
Agentic Commerce: What’s Real and What’s Still a Demo – Sam Boboev, Fintech Wrap Up
In this episode of the Leaders in Payments and Fintech podcast, host Beatrice Sava sits down with Sam Boboev, founder of Fintech Wrap Up, to cut through the hype around agentic commerce and get honest about where the technology actually stands. Sam draws on his background in product management and his ongoing work covering fintech and payments to separate what’s genuinely working from what’s still a demo.
Sam argues that the real bottleneck isn’t agent capability — it’s everything around it. Inconsistent data, unclear liability, and infrastructure built for humans rather than machines are the core friction points. The verticals best positioned to move first are those where decisions are already structured — particularly B2B payments, where policy constraints actually make it easier for agents to act reliably.
In this episode:
- What’s actually working in agentic commerce today — and what’s still a demo
- Why B2B payments are best positioned for agent-led transactions first
- The infrastructure and fraud systems that need to adapt for delegated payments
- Why liability for agent errors remains the biggest unsolved question
- Why translating human intent into agent instructions is the core unsolved challenge
- Which verticals — travel, e-commerce, digital goods — are most primed for early adoption
Resources:
LinkedIn: https://uk.linkedin.com/in/sirojboboev
Website: https://www.fintechwrapup.com
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