I’m On Maternity Leave… So Why Am I Still Showing Up Online?

Every launch gives you data. The question is whether you slow down long enough to actually learn from it.In this episode, I’m walking you through a full debrief of our September 2021 Leverage enrollment launch, including the numbers, conversion rates, what worked, what didn’t, and the strategic shifts this launch validated for the business.We talk through why launch debriefs matter, how I think about benchmarks across the entire sales process, and what this launch revealed about waitlist conversions, direct message sales, offer alignment, client lifetime value, and business model design.You’ll also hear the bigger strategic lessons behind this launch, including why shutting down a successful offer was still the right move, what happened when we sold without sales calls, and how we used this launch to test a new incubator offer.Inside the conversation we cover:The conversion rates across the waitlist, applications, and enrollmentsWhy documenting lessons learned after every launch mattersWhat this launch validated about shutting down my signature programHow we tested DM-only sales for a five-figure offerThe new waitlist and application benchmarks we establishedWhy client lifetime value matters more than one-time salesThe role of private conversations and personalized touchpoints in conversionsThe top objections from qualified leads who chose not to enrollWhat we’re changing and testing before the next launchA candid breakdown of launch strategy, conversion data, waitlist performance, and the lessons that help you scale smarter next time.Resources Referenced:LEVERAGELean Launch MethodStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

You're on maternity leave, so why are you still posting?Because it feels good. And that's something I haven't been able to say about creating in a long time.In this episode, I'm getting honest about what my maternity leave actually looks like, how scaling a 7-figure business quietly killed my love of creating, and the mindset shift that brought it back. If you've ever felt like the pressure to perform has taken the joy out of your work, this one's for you.In this episode, we cover:Why taking a full year off taught me what I actually needed more ofHow scaling a 7-figure business nearly destroyed my relationship with creativityThe mindset shift that let me show up on maternity leave, without guilt or performative pressure Why your long-term success as a creator has everything to do with your fuel sourceStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Many women of color entrepreneurs have built their businesses while carrying the pressure to overperform, overdeliver, and hold everything together. But what happens when that success is rooted in self-abandonment?In this episode, we explore the hidden cost of being the “strong one” in business and why more entrepreneurs need to retire the cape. We talk about self-trust, safety in entrepreneurship, identity-based marketing, and how storytelling and perceived risk influence buying decisions in today’s market. This conversation also dives into sustainable business growth, building wealth through entrepreneurship, and how to create a business that supports your life instead of consuming it.If you’re a coach, consultant, or service provider navigating business growth, leadership, and marketing in today’s economy, this episode will challenge the way you think about success, visibility, and how you sell your work.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

In this episode, I unpack why your organic content might not be converting — even if you’re posting consistently — and how a data-driven customer journey is the key to fixing it. You'll hear real client examples and strategies to boost ROI without burning out.Why You Should Listen:Learn Why Your Organic Content Isn’t Converting: Understand the real disconnect between consistency and conversions when it comes to organic marketing.Map the Full Organic Customer Journey: Get clarity on how your audience discovers you, decides to buy, and stays in your world after the sale.Use Data to Direct Your Organic Strategy: Stop relying on guesswork and start using real client data to decide where and how to show up.Optimize Instead of Overproduce: Instead of churning out more posts, learn how to double down on what’s already working in your organic ecosystem, from podcasts to partnerships.Listen in and learn how to turn consistent organic output into actual client conversions.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Many service providers set ambitious client goals when they’re growing their business. But the real question becomes: what does it actually take to enroll clients consistently, and how many clients can you realistically support?In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to think about client enrollment goals, Lean Launch strategy, and capacity planning when you’re selling one-on-one coaching.We talk through how often you can run a Lean Launch, how to think about consistent demand generation, and why your business model may need to evolve as your revenue goals grow. You’ll also hear a deeper conversation around the tension many service providers face when they’re trying to market, sell, and deliver client work all at the same time.Inside the conversation we cover:How often you can run a Lean Launch The role of buyer awareness stages in consistent client enrollmentWhy marketing, sales, and delivery can start to compete for your timeHow to think about client capacity and sustainable growthWhy revenue goals sometimes require evolving your business modelThe early signs that it may be time to introduce group programs or leveraged offersResources Referenced:LEVERAGE: My framework for scaling high-ticket offers.Lean Launch Method: The 4-week organic marketing launch plan.Learn more: https://www.jereshiahawk.com/leverage-diyStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

One of the most common objections that comes up on sales calls is “I need to talk to my spouse.”In this episode, I’m sharing a real coaching conversation from a group call where we unpack how to navigate the spouse objection in high-ticket sales. We talk about why this objection comes up, how decision dynamics often play out in relationships, and what to do when a potential client wants to “think about it” after the call.You’ll also hear a simple but powerful strategy for increasing conversions. If you sell coaching, consulting, or service-based offers, this conversation will help you think differently about sales objections, buyer psychology, and how to involve key decision-makers in the sales process.Inside the conversation we cover:The psychology behind the spouse objection on sales callsWhy many buyers leave calls emotionally convinced but need logical support afterwardQuestions you can ask during the call to prepare for the spouse conversationHow to reframe the investment around family, lifestyle, and relationship outcomesA simple Loom follow-up strategy that can increase conversion ratesResources Referenced:Right Response + Sales ScriptsFollow Up Formula (bonus as part of the LEVERAGE Bundle) Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

A question that comes up often is: Should you list your prices publicly, or wait until someone gets on a sales call? In this episode, I’m sharing a real coaching conversation from a group call where we discuss whether high-ticket service providers should publish their prices publicly or keep them behind a sales call, and how messaging, buyer psychology, and trust influence that decision.You’ll also hear a candid discussion about why pricing alone shouldn’t be the primary factor driving someone’s decision to work with you—and how your positioning, point of view, and content ecosystem influence whether someone is ready to say yes.Inside the conversation we cover:Whether you should publish your prices before someone books a sales callHow buyer expectations around pricing transparency have changedWhy messaging must support the price you’re chargingThe difference between selling based on price versus selling based on identity and perspectiveWhy building a bingeable body of work helps clients contextualize your valueThe power of doing “unscalable” relationship-building actions that increase conversionsResources Referenced:Cashflow CalculatorLean Launch Method Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

Still need to file your taxes? Limited-time offer for new Expert Full Service customers: Get your 2025 taxes filed by a TurboTax expert for $150 flat (federal + state included) if you didn't use expert filing last year. File by 3/18/26 to qualify.Start with TurboTax Expert Full Service and your discount applies at checkout → IntuitTurboTax Business Online 2025-2026 | Experts for Small Business TaxesOffer for 2025 personal taxes filed in 2026. Must not have used TurboTax expert filing for 2024 return.TurboTax has two options for small business owners:1. Expert Assist Business empowers you to complete your taxes on your own, with specialized business tax expert help when needed. While you file your business taxes, our experts will help answer any questions for you, including assistance entering income and expenses, maximizing industry-specific tax deductions and credits and more, so you can file with confidence.2. Expert Full-Service Business is designed for the needs of small business owners that must file their taxes as a sole proprietor, freelancer, contractor, single-member LLC, S-corp, partnership (GP, LP, LLP), or multi-member LLC. You can be paired with a tax expert who knows your industry so you never miss a deduction or credit. A TurboTax business expert will do your taxes for you from start to finish. You can meet virtually or in person and they'll take it from there. Whether you are a solopreneur or run a small business, you also have the option to meet with an expert in-person at one of our hundreds of TurboTax locations.TurboTax provides support for small businesses, including:1. SAVING YOU MONEY: TurboTax Experts for Business finds every deduction and maximizes tax savings.2. ACCESS TO EXPERIENCED TAX EXPERTS: TurboTax experts have an average of 13 years of experience and are matched with small businesses based on their industry to help maximize savings. These experts will securely prepare, sign, and file your taxes virtually or in-person.3. YEAR-ROUND TAX SUPPORT: TurboTax Experts for Business provides unlimited year-round expert support at no extra cost.Learn more about TurboTax here---Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

In today's episode, I’m talking about uncertainty in business and why scaling your business never eliminates discomfort, it just changes the trade-offs. I share a behind-the-scenes coaching conversation about pivoting profitable offers, navigating identity shifts, and building the self-trust required for sustainable growth.Why You Should ListenNavigate Uncertainty at Every Level of Business: Learn why scaling your business doesn’t remove discomfort—it simply introduces new trade-offs and decision-making complexity.Evaluate Profitable Offers with Clarity: Discover how to assess whether to pivot, relaunch, simplify, or sunset offers while protecting client lifetime value and revenue stability.Choose the Right Business Model for Your Season: Explore the trade-offs between fixed monthly retainers and revenue share models—and how each impacts predictable cash flow and risk.Build Self-Trust for Sustainable Growth: Strengthen your ability to make aligned decisions, even when streamlined operations and quality marketing strategies still leave room for uncertainty.Listen now to learn how to choose your trade-offs and scale your business with deeper alignment and self-trust.Start here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42

This is a special keynote I gave at LashCon titled “Mastering the Art of Selling: Understanding the Psychology of a Buyer & Maximizing LTV.”If you’re a beauty service provider, lash artist, or creator-turned-CEO who's tired of chasing likes but still struggling to get booked out with aligned, high-paying clients, this keynote is for you. I break down buyer psychology, messaging mistakes, and how to turn your organic content into a sales engine that builds authority, trust, and repeat clients.Why You Should Listen: Master Sales Psychology Without the Sleaze: Learn what really influences buyer behavior—and how to align your messaging for premium pricing.Simplify Your Marketing Strategy: Discover how to create content like a marketer (not just a content creator) and attract better-fit clients without chasing trends.Build Client Loyalty & Increase LTV: Use your data to uncover what makes clients come back again and again—and how to capitalize on that for sustainable income.Stop Overcomplicating Your Business Model: Ditch the pressure to do “all the things” and focus on what actually works for your growth stage.I break down the psychology of how buyers make decisions and how YOU can use that to raise your prices, increase client retention, and get booked through organic content without relying on paid ads or going viral. Tune in now to master the buyer psychology that drives premium sales and long-term client loyalty.Want me to speak at your next event, conference, or mastermind? Inquire about booking me to speak. → https://www.jereshiahawk.com/contactNeed a step-by-step framework to simplify your messaging, master buyer psychology, and turn your content into consistent cash? → https://www.jereshiahawk.com/marketlikeaceoReady to turn their 1:1 into a high-ticket group program and scale with a simple offer suite? → https://www.jereshiahawk.com/leverage-diyStart here → https://www.jereshiahawk.com/bio For coaches and service providers building high-trust, high-ticket offers. Refine your messaging. Restructure your business model. Streamline your offers and client delivery. ✨ Want to watch this episode on YouTube? Search Jereshia Said or click here - https://www.youtube.com/watch?v=kWZyKEUE_iI&list=PLb2PmwRcfSZaX7w_x749SN_LfLUySpY42