502. Build Your Brand with Molly St. Louis

After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it. In this Marketing Speak episode, discover: How to create your brand's "Marvel universe" Why 500 engaged views beat viral content every time The entertainment secrets that make technical content irresistible From actor to award-winning content strategist, Molly shares the counterintuitive approach that helped her clients stand out in crowded markets. Transform your technical content now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/502.

From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide! 💰 In today's game-changing episode of Marketing Speak, bestselling author and master brand builder Garrain Jones reveals: ✅ The "Viral Vulnerability Framework" that generated 2,000 likes and 500 comments in 20 minutes  ✅ How to convert your personal story into a scalable 7-figure business model ✅ The "Artist Power Method" for instant brand differentiation in saturated markets  ✅ Why his first authentic post led to celebrity DMs and million-dollar opportunities Garrain's book Change Your Mindset, Change Your Life isn't just inspiration—it's a masterclass in personal brand monetization. Learn how he built a business empire on authenticity while others struggle with fake personas. 🎯 This episode shows you EXACTLY how to: Turn your biggest failure into your most profitable asset Create content that magnetically attracts premium clients Build a value ladder from $20 books to $50K corporate contracts Use strategic vulnerability to dominate your market This isn't typical marketing advice. This is your blueprint if you're ready to build an authentic brand that prints money. Listen now and discover why vulnerability is the new competitive advantage in marketing! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/501.

MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence.  We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/500.

Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence. This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System. Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuitive gifts and clearing the energetic blocks that held her back. Tune in now to unlock your intuitive power and activate your next-level success! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/499.

Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity. He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc. If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a must-listen. Tune in! 🎧 The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/498.

Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation. His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance. Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode. 🎧 Listen now to discover: The neuroscience of trauma and business performance How NAD optimization can transform your energy levels Why emotional intelligence is the next frontier in leadership  Ready to transform your leadership? Listen now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/497.

🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape. His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧 The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.

Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work. Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity, creativity, and personal effectiveness changes. He has lent his expertise to renowned organizations like Genentech, Toyota Motor Corporation, and the Inter-American Development Bank. Featured in The New York Times, The Atlantic, and Harvard Business Review, Tiago Forte is a true luminary in the productivity space. Don't miss the game-changing lessons that will transform your approach to productivity! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/495.

Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy.  Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword optimization, but by building products that truly serve user needs. The conversation delves deep into practical approaches for validating whether SEO makes sense for your business model, exploring innovative content angles that capture specific market niches, and implementing scalable, programmatic SEO solutions that drive real results.  Whether you're struggling with traditional SEO approaches or seeking to build a more robust search strategy, Eli's framework for product-led SEO provides a clear path forward in an increasingly complex digital landscape. His discussion of how AI is reshaping search behavior and why mid-funnel optimization is crucial will help you stay ahead of industry trends and adapt your strategy accordingly. Tune in now! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/494.

We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect. In this episode, Dan delves into the crucial relationship between marketing strategy and technological advancement. We explore his groundbreaking "Who Not How" concept and its application to modern marketing teams. Dan also shares fascinating insights about measuring marketing success, understanding client metrics, and the evolution of search engine optimization from its early days. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/493.