Customer Focused: Consider Every Customer Touchpoint to Improve the Buyer Experience

With the new year upon us, companies are beginning to set their goals, priorities, and budgets. In this episode, we discuss how to set up your marketing budget to meet the growth goals for your business.

Forecasting will always be a challenge in business, but defining key processes will help maximize your team's effort and provide the most effect on ROI. In this episode, we are discussing how to implement the best-fit technology and how to utilize your existing sales team.

Systemization helps tasks and recurring business issues to be dealt with consistently and strategically. To ensure a smooth and seamless experience throughout the customer journey, your sales and marketing teams should be working together to create organized systems. In this episode, we are diving into the steps involved in identifying areas of growth and implementing systemization throughout the business.

As a business leader, it's crucial to predict demand and stay on top of industry trends. Market factors and ongoing growth challenges can make it tricky to focus on the end goal. In this episode, we are learning from Jonathan Lavender, managing partner of Pack Leader USA, about thinking ten steps ahead to scale a business successfully.

Along the way, you've probably heard that bots are the future. Even if you haven't heard of chatbots, chances are you've probably run into them somewhere on the internet with a sneaking suspicion that the person on the other end of the screen might be a robot. In this episode, we'll breakdown the differences between good and bad chatbot experiences and how to implement a bot on your website.

Companies need an effective way to create and implement content so that it's accurate, insightful, and timely. What does content strategy include? Where should planning documents live? In this episode, we are discussing how companies can develop strategic and compelling and content plans.

Achieving customer satisfaction starts with delivering on your promises and then surprising your customers by going above and beyond. In this episode, we are discussing how to create successful client interactions and why building those relationships is so important.

A customer's experience with a brand is affected by every interaction they have with it. It's important to think about every touchpoint — they either make or breaks the buyer's experience. In this episode, we discuss how to create great user experiences by thinking about customer needs and how to address them within every opportunity.

Becoming a successful leader is a journey, and it includes discovering and developing leadership styles and philosophies. In this episode, we welcome back Lenny Stahl, co-owner & president of Dakota Storage Buildings, who shares with us how he developed his leadership philosophy and how it has affected his business. Listen as Lenny provides advice and resources for other manufacturing leaders.

Scaling a company is a long process and is full of challenges. In this episode, we dive into the journey Lenny Stahl has taken to get to where he is now with Dakota Storage Buildings and what advice he has for growing manufacturing companies.