Ep 284 [REPLAY] How to Pitch Local Media

In this month's Shop Talk, Whitney and Brianna reconnect after five months apart and compare notes on what shifted. Whitney shares the delegation ceiling she hit this summer, from moving her team onto a shared inbox to splitting her support roles at inquiry-to-deposit and pre-departure. Brianna talks through taking June and July mostly off in Portugal and Spain, then coming home to a 50-person corporate offsite in Italy that fell in her lap. Together they get into what a $500,000 group program really costs in hours, why corporate planning committees move so slowly, and whether staying in your lane beats chasing a bigger number. The conversation wraps with both of them prepping for PURE in Marrakech, including conference nerves and the 72-out-of-700 appointment scramble.

In this conversation on DMCs, Whitney flips the script and chats with Hicham Mhammedi Alaoui, co-founder of Experience Morocco and The Travel Collection, to shine a light on the DMC side of working with travel advisors. They unpack how DMCs can create unique and memorable experiences without breaking the bank, how global expansion works behind the scenes, and what travel advisors should know to build successful partnerships. Hicham shares candid advice on communication, budgets, and the ever-evolving landscape of destination management, offering invaluable insights for both new and seasoned travel entrepreneurs.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

How can travel advisors create partnerships with DMCs that feel more like collaborations and less like transactions? Joining Whitney for Part 2 of a two-part convo are seasoned travel advisor Kate Sullivan and newer advisor Anna Tretter to explore the intricacies of working with DMCs. They talk about the role DMCs play in the travel industry, especially in crafting experiences that go beyond the traditional "greatest hits." And they share tips on effective communication with DMCs, the benefits of using technology and collaborative platforms,. and pursuing transparency that builds trust with both the DMC partner and clients.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Sometimes you love them, sometimes they drive you crazy...this week, we're talking all about Destination Management Companies (DMCs)! Seasoned advisor Kate Sullivan and newer advisor Anna Tretter join Whitney to share their personal experiences, frustrations, and strategies when working with DMCs. Plus, they talk about the importance of transparency, effective communication, and how to build strong partnerships with DMCs to enhance client experiences. This is Part 1 of a two part conversation!For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

When a new inquiry comes in, how do you approach it? In today's episode, Jeremy Sulek of Jetset World Travel shares his less conventional approach to handling every inquiry and effectively booking clients. If you cautiously vet potential clients when inquiries come in, expecting them to prove that they are worth your time and energy, Jeremy will challenge your mindset. Learn how to maintain a positive outward posture, even with potentially unsuitable clients. Plus, learn strategies for restructuring qualification processes and approaching your travel business with a business mindset.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

We asked listeners on our Instagram what topics you want to hear on the podcast, and the topic of "incentive travel" was one. So today, Brittney Tromanhauser of Avery Travel Group shares about her journey as a corporate incentive travel specialist. She discusses the transition from leisure travel to focusing on corporate group travel and the ins and outs of that sector.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

How to pitch the media is a topic our guest on today's episode knows inside and out. Listen in as Jenn Lee, now President and CMO of Travel Planners International, lays out an easy-to-follow formula for reaching out to different media sources. Pitching the media, when done right, can help legitimize you, your business, and the business of travel advisors everywhere.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Join Brianna and guest Erica Carr for a conversation on their innovative approaches to scaling a travel business with an employee model, from implementing unique incentive programs to understanding the evolving roles within a travel agency. They delve into the significance of hiring ahead of growth, the shift in industry norms post-Covid, and the vital role of technology in adapting to change. Plus, they share their personal experiences in assembling teams that complement their strengths and drive business success, highlighting the balance between independent contractors and employees, the value of understanding employee motivations, and strategic hiring decisions that prioritize team dynamics and client satisfaction.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Love travel and planning it, but hate the sales part? In this episode, Brianna and guest Glenda from The Art of Selling Travel delve into the art of sales and client relations. Glenda shares her seasoned approach to pricing negotiations and reframing rejection, all while maintaining an authentic human connection. She provides invaluable insights on asking the right questions and building rapport that help build connections with clients. Through this candid discussion and personal stories, they unravel the complexities of selling travel experiences, advocating the power of conversation over assumption.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!

Mindset is a topic that we hear about in our personal lives and in our professional lives. It is a topic that lingers behind all decisions that we make, especially as an entrepreneur. If we asked ten people, or ten advisors, what mindset means to them we would get 10 different answers. On today’s episode of Masters in Travel, Whitney is joined by Lina Sutton and Danielle Gaerte. Three travel advisors talking about their experiences and their challenges in running a travel business and their mindset related to being an entrepreneur.For the next several weeks, enjoy this replay of a listener favorite episode. We'll be back soon with new content!