Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

14/1/2026

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

0:00

51:43

In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.

Altri episodi di "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
14/1/2026
51:43
In this episode, we chat with Tim den Heijer, co-author of the best-selling book, The Housefly Effect, about how small and often overlooked details can have a large impact on behaviour. Tim unpacks some key ideas from his book, including how to apply loss aversion, how to prevent incentives from backfiring and the importance of product naming.
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
7/1/2026
1:02:14
In this episode, we sit down with Tara Austin, Partner at Ogilvy. Tara shares the behavioral science principles for creating effective communications. We discuss a broad range of campaigns, from using scarcity to drive demand for KFC's $1 chips to stopping vandalism by painting baby’s faces on shop shutters.
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CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them
31/12/2025
33:12
In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.
CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence
24/12/2025
38:56
We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics that continue to resonate.
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
17/12/2025
33:43
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we explore the behavioral science behind emotional resonance, effective messengers, and public health impact.
How small behavioral nudges can transform culture and performance at work
10/12/2025
48:12
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purposeful work, we unpack four practical nudges that help teams adopt new behaviors and adapt to change.
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
3/12/2025
47:53
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting attention, boosting memory and explains when to add or remove friction to make your user experience more effective.
Behavioral Science For Agencies: Copywriting
19/11/2025
38:58
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses can be more persuasive than gains - this episode is packed with practical tips for agencies and brands alike.
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
12/11/2025
51:44
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketers can craft stories that persuade, stick, and move people to action.
How BMW leveraged the fresh start effect to win over new drivers
5/11/2025
39:58
In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.

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Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Altri episodi di "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior

Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change

CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them

CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence

Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

How small behavioral nudges can transform culture and performance at work

Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Agencies: Copywriting

Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

How BMW leveraged the fresh start effect to win over new drivers