Integration-Led M&A: Cisco's Approach to Deal Success Part 2 with Johanna Jaakola and Tesia Hostetler

Johanna Jaakola – Integration Lead, Corporate Development Integration Team, Cisco Tesia Hostetler – Leader, Acquisition Integration Practice, Cisco Johanna Jaakola, Integration Lead on Cisco's Corporate Development Integration Team, and Tesia Hostetler, Leader of Cisco's Acquisition Integration Practice, continue their deep dive into Cisco's integration-led M&A framework. In Part 2, they reveal how integration planning shapes diligence, how value drivers guide surgical execution, and what it takes to coordinate a 180-person M&A community. From day one employee experience to go-to-market complexity and the Splunk mega-deal, this episode delivers practical frameworks for M&A professionals looking to accelerate value creation while protecting what matters most. Things you will learn: Learn how Cisco tests integration strategy during diligence and adjusts execution plans based on findings without losing sight of deal thesis Discover how Cisco structures functional integration leaders, maintains alignment through recurring touchpoints, and tracks everything in a centralized M&A hub Understand how to validate customer stories, align partner ecosystems, and make surgical decisions about when to integrate sales motions versus protecting existing revenue engines _____________________ M&A Doesn't Have to Be So Painful 💔  Get Optimized with DealRoom DealRoom helps corporate development teams take control—streamlining diligence, syncing integration, and eliminating the back-and-forth.  👉 Learn how you can run a repeatable, buyer-led process at DealRoom.net ____________________ This episode is brought to you by S&P Global. Today's episode of M&A Science is brought to you by S&P Global Market Intelligence. If you're in corp dev or PE, you know the pain — good private company data is hard to come by. Everyone's still chasing clean, reliable, up-to-date data. I started out using CapIQ Pro for public comps, but didn't realize until recently how deep their private company coverage has gotten. Over 58 million private companies, global reach, and actually usable for real deal work.  This isn't surface-level. You get real metrics — ownership, financials, funding rounds, even asset-level insights. So if you're still toggling between a dozen tools trying to piece together the picture, maybe it's time to stop guessing and start sourcing better.  Learn More Here: https://www.spglobal.com/market-intelligence/en/solutions/products/private-company-data?utm_source=podcast&utm_medium=video&utm_campaign=MAScienceH225 _______________ Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.

Johanna Jaakola – Integration Lead, Corporate Development Integration Team, Cisco Tesia Hostetler – Leader, Acquisition Integration Practice, Cisco Johanna Jaakola, Integration Lead on Cisco's Corporate Development Integration Team, and Tesia Hostetler, Leader of Cisco's Acquisition Integration Practice, share how one of the world's most prolific acquirers structures deals for success. This episode breaks down Cisco's integration-led diligence model, where integration leads orchestrate due diligence from the deal thesis stage, ensuring strategic alignment and execution readiness before ink hits paper. Learn how Cisco's structured approach to integration strategy, two-stage approvals, and tight feedback loops between strategy and execution have transformed their M&A outcomes—with insights from their $28 billion Splunk acquisition. Things You'll Learn Why integration leads should orchestrate diligence  How creating an integration thesis alongside your deal thesis ensures every diligence question tests strategic assumptions and drives execution clarity How Cisco's dual approval process (one to negotiate LOI, another for final purchase agreement) creates natural checkpoints to validate strategy before committing capital ____________________ Only 3 Days Left to Register for the Buyer-Led M&A™ Summit. This is the #1 virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Network with leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ M&A Doesn't Have to Be So Painful 💔🥀  Get Optimized with DealRoom DealRoom helps corporate development teams take control—streamlining diligence, syncing integration, and eliminating the back-and-forth.  👉 Learn how you can run a repeatable, buyer-led process ____________________ Episode Chapters [00:02:00] Cisco's Integration Leadership Team [00:06:00] Role Clarity – Integration Lead vs. Integration Practice Leader [00:10:00] How Cisco evolved from integration showing up late to embedding integration thinking at the earliest deal thesis conversations. [00:15:00] Testing Assumptions Through Diligence [00:22:00] How Cisco reorganized corporate development to eliminate silos between deal strategy and integration execution, creating tighter feedback loops. [00:29:00] Two-Stage Approvals – Protecting Value with Structured Gates [00:33:00] Integration Leads Diligence – The Air Traffic Controller Model   Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.

Tim Hall - Managing Partner and Founder, Brenton Point Capital Tim brings 29 years of private equity experience to this conversation about what actually works in buy-and-build strategies. After launching Brenton Point in 2024 following a 20-year run at CI Capital Partners, where he completed 200+ acquisitions across 12 platforms, Tim breaks down the independent sponsor model and why integration—not just aggregation—is the real value driver. He walks through building platforms from scratch, the executive-first strategy for fragmented markets, and how standardized integration playbooks turn acquired companies into cohesive, high-performing businesses. Things You'll Learn Why independent sponsors can outperform traditional PE funds through concentrated investments, longer hold periods, and direct alignment with management teams earning 15% equity upside versus the typical 10% The difference between roll-ups and consolidation and why integration excellence separates winning platforms from aggregated disasters How to build platforms from scratch ____________________ The Buyer-Led M&A™ Summit is back.The virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Learn from leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more.  __________________ Episode Chapters [00:02:00] The GE Capital Training Ground – How Tim's early experience with expert networks shaped his approach to surrounding deals with industry advisors who invest alongside him [00:04:30] Starting companies with zero revenue by hiring CEOs first, then building deal pipelines in fragmented industries like funeral services [00:06:00] Why deal-by-deal capital raising enables longer hold periods, eliminates fund-driven decisions, and captures more value creation in the back half [00:11:30] Finding and Aligning Operators – Sourcing executives through recruiting firms willing to co-invest, and structuring 15% management equity pools for maximum alignment [00:22:00] Using buy-side search firms to validate thesis and create deal flow before platform acquisition, touching 2,000+ companies to close 200 deals [00:27:00] Why acquiring is easy but integrating is hard, and how culture assessment, facility tours, and team retention determine success [00:49:00] Hub, Spoke, and Route Strategy – Three acquisition types for platform building: regional hubs with management depth, spoke deals for synergies, and route buys for pure customer acquisition [00:52:00] The 150-Point Integration Playbook  [00:58:30] One-Page Strategic Plans – Keeping teams aligned on priorities from monthly goals to five-year vision with a single dense but powerful reference document [01:04:00] The Herd Mentality Warning – How quickly industries go from undiscovered to overcrowded, and why being the 30th platform in a space means you're already too late Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.

Stefan Williams - Vice President of Corporate Development and Snowflake Ventures at Snowflake Stefan Williams, Vice President of Corporate Development and Snowflake Ventures at Snowflake, leads the company's acquisition strategy, corporate venture capital, and startup accelerator programs. In this episode, Stefan takes us inside Snowflake's disciplined, culture-first approach to M&A—from building the corporate development function from scratch to executing 20+ acquisitions while maintaining breakneck organic growth. He shares hard-won lessons on integration accountability, why relationships matter more than auctions, and how to balance proactive deal-making with the realities of a fast-moving AI landscape. Things You'll Learn Start small and build M&A muscle – Why Snowflake began with sub-50 person acquisitions to prove integration capabilities before scaling to larger, more complex deals Integration accountability drives success – The critical importance of assigning DRIs (Directly Responsible Individuals) with clear timelines at 30, 60, 90, and 180 days post-close Buyer-led beats reactive – How investing time in proactive CEO relationships and strategic alignment dramatically improves deal outcomes versus responding to banker processes ___________________ The Buyer-Led M&A™ Summit is back.The virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Learn from leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ Join us for the 3rd M&A Science Fair IN PERSON Get pure, off-the-record collaboration between corporate development, private equity, and integration leaders. Instead of passive listening, you'll be sharing real frameworks, trading ideas, and testing what actually works in modern deal execution. Everything's practitioner-led, and every topic is surfaced by the attendees themselves. October 16th — NYC 8AM-7:30PM Request an invite here: https://luma.com/khkuh6yw ____________________ Episode Chapters [00:02:30] From Banking to Building – Stefan's journey from investment banking to building corporate development teams at ServiceNow and Snowflake [00:04:30] How the "amp it up" mentality shapes every aspect of operations, including M&A strategy [00:07:00] Why high-growth companies must begin with digestible acquisitions to develop integration capabilities [00:10:00] Week One Playbook – How to build a corporate development function from scratch by interviewing product leaders and aligning on strategy [00:14:00] Managing internal relationships across product, engineering, and go-to-market to maintain strategic clarity [00:21:00] Strategic Ventures, Not Financial Bets [00:27:00] Integration DRIs and the Marriage Analogy  [00:37:30] Managing Three Concurrent Deals  [00:42:00] Why nearly all 20 Snowflake acquisitions involved prior relationships and how buyer-led strategy wins [00:48:30] Navigating the AI Explosion – Staying current in a landscape where companies scale from zero to $100M in years, not decades Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.  

Hilary Shirazi - Head of Corporate Development at Notion Hilary Shirazi, Head of Corporate Development at Notion, brings over a decade of M&A experience from LinkedIn, Pinterest, and Zendesk to discuss building corporate development strategy at high-growth tech companies. She shares her proven deal thesis methodology, the "Four T's" framework for categorizing acquisitions, and why integration without an IMO might be the better approach for agile teams. Things you will learn: The Deal Thesis Framework – How to crystallize strategy before identifying targets using Hilary's proven document template The Four T's of M&A – Talent, Tech, Traction, and Terrain categories that determine your acquisition approach and integration strategy Integration Without IMO – Why embedding integration throughout the process beats traditional handoff models for most deals ___________________ The Buyer-Led M&A™ Summit is back.The virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Learn from leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ Join us for the 3rd M&A Science Fair IN PERSON Get pure, off-the-record collaboration between corporate development, private equity, and integration leaders. Instead of passive listening, you'll be sharing real frameworks, trading ideas, and testing what actually works in modern deal execution. Everything's practitioner-led, and every topic is surfaced by the attendees themselves. October 16th — NYC 8AM-7:30PM Request an invite here: https://luma.com/khkuh6yw ____________________ Episode Chapters [00:02:00] Hilary's career evolution and why in-house M&A beats advisory work [00:05:00] Building M&A Best Practices – Why starting at a mature organization teaches critical fundamentals before going solo [00:08:30] Getting to know executives' M&A fears and biases before sourcing deals [00:11:00] The Deal Thesis Methodology – Creating strategy documents before naming targets to avoid "solution shopping" [00:16:00] Deal Sponsor Selection [00:20:00] Front-Loading Vision Alignment  [00:30:00] The Four T's Framework – Categorizing acquisitions as Talent, Tech, Traction, or Terrain deals [00:35:00] Integration Without IMO – Why Corp Dev should own integration instead of handing off to separate teams [00:42:00] Using Notion for M&A [00:51:00] AI in Corporate Development  Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.

Jennifer Miller - Senior Director of Corporate Development, Oshkosh Corporation Jennifer Miller, Senior Director of Corporate Development at Oshkosh Corporation, brings over 24 years of M&A experience spanning investment banking, boutique advisory, and corporate development. In this episode, she reveals how Oshkosh evolved their corporate venture capital approach from CVC 1.0's financial focus to CVC 2.0's strategic innovation partnerships. Jennifer shares practical insights on managing 400+ deal flow annually, structuring IP agreements, and balancing minority investments with traditional M&A within a single corporate development function.  Things You'll Learn CVC 2.0 Framework: How to evolve from pure financial returns to strategic innovation partnerships that accelerate technology adoption Deal Flow Management: Systematic approach to evaluate 400+ companies annually using thematic prioritization and rapid technical diligence IP Structuring: Strategic methods for negotiating exclusivity, co-development agreements, and future acquisition rights without limiting startup growth ____________________ The Buyer-Led M&A™ Summit is back.The virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Learn from leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more.  __________________ Episode Chapters [00:02:30] Corporate Development Evolution – Jennifer's 24-year journey from investment banking to strategic partnerships [00:05:00] CVC 2.0 Philosophy – Shifting from financial investments to innovation-first partnerships [00:10:00] Balancing M&A and CVC – Managing traditional acquisitions alongside minority investments in one team [00:16:00] Proof of Concept Budget – How Oshkosh funds cross-business unit technology pilots [00:20:30] Deal Flow Sourcing – Processing 400+ companies annually through thematic prioritization [00:24:00] IP and Acquisition Rights – Structuring exclusivity and information rights without limiting startup exits [00:31:00] Strategic Value Proposition – What startups gain from corporate investors beyond capital [00:36:00] Integration Management – Preventing startup overwhelm while ensuring technology adoption [00:41:30] Startup Positioning Advice – How entrepreneurs should approach strategic versus financial investors Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.

Nicole Markowski - Former Director of Business Integration and Operations, Wipfli Join Nicole as she shares unvarnished truths from managing 30+ transactions. Nicole reveals how integration-led diligence prevents value destruction, why traditional deal economics often miss critical human factors, and practical strategies for maintaining the human touch while scaling M&A programs from 3 to 16 concurrent deals. Things You'll Learn Why integration leaders must be involved in deal economics discussions to prevent value destruction How to scale M&A operations from 2-3 to 16+ concurrent deals without losing the human touch The critical difference between project managers and true integration leaders in M&A success ____________________ The Buyer-Led M&A™ Summit is back.The virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Learn from leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ Join us for the 3rd M&A Science Fair IN PERSON Get pure, off-the-record collaboration between corporate development, private equity, and integration leaders. Instead of passive listening, you'll be sharing real frameworks, trading ideas, and testing what actually works in modern deal execution. Everything's practitioner-led, and every topic is surfaced by the attendees themselves. October 16th — NYC 8AM-7:30PM Request an invite here: https://luma.com/khkuh6yw ____________________ Episode Chapters [00:02:00] Engineering an M&A Career – From Accenture consultant to integration expert [00:04:00] Tale of Two Velocities – Contrasting measured vs high-volume M&A approaches [00:07:00] Why cost pool analysis can destroy deal value [00:17:00] When Sellers Walk Away – The Mac vs PC deal breaker story [00:22:00] Integration-Led Diligence – Why integration leaders should quarterback due diligence [00:32:00] Keeping It Human at Scale [00:37:00] Bridging cultural gaps in professional services  [00:47:00] Beyond Project Management – What makes a true integration leader [00:53:00] When IT Walks Out – Crisis management  Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.  

Byron Lichtenstein, Managing Director at Insight Partners Byron brings over a decade of experience scaling M&A operations across one of the world's leading software investors. In this episode, Byron breaks down how Insight executes buyer-led M&A at scale, supporting CEOs across their 500+ portfolio companies from sourcing through integration. He shares frameworks for strategic positioning, the critical difference between types of M&A deals, and why strategy must drive every acquisition decision. M&A professionals will learn how to build repeatable M&A processes and avoid the common trap of unfocused deal-making. Things You'll Learn Strategic positioning framework: How to "write the S-1 on day one" and create a clear 5-year vision that guides every M&A decision M&A categorization strategy: The three core types of M&A (market consolidation, product expansion, geographic expansion) and how to execute each differently Integration execution: Why integration must be 100% of someone's job and how to build flexible 100-day plans that actually get executed ____________________ The Buyer-Led M&A™ Summit is back.The virtual event built for dealmakers who want to eliminate chaos and take control from sourcing through integration. 📅 October 30, 2025 🕚 11:00 AM – 2:30 PM ET 💻 Free & Virtual Learn from leaders who've built scalable, repeatable strategies that keep deals on track - Register now. ____________________ M&A Doesn't Have to Be So Painful 💔🥀  Get Optimized with DealRoom DealRoom helps corporate development teams take control—streamlining diligence, syncing integration, and eliminating the back-and-forth.  👉 Learn how you can run a repeatable, buyer-led process ____________________ Episode Timestamps: [00:02:00] Building M&A at Scale – Byron's journey scaling Insight's portfolio support from 6 to 120 people across 500+ companies [00:06:30] The Evolution of Software Roll-Ups – How the market shifted from simple consolidation plays to product-focused strategic acquisitions [00:10:30] The NMI Case Study – Real example of product expansion M&A strategy in the payments infrastructure space [00:14:00] Focus vs. Expansion Dilemma – When to stay focused on core customers versus expanding to new segments and markets [00:28:30] Strategic Positioning Framework – The "write the S-1 on day one" approach to creating long-term M&A vision [00:35:00] Founder-Led But Not Founder-Limited – Key qualities that determine which founders scale successfully through M&A [00:38:00] Integration Planning and 100-Day Plans – Why someone needs to own integration full-time and how to build flexible execution plans [00:48:30] AI and the Future of M&A – How AI is changing software M&A and the Optimizely orchestration layer case study [00:52:30] Market Sophistication – Why software buyers are becoming more discerning and what this means for deal strategy Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.

Javier Enrile, Managing Director of M&A at TIAA In this episode, he breaks down the art and science of thinking like a strategic buyer—from building proprietary deal pipelines through relationship-first sourcing to using sophisticated valuation techniques that separate intrinsic value from market noise. Javier reveals why patient relationship building beats aggressive auction processes, how to structure deals that protect against downside risk, and the critical integration between valuation, diligence, and deal structuring that separates successful acquirers from the rest. Things you will learn: How to build proprietary deal flow through relationship-first sourcing that creates competitive advantages over auction processes The framework for separating standalone intrinsic value from synergy premiums using DCF analysis, especially in cross-border situations Deal structuring tools like priority returns, earnouts, and rep & warranty policies that protect buyers when deals underperform _____________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more.  __________________ M&A Doesn't Have to Be So Painful 💔🥀  Get Optimized with DealRoom DealRoom helps corporate development teams take control—streamlining diligence, syncing integration, and eliminating the back-and-forth.  👉 Learn how you can run a repeatable, buyer-led process _____________ Episode Timestamps: [00:02:30] From Sell-Side to Buy-Side – Why strategic M&A combines PE rigor with strategic thinking [00:08:00] Strategy Before Deals – The three-step framework for aligning inorganic growth with business strategy [00:12:00] Building Proprietary Pipeline – Relationship-first sourcing and managing 10-20 active targets effectively [00:20:30] Valuation Methodology Deep Dive – DCF vs. comps and why intrinsic value drives better decisions [00:25:00] Cross-Border Valuation Complexity – Modeling currency risk and geopolitical premiums in international deals [00:29:00] Deal Structuring for Risk Management – Priority returns, earnouts, and protecting against downside scenarios [00:39:30] The Integration Feedback Loop – How valuation, diligence, and integration planning inform each other [00:47:00] When Theory Meets Reality – A negotiation story about rational assumptions and irrational responses

Xavier Gury, Founding Partner at Wind Xavier Gury, founding partner at Wind venture capital firm, brings a unique triple perspective to M&A: serial entrepreneur, acquisition target, and now investor. In this episode, Xavier unpacks the critical lessons from his three successful exits, including one transformative deal with Publicis, where he structured a performance-based earnout that prioritized terms over upfront valuation. The conversation reveals why 90% of the deal value came through earnout performance, how to align teams during integration, and the strategic mistakes buyers make when acquiring founder-led companies. M&A professionals will learn practical frameworks for structuring deals that actually work post-close. Things You'll Learn Why deal terms matter more than valuation – and how Xavier structured an earnout where only 10% was paid upfront The "yin yang" principle for balanced M&A deals that create value for both buyer and seller How to incentivize key employees during earnout periods to ensure alignment and execution success _____________ Today's episode of the M&A Science Podcast is brought to you by Grata! Grata is the leading private market dealmaking platform. With its best-in-class AI workflows and investment-grade data, Grata helps investors, advisors, and strategic acquirers effortlessly discover, research, and connect with potential targets — all in one sleek, user-friendly interface. Visit grata.com to learn more. ___________________ M&A Doesn't Have to Be So Painful 💔🥀  Get Optimized with DealRoom DealRoom helps corporate development teams take control—streamlining diligence, syncing integration, and eliminating the back-and-forth. 👉 Learn how you can run a repeatable, buyer-led process   _____________ Episode Chapters [00:02:00] Xavier's unconventional path from teaching AltaVista to founding startups [00:08:30] How a 10-person company acquired a 100-person competitor during market consolidation [00:14:00] Timing the Publicis Exit – Why selling to the "worst" digital player created the biggest value creation opportunity [00:18:00] How market timing generated 5x vs 12x EBITDA multiples from different buyer types [00:21:30] Breaking down the deal where upfront payment was only 10% of total value [00:26:00] The equity strategy that made earnout management effortless [00:31:00] The Yin Yang M&A Principle – Why balanced deals create 1+1=3 value instead of destroying it [00:38:00] How VCs navigate the schizophrenic nature of investment lifecycle [00:43:00] Terms vs Valuation Deep Dive [00:47:00] The $50 Billion Mistake  Questions, comments, concerns?Follow Kison Patel for behind-the-scenes insights on modern M&A.