Starting Small, Growing Big: Real Estate Marketing on Social • Better Your Business With Ben • Ben Lalez

Welcome to our series Better Your Business With Ben. In this episode Ben Lalez  and DJ discuss social media strategy for real estate agents sharing tips on how to get started with video and podcast content. Ben also talks about his personal social media journey and the correlation between video content and sales growth. Next, Ben shares content creation tips focusing on finding your brand and target audience. Bel also discusses unexpected benefits of social media like recruiting opportunities and building professional networks. Last, Ben shares practical advice for beginners emphasizing on the importance of starting small and improving over time but being consistent. If you’d prefer to watch this interview, click here to view on YouTube!  Ben Lalez can be reached at 312.789.4054 and [email protected]. This episode is brought to you by Real Geeks and Courted.io.

In this episode Real Estate Video Coach Kim Rittberg guides you on what you should be thinking about when using AI for your videos. Kim disucsses when to use an avatar and when to not use it. Last, Kim shares tips on how to use AI in order for you to get personalized help. Don’t forget to enroll to Kim’s VIDEO BOOT CAMP OCTOBER COHORT here. If you’d prefer to watch this interview, click here to view on YouTube!  Sign up for Kim’s “5 Videos Every Real Estate Agent Must Make to Sell More Homes“. Follow Kim on Instagram. Subscribe to Kim on YouTube. Listen to Kim’s 5 minute mini-master classes on marketing every Friday on The Exit Interview with Kim Rittberg podcast. This episode is brought to you by Real Geeks and Courted.io.

Loodmy Jacques shared his journey from a young immigrant to a top-performing real estate agent. Loodmy discusses his "Jacques 360 System", which includes weekly updates, email communications, and a commitment to providing a Ritz Carlton-level client experience. Next, Loodmy discussed his marketing and lead generation explaining his strategies. Loodmy also provided insights on what agents should look for when joining a real estate team, emphasizing the importance of coaching, track record, and support staff. Last, Loodmy shared his approach to building relationships with other professionals, creating a network of referrals, and providing value to potential clients and partners. If you’d prefer to watch this interview, click here to view on YouTube! Loodmy Jacques can be reached at (561) 678-5584 and [email protected]. This episode is brought to you by Real Geeks and Courted.io.

Crystal Tran discusses how she accidentally started her team and built it to over 20 top-producing agents. Crystal also talks about lead generation and marketing strategies stressing the importance of consistent branding. Next, Crystal discusses skill development for real estate agents and the importance of continuous learning. Crystal also discusses the importance of being approachable and understanding client needs. Last, Crystal talks about the importance of persistent but not aggressive communication. If you’d prefer to watch this interview, click here to view on YouTube! Crystal Tran can be reached at 312.900.9818. This episode is brought to you by Real Geeks and Courted.io.

In this episode Real Estate Video Coach Kim Rittberg talks about how to position yourself as the go to agent in your town. Kim talks about one of her 5C’s which is credibility. Kim describes how you should use credibility to position yourself in the market and most importantly how to use video to grow this credibility. If you’d prefer to watch this interview, click here to view on YouTube!  Sign up for Kim’s “5 Videos Every Real Estate Agent Must Make to Sell More Homes“. Want to bring in millions of dollars in new home sales like Kim's agents? Connect with her to grab a spot in her live coaching program before it fills. VIDEO BOOT CAMP: Live coaching for real estate agents. *Mention Keeping It Real for a special bonus private social media audit!* Follow Kim on Instagram. Subscribe to Kim on YouTube. Listen to Kim’s 5 minute mini-master classes on marketing every Friday on The Exit Interview with Kim Rittberg podcast. This episode is brought to you by Real Geeks and Courted.io.

Ben Bacal talks about his transition from filmmaking to real estate and how he started his career door-knocking in Venice Beach. Ben talks about the importance of authentic communication, consistent follow-up, and building long-term relationships with clients and other agents. Next, Ben discusses what’s it like working with high-profile clients, sharing insights into serving celebrity and high-net-worth clients. ben also discusses his approach to success, including focus, persistence, sharing opportunities, and leveraging technology like AI. Last. Ben discusses team building and mentorship describing how he supports other agents through his company, providing opportunities, coaching, and a collaborative environment. If you’d prefer to watch this interview, click here to view on YouTube! Ben Bacal can be reached at [email protected] and (310) 922-9894. This episode is brought to you by Real Geeks and Courted.io.

Welcome to another episode of The Inner Game of Real Estate Success, with the high-performance hypnotherapist and mindset coach Paul Salter. What if your attachment to outcomes isn’t driving success—but silently sabotaging your growth, your health, and your relationships? In this episode, Paul explores how high-performing entrepreneurs and real estate professionals fall into the trap of tying their identity to results—and why it leads to stress, false urgency, scarcity-driven decisions, and burnout. You’ll learn how childhood wiring fuels this obsession, why results always lag behind execution, and how an attachment to outcomes keeps you stuck in volatility instead of growth. Listen in to discover the danger of managing your self-worth by the scoreboard, how to shift from results-orientation to process-orientation, and the mindset frameworks that allow you to detach from outcomes while staying fully committed to execution. If you’d prefer to watch this interview, click here to view on YouTube!  Book a Mindset Coaching Discovery Call here. This episode is brought to you by Real Geeks and Courted.io.

Jarret Jarvis discusses marketing strategies in real estate and the importance of unique content creation. Jarret talks about virtual assistants and the benefits of delegating tasks. Next, Jarret discusses AI and Technology and how these tools can be used for content creation, generating listing descriptions and trained to match an agent's communication style. Jarret also discussed trends in the real estate market stressing the importance of of visual marketing. Last, Jarret talked about building professional networks and the importance of relationships beyond local markets. If you’d prefer to watch this interview, click here to view on YouTube! Jarret Jarvis can be reached at 224-801-2160. This episode is brought to you by Real Geeks and Courted.io.

This is a presentation where D.J. Paris talks about effectively using AI tools like ChatGPT to solve business challenges. DJ provides strategies for crafting better AI prompts, discusses various real estate industry problems, and leads an interactive session where participants share their professional challenges. The presentation covers topics like prospecting, client communication, time management, and local marketing strategies, with practical advice on leveraging AI to improve business processes. If you’d prefer to watch this interview, click here to view on YouTube! This episode is brought to you by Real Geeks and Courted.io.

Jeremy Hurewitz discusses the connection between espionage and salesmanship and how they both involve understanding human motivation and psychology. Jeremy also talks about radical empathy and mirroring techniques and the importance of using subtle physical and verbal cues to make people feel comfortable. Next, Jeremy shares tips on elicitation techniques in sales in extracting information without direct questioning. Jeremy emphasizes the importance of building rapport and trust with clients. You can buy Jeremy's book "Sell Like A Spy: The Art of Persuasion from the World of Espionage" here. If you’d prefer to watch this interview, click here to view on YouTube! Jeremy Hurewitz can be reached here. This episode is brought to you by Real Geeks and Courted.io.