 00:45 Meet Allison Kluger
- 06:51 Why stories are important for leaders
- 11:50 How to craft a great story
- 16:17 Five stories you should have in your pocket
- 18:32 How to build your reputation
- 29:52 Working your way out of a reputational crisis
- 40:01 The Trust Radar
- 47:00 Executive presence as a leader
- 54:37 The first step towards the goal
- 56:52 Assignment for the listeners
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