What Meta Means by 'Creative Diversity' (And What They Don’t Tell You)

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarSince Meta rolled out Andromeda, creative diversification has become the loudest advice in Facebook ads - and one of the most misunderstood.In this episode, we break down what creative diversity actually means after Andromeda, why most advertisers are wasting time building too many ads, and how Meta really decides what to spend money on. You’ll learn a practical framework called stacking creative diversity to ensure you're testing ads that lets you work with the algorithm without burning budget, time, or sanity. Instead of launching 20 ads at once and hoping for the best, this episode walks through how to test intentionally, learn from real data, and build creative only when it’s actually needed.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarConfused about Facebook Ads structure? In this video, I break down Campaigns vs Ad Sets vs Ads and explain how Meta actually wants you to structure your account (without overcomplicating things).You’ll learn what to test at each level, why most advertisers are fighting the algorithm, and where real performance gains come from. I explain why campaigns should focus only on objectives, how ad sets are about audiences (not ideas), and why creative testing belongs at the ad level, including hooks, USPs, messaging, formats, and CTAs.If you’re running Facebook Ads and struggling with bloated accounts, poor performance, or confusing setups, this video will help you simplify your structure, feed the algorithm better inputs, and scale more efficiently.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarJanuary is one of the most overlooked (and most profitable) times to run Facebook ads. In this episode, Nick breaks down why Facebook ad costs drop after Q4, how advertiser competition changes in January, and why this creates the perfect opportunity to scale, test, and reset performance. You’ll learn how lower CPMs, reduced creative fatigue, and improved algorithm learning can lead to better leads and purchases, plus how to build momentum before Facebook ads get more expensive later in the year. If you’re running (or thinking about running) Facebook ads in January or Q1, this episode explains exactly why now is the time to act.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarInstead of chasing new campaign settings, we break down where results are actually won or lost in modern Meta advertising. Drawing from hundreds of real ad accounts, Nick outlines why the 'what', 'why' and 'how' are the key to improving your ads, diagnose performance drops, refocus your strategy, and stop overcomplicating Ads Manager. If you’re running Meta ads and feel stuck, frustrated, or tempted to change everything - start here.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIn this episode, Nick Boddington breaks down one of the most frustrating experiences in Meta advertising: when the platform spends all your budget on a single ad and ignores the rest. Nick explains how Meta’s delivery algorithm actually works, why ads don’t receive equal spending, and, most importantly, what you should about it. Also, Nick outlines what you can to do to structure your campaigns so ALL your ads get a fair chance and ensure your testing is reliable.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIn this episode, Nick breaks down exactly why your Meta ads stop delivering - and the proven steps to fix them fast. You’ll learn how to simplify your campaign structure, why broad targeting is outperforming niche setups, how to build high-converting ad creatives that speak to real customer pain points, and how to diversify for Andromeda’s new creative requirements. We also cover offers that convert, landing page optimisations, and crucial attribution fixes like pixel events and the Conversions API.If you want to stop overcomplicating your Meta advertising and finally get consistent, scalable results, this episode shows you exactly what to do next.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/about?ref=3c0420d212184d0999bce0fc4a3a6a06Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarIn this episode, Nick sits down in-person with client and friend Cole from Med Matrix to unpack the incredible journey of growing his functional medicine clinic by over 800% in just 12 months. Cole shares how he went from struggling to keep the business alive: navigating debt, failed partnerships, and learning the ropes at just 18 to discovering the power of paid advertising. Together, they break down the exact Facebook ad strategies, messaging shifts, hook testing, and offer creation that transformed his clinic’s lead flow and revenue. They also dive into the importance of understanding problem-aware audiences, crafting irresistible offers, building high-converting landing pages, and adding the right friction to qualify leads.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

In this episode, Nick Boddington uncovers the biggest mistake small advertisers make on Meta: budgeting. Learn why your ads aren’t under-performing because of your copy or creative, but because your budget isn’t giving Meta enough data to learn. Nick breaks down how the Andromeda structure helps smaller advertisers simplify campaigns, consolidate spend, and let Meta’s AI optimise faster. Discover how to test smarter, structure your Facebook ads for consistent results, and scale profitably, even on a limited budget.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarYouTube video: https://youtu.be/dvEJbZ9Q7LsIn this episode of Let’s Run Facebook Ads, Nick Boddington dives into the real reason your Facebook ads aren’t performing—and spoiler alert, it’s not Meta.Nick breaks down the rise of Meta’s Andromeda update, why advertisers are scrambling to make drastic changes, and how to stop blaming the algorithm for poor results. You’ll learn why creative strategy still drives performance, how to build concepts that speak to your ideal customer, and what separates winning Facebook advertisers from those stuck making excuses.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendarYouTube video: https://youtu.be/mAIeKrVJCaIIn this episode, Nick Boddington breaks down how Meta’s Andromeda update is changing the game for Facebook advertisers. Learn how to structure your testing and control campaigns, master creative diversification with UGC, testimonials, and benefit-led ads, and adapt your strategy for Advantage+ performance. Discover how to test smarter, scale faster, and future-proof your Meta advertising results.BUT THERE'S MORE...Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington You can now watch the episode on Youtube!