Inside The Vault with Ash Cash podcast

# ITV 201 Millions from Salon Suites: How Patrice "Sway" McKinney Built Quiet Wealth

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This episode of Inside the Vault with Ash Cash features entrepreneur, coach, and salon suite mogul Patrice “Sway the Pro” McKinney.

Throughout the conversation, Patrice shares her journey from working behind the chair to becoming a multi-millionaire by building salon suites — a business model she describes as being a landlord in the hair and beauty industry. She explains why the “sexy route” in entrepreneurship is often the least profitable and how quiet, strategic positioning creates long-term wealth.

Listeners will hear candid stories about setbacks, resilience, belief, and mindset — including moments where everything went wrong but quitting was not an option. Patrice also breaks down the salon suite business model, how leasing commercial property works, how to fill suites, common mistakes to avoid, and when franchising makes sense.

Instagram: https://instagram.com/sway_thepro

🎁 FREE COURSE:

https://thesalonsuitemodel.com

This episode focuses on money mindset, smart business strategy, and the power of belief — especially for first-generation wealth builders.

⏱️ Timestamps / Chapters


0:00 – “Cigarette money” & being warned against barbering

0:10 – Seeing barbers living well in Atlanta & New York

0:17 – Why the “sexy route” is often the least lucrative

0:24 – Breakthroughs always come with quit moments

0:30 – Signing the lease & immediate setbacks

0:36 – Architect runs off with the money

0:42 – Permits, pressure, and breaking down emotionally

0:48 – Unexpected help clears the way

0:54 – “Everybody got ‘owner’ in their bio”

1:00 – Do you need to own property to build salon suites?

1:06 – Leasing vs owning explained

1:13 – What it takes to cross into millionaire status

1:19 – Do you have to be delusional to succeed?

1:24 – Legacy and long-term impact

2:36 – Official show intro: Inside the Vault with Ash Cash

2:50 – Patrice’s business model overview

3:04 – Turning 95 sq ft into $1,500/month

3:16 – Risking everything to build the first location

3:22 – Selling the first location & still collecting royalties

4:10 – Patrice introduces herself in her own words

4:48 – Coaching & mentoring in the beauty industry

5:32 – Falling in love with salon suites

6:03 – Barber shop vs salon suite comparison

6:15 – Why salon suites are hands-off and scalable

7:27 – Why calm money is better than flashy money

7:52 – Working smarter, not harder

8:22 – Upbringing, popularity, and mindset

9:55 – Basketball career & full scholarship

10:45 – Why she didn’t pursue the WNBA

11:20 – Pivoting into music and entertainment

12:34 – Music industry gatekeeping & rejection

13:38 – Being told to change who she was

14:33 – God’s redirection and bigger purpose

15:09 – Resilience through repeated setbacks

16:37 – Growing up without role models

17:03 – Deciding to break the cycle

17:36 – Moving the family from Michigan to Georgia

18:01 – Crashing the U-Haul

18:46 – Losing housing at the last minute

19:17 – Laptop stolen before the move

19:52 – Choosing not to turn back

20:26 – Carrying the weight for the family

21:09 – “Make it a good decision by doing whatever it takes”

21:38 – Being the first millionaire in the family

22:03 – Belief as the real barrier

22:20 – Optimistic delusion explained

23:49 – Every breakthrough comes with resistance

24:22 – Buildout stress & no mentorship

25:09 – Racism, permitting delays, and anxiety

25:55 – Why mentorship matters

27:38 – What salon suites actually are

28:14 – Why the model works long-term

29:01 – Comparing salon suites to real estate

30:03 – Students making six figures from one location

30:33 – Big brands doing $70M+ annually

31:57 – Leasing vs owning explained again

32:22 – Why “ownership” is misunderstood

33:08 – Using other people’s money ethically

34:07 – Tenant improvement allowances (TI)

34:55 – Landlords funding buildouts

36:10 – How many suites to start with

36:46 – Medical office spaces as ideal properties

38:02 – How to fill salon suites

38:25 – Social media as the #1 marketing tool

39:10 – SEO vs paid ads

40:35 – Biggest mistakes new owners make

41:10 – Wasting square footage

41:49 – Not understanding commercial leases

42:46 – Franchising: when it makes sense

43:34 – Systems, SOPs, and FDDs

44:24 – How franchising accelerates growth

48:09 – Why she wrote Sweet Victory

49:12 – Showing the full journey, not just success

50:01 – Defining legacy and impact

51:24 – The importance of support systems

52:17 – Support helps but isn’t required

53:50 – Handling visibility, blogs, and virality

55:23 – What’s next: real estate, investing, speaking

57:47 – How to connect with Patrice “Sway the Pro”

58:22 – Free training information

58:56 – Closing the Vault with Ash Cash



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