Inspect and Adapt podcast

#66 The Sunk Cost Fallacy

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Why do we keep working on something long past the point where we should have stopped? Join Construx’s Earl Beede, Steve Tockey and Mark Griffin as they Inspect & Adapt the various ways we trick ourselves into thinking, “Well, we already spent this much time or money; we can’t afford to lose that!” Find out how much the sunk cost fallacy is costing you.

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