The Science of Predictable Advertising with Skip Wilson

Podcast Episode 218 of the Make Each Click Count Podcast features the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies.In this episode, Jaron shares how Noogata leverages AI, large language models, and machine learning to help businesses grow and outpace their competition, particularly in the Amazon marketplace. He delves into the concept of digital shelf performance, the importance of optimizing product listings, and how Noogata's platform can give actionable insights and recommendations to drive omni-channel success. Whether you're a data scientist, a marketing director, or leading an e-commerce team, you won't want to miss the valuable insights Jaron has to offer. Stay tuned and learn how to make each click count in your e-commerce journey.Learn more:Noogata websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll delve into key insights on agency valuation, the intricacies of purchase agreements, and the strategic steps to enhance agency value.In this episode, expect to learn about the exciting upcoming event, Agency Freedom Live, happening this December in San Diego. Plus, Andy and Chris touch on transformative trends in AI that are reshaping the marketing industry. Whether you aim to scale your agency, prepare for a successful exit, or navigate the ever-evolving landscape of online marketing, this conversation promises a wealth of actionable advice.Stay tuned as we explore how Chris has harnessed his experiences and insights to empower other agency owners to thrive, all while maintaining emotional balance and perspective. Don’t miss this opportunity to gain expert advice on optimizing your business strategies and navigating the marketing world like a pro. Let's get started!Learn more:BLOOM websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing.In this episode, Skip shares tremendous insights into his business model, which includes a unique combination of direct clients, white-label arrangements, and collaborations with referral partners and agencies. We'll dive deep into how Skip's company excels at paid ad execution, focusing on performance creative, and avoids traditional branding tasks.Moreover, Skip divulges valuable advice on campaign management, stressing the importance of continuous improvement rather than a pass/fail approach. We'll also explore his company's flexible month-to-month contract structure and how they leverage various advertising platforms, from Google to Meta, to deliver exceptional results.Whether you're interested in learning about innovative advertising strategies, understanding how to improve underperforming campaigns, or exploring how modern marketing agencies operate with the help of AI, this episode is packed with actionable knowledge. So, grab your notepads and let's get started!Learn more:Skip's LinkedInDRAFT Media Partners websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven strategies has evolved over the years and the critical importance of building a sustainable company culture.Andy and Jarrod delve into Noble Studios' remarkable achievement of being recognized as one of the best places to work by Ad Age, exploring the core principles that drive their success. Plus, we’ll discuss the transformative role of AI in the travel and tourism industries and how businesses can leverage this technology for a more personalized customer experience.Whether you're a CMO, marketing decision-maker, entrepreneur, or simply interested in the future of digital marketing and entrepreneurship, this episode is packed with key takeaways and actionable insights. Learn more:Jarrod's LinkedInNoble Studios' websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation.In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizing social media, and leveraging scientific research to build trust with your audience. Our conversation also covers practical steps for working with clients, from customer avatar exercises to engagement strategies, emphasizing the importance of capturing leads and avoiding wasted traffic.Listen in as they uncover the power of social media as a search platform, especially on TikTok and Instagram, and how to optimize these channels for better engagement. We also discuss crucial SEO strategies like targeting keywords, using rich media, securing high-authority backlinks, and the ramifications of AI-generated content.Shreya and Paul share practical advice for small to medium businesses and publicly traded brands, including common marketing mistakes and the importance of focusing on foundation, traffic, and engagement over simply spending on ads. Whether you're a small business owner or part of a larger team, this episode is packed with insights to help you make each click count. Tune in and discover how to build a solid marketing strategy that drives results!Learn more:Paul's LinkedInShreya's LinkedInMarketing Counts' websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, Thomas's journey is nothing short of inspiring.Join us as Thomas reveals critical SEO strategies, including addressing technical issues, mastering keyword research, and the importance of link-building. He also delves into the significance of content creation for e-commerce sites, discusses the impact of site speed on SEO, and shares his experiences with AI in content generation. Plus, learn about emerging trends in SEO that can help your e-commerce business thrive in today's competitive landscape.Whether you're an e-commerce entrepreneur looking to boost your organic rankings or a digital marketer seeking actionable insights, this episode is packed with valuable tips and expert advice you won't miss. Tune in to discover how to make each click count with Thomas Phillips!Learn more:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecedented precision.Kausambi shares her journey from working with Walmart Labs to creating Mason and reveals how their AI engine seamlessly integrates with platforms like Shopify to drive personalized shopping experiences. Discover how Mason's AI-driven approach can dramatically increase conversion rates, optimize customer interactions, and propel online retail success. Plus, don’t miss an exclusive holiday offer for our listeners! Join us for an engaging conversation that will provide valuable insights into leveraging AI technology for your e-commerce business.Learn more:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His company, Ducky.ai, offers innovative tools that integrate with platforms like Slack, Notion, and JIRA, empowering support agents to find the correct information and respond to customers in seconds. In this episode, we'll dive into James' unique journey from musician to tech entrepreneur, explore the nuances of AI integration in customer support, and discuss the tangible benefits and ethical considerations of using AI in business. Join us as we uncover how Ducky.ai is helping businesses enhance productivity and deliver personalized customer service like never before. Don't miss this insightful conversation on the future of AI in customer support!Learn more:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing agency that grew to over 50 global employees and seven-figure sales before it was sold.In this episode, Phil delves into his remarkable journey and his transition into specializing in remote workforce enhancement. He shares invaluable tips on hiring top remote marketers, building effective teams, and navigating the challenges and advantages of a global talent pool. We also discuss the intricacies of hiring practices, the importance of clarity in job roles, and how to ensure long-term employee retention.Whether you're a small business owner or an established agency, this episode is packed with actionable insights to help you enhance your remote workforce and make each click count. Learn more:InstagramABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.22 for every dollar spent on advertising.Join Andy as he dives deep with Max into key strategies and principles critical to achieving consistent business success. Learn about the importance of marketing messages that align with everyday desires, creative approaches to growth advertising, and effective tactics for turning casual website visitors into loyal customers through targeted email newsletters.Max also shares the secret behind bootstrapping his newsletter from zero to 100,000 readers and generating $500,000 in revenue within a year. Whether you’re a startup or an established business looking to refine your marketing approach, this episode is packed with valuable insights and actionable advice you won't want to miss.Learn more:LinkedInABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.