MOTM #690: Realistic Expectations for Online Business

Are you selling out by selling on Black Friday? Maybe! Like all things in online business and life, there’s nuance here, but ultimately it boils down to the way you run your business the other 364 days of the year. Yes, consumer culture is toxic, but we can’t take it down by pretending it doesn’t […]

The Boss Babes and the Brochachos of the online business space just keep spewing bullshit about what it takes to succeed, and I can’t sit idly by and let people think they’re telling the truth. There are people who would treat online business like a pyramid scheme, but there is a better way—a way that […]

If you’re attracting the perfect clients for your business, then I’m happy for you. But for a lot of people, it takes some trial and error to start getting the right clients into their ecosystem who not only fit your avatar, but are ready to invest and start taking action. So how do you find […]

If you didn’t know, regenerative farming is a practice that aims to restore soil health and  natural ecosystems—in other words, to leave the earth better and healthier than you’ve found it. What if, just like these regenerative farmers, we practiced regenerative commerce, and we left our customers and the world better than we’ve found it? […]

Businesses are built on solutions to problems, so are you any good at solving problems? Do you know your shit? There are a million ways to market your services, but knowing what you’re doing will always be effective. When you know your shit, people trust you and value your expertise, and they buy from you. […]

I don’t know if you’ve noticed, but the internet sucks now. And when I say the “internet” what I really mean is Instagram and Threads. The algorithm only rewards either rage bait or meaningless slop, and I’m not having fun the way I used to online. But social media isn’t going anywhere and it’s also […]

Y’all know I have a love-hate relationship with my Last Minute Lucys, but as much as I can’t understand them, I have an even bigger problem with my Day After Danielles. I make a big deal out of my open and closed cart launches so no one is lost on when they can buy. So […]

I’ve been podcasting since 2018, so I’ve got this shit down to a science. I’ve got a team working with me on this podcast, but on my second show (ChatGPT Curious) I do it all by myself. Running a podcast isn’t a zero-effort activity, don’t get me wrong, but it’s not as time-consuming as people […]

There will come a time in your business when you’re ready to retire one of your products or services, for whatever reason. Do it. You don’t need a million reasons, and it doesn’t need to be complicated, you can just retire something when it no longer works for you. I'm doing it now! Let’s chat. […]

Increasing your prices isn’t necessarily bad, but there’s a difference between raising your prices fairly and screwing over your customers for the sake of profit. There are times and places that makes sense for increasing prices, and with some foresight and planning, no one needs to get screwed over. It doesn’t need to be more […]