Ipsos Views: The Misfits Way

This episode was originally broadcast as part of the Ipsos KEYS webinar series, and features Chris and Hazel in conversation with Josy Paul (Chairman of BBDO India), Greg Clayton (Head of Brand Growth, Ipsos UK) and Lindsay Franke (Group President, Ipsos in the US) as they get to grips with the fundamentals of brand success.From outstanding creative to enduring brand assets, we uncover how brands can shape people's expectations.

Diagnostic advances mean that earlier detection and diagnosis of Alzheimer's Disease is now possible - sometimes even before symptoms manifest. In this third episode of Ipsos' podcast series "Healthcare Uncovered" Hannah Brown and Ayse Levent from our Global Healthcare Monitors team weigh the benefits of early diagnosis against the challenges posed by advance knowledge of this condition.

Join Arnaud Debia, our Global Creative Development Director, as he talks to BBDO's Josy Paul about early-stage creative development and the power of empathy.

Hosts Jacqueline Hull and Leila Alavi are joined by Dr. Miro Griffiths, a disability studies scholar and policy advisor. Dr. Griffiths explains the importance of accessibility in UX research, emphasizing the need for prioritized inclusivity and participation in all phases. Tune in for an enlightening conversation on making research more accessible and inclusive. Understand how researchers can build trust with participants, share power, and effectively interpret findings.

In this episode of Ipsos' podcast series "Healthcare Uncovered," we are joined by Mario Menti (Сhief Technology Officer of our Healthcare service line) for an insightful discussion on how recent developments in generative AI technology have enormous implications on healthcare and life sciences - for administrative functions, drug discovery, patient care, and more.

What happens when you apply the principles of brand success to politics, and consider candidates as though they were brands? Our Brand Talk series is back, for a very special edition focussing on the upcoming elections in the UK and the US. Chris and Hazel are joined by Keiran Pedley (Director of Politics, UK) for a discussion of the successes and failures of British and American politicians and parties when measured against the key elements of our framework: Empathy, Context, and Expectations. You can read our reports on the two elections here: Brand Starmer v Sunak and Brand Biden vs Brand Trump.

Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences. The guests also talk about how to apply social justice to UX research and how brands and companies can implement inclusive and equitable designs.

Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity and Inclusion initiatives through her board level work with Media Trust and Media for All (MeFA). Ravleen shares startling statistics around ethnic and minority attitudes to the advertising industry and highlights the importance of DEI for businesses. She also offers inclusive behaviours businesses can adopt to help underrepresented groups thrive in the advertising business. This is the last episode in the series but not necessarily the last you’ll hear from Chris and Hazel. Thank you for listening and continue to share. Talk soon!

In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity. You can also stay updated with the latest breakthroughs in cancer research and gain more valuable insights from Pieter's most recent white paper, "Mastering Complexity."

In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald’s, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and John Lewis. Tom has worked with the ‘Godfather of Effectiveness’ Les Binet, as well as sitting on the IPA’s effectiveness advisory board and being a columnist for Marketing Week. Tom is an expert in all thing’s digital effectiveness. He walks us through some recent examples of campaigns he found interesting and how they were effective at growing the brand. Stay tuned till the end for wise words from a pro.