Show notes for Episode 85
⚠️⚠️⚠️We talk about some topics and forms of language - the language of incels and the manosphere, for example - that might be considered unpleasant and upsetting for some listeners⚠️⚠️⚠️
Welcome to episode 85 of Lexis in which Dan talks to Dr Rob Topinka, Reader in Digital Media and Rhetoric at Birkbeck, University of London.
We talk about:
Why language is important to politics
What rhetoric is, its characteristics and what it’s designed to do
How rhetoric works in online spaces
The kind of rhetoric used to promote extremist views online
Incels, red pills, maxxing and NPCs
What happened to ‘woke’
The pitfalls of ‘free speech’ and language policing
Avoiding reactionary narratives and promoting progressive alternatives
Why being ‘unbiased’ is not really an option
Rob’s Birkbeck page: https://www.bbk.ac.uk/our-staff/9151496/robert-topinka
Rob’s ResearchGate profile: https://www.researchgate.net/profile/Robert-Topinka
The Guardian articles Rob has written: https://www.theguardian.com/commentisfree/2026/mar/22/racist-meme-nigel-farage-cameos-online-far-right
More on NPCs:
https://www.mentalfloss.com/language/slang/npc-meaning-and-history
A report on Clavicular’s interview in Australia: https://www.independent.co.uk/life-style/clavicular-incel-60-minutes-andrew-tate-looksmaxxing-b2957021.html
‘Are You Mogging Me Right Now?’ https://bsky.app/profile/theserfstv.bsky.social/post/3mjhr6v2lek2r
Lexis is on Bluesky: https://bsky.app/profile/lexispodcast.bsky.social
Contributors
Lisa Casey
blog: https://livingthroughlanguage.wordpress.com/
Dan Clayton
blog: EngLangBlog & Bluesky: https://bsky.app/profile/englangblog.bsky.social
Jacky Glancey
Raj Rana
Music: Serge Quadrado - Cool Guys
Cool Guys by Serge Quadrado is licensed under a Attribution-NonCommercial 4.0 International License. From the Free Music Archive: https://freemusicarchive.org/music/serge-quadrado/urban/cool-guys
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