In the Sauce podcast

Building Robusta

17/9/2026
0:00
52:58
Manda indietro di 15 secondi
Manda avanti di 15 secondi

Sahra Nguyen is the founder and CEO of Nguyen Coffee Supply, the specialty Vietnamese coffee company she started in 2018. On this episode of ITS, Sahra talks about building a market for Vietnamese coffee and robusta in the U.S., working directly with farmers in Vietnam, shifting from DTC beans to retail cans, and how introducing a new product to consumers requires time and intention.

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