Nudge theory arrives for e-mobility

Getting from A to B in an EV isn’t as simple as swapping gas for kWh. It is a fundamentally different experience. The companies - CPOs and eMSPs - that serve EV drivers have to navigate a challenging maze to profitability. Gideon van Dijk from chargetrip joins Mike and Kevin to unpack what CPOs must own - digital, physical, and everything in between - to put themselves in a position to succeed in a world of electrified transport. 

Founded in 2016, Einride is a freight tech company from Sweden, providing end-to-end technology solutions for electric and autonomous shipping. Starting with trucks and tech, it quickly realized the charging infrastructure in its home market was not ready to meet their unique needs.So they became a CPO as well. They are building Scandinavian-design charging stations throughout the Nordics, powering up their own fleet as well as other heavy duty providers.In this episode, Mike and Kev chat with Anne-Lise Deraedt, who heads up Einride's charging efforts. She details the Einride charging journey, why design is so important to their sites, and what's in store as they expand beyond the Nordics. Plug in and enjoy!

In this episode of In-Between Charges, Kevin and Mike sit down with Rami Syväri, advisor and founder at beY0nd, to unpack the evolving dynamics of performance, strategy, and resilience in the EV charging industry. With a rich background spanning Fortum, Swisscharge, and now advising CPOs across Europe, Rami brings a front-row perspective to what “good” really looks like in a CPO’s operation, and where the industry still has work to do.Together, they dive deep into the importance of transparency, the power of benchmarking, and how operators can meaningfully compare themselves to peers without compromising sensitive data. Rami shares insights on building scalable, future-proof charging businesses, the operational maturity journey of CPOs, and why now, amidst market “hiccups,” is the time when tomorrow’s winners are forged.From tech stack choices to the business case for ultra-slow charging, and from strategic pivots to trust-building through anonymized data models, this episode is a masterclass in navigating the high-stakes, fast-changing EV ecosystem.Key Topics:The DNA of CPO success and benchmarking KPIs that matterWhy ultra-slow charging might just be the next big thingThe "ketchup bottle effect" of delayed EV adoption and its implicationsPlatform vs. in-house software: when to build, when to partnerHow to prepare now for the next wave of growthTune in for a grounded, strategic look at where the EV industry is headed—and how to get there with confidence. Happy charging!

In this episode of In-Between Charges, Kevin and Mike welcome Chris Kaiser, founder of PlugIn and longtime clean energy advocate. Chris shares his journey from energy-efficient lighting to launching his own EV charging network, which is built on reliability, a great driver experience, and, now, the Monta platform. His story offers a candid look at what it takes to build a charging business in the U.S. from the ground up.They dive into why many early charging efforts failed, the dominance of Tesla and ChargePoint, and why Chris believes ownership and accountability are key to long-term success. He explains how metrics like PlugShare scores and kWh per day guide his team’s approach, and how pairing strong software with trusted hardware is helping Plug In grow.The conversation also covers the uncertain policy landscape, including tax credits and NEVI funding, and why Chris remains optimistic. His belief is simple: EVs are just better—and that’s what will drive adoption forward. If you care about the future of charging in the U.S., this is an episode you won’t want to miss.Happy charging!

In this episode of In-Between Charges, hosts Kevin Spangenberg and Mike Hawkes talk with Heiko Bayer, Managing Director at The Mobility House. Heiko shares how the company is helping fleets transition to electric a smarter approach to fleet management, and energy market integrations. He explains how The Mobility House reduces their client’s costs, increases their reliability, and simplifies the electrification for businesses across Europe, North America and Asia.The conversation explores trends shaping the EV industry, one continent versus the next. In Europe, corporate and logistics fleets are electrifying fast, while in the U.S., school bus and transit fleets are leading the space, tapping into bidirectional charging already. Heiko explains why The Mobility House takes on an agnostic approach - not locking people in, but rather unlocking the best offer and chances for operational efficiency with unnecessary costs.As EV adoption grows, the role of energy management is becoming more important. Heiko discusses how integrating smart charging, battery storage, and renewable energy can make fleet electrification more affordable. Whether you're an industry professional or just interested in EVs, this episode offers key insights into the future of mobility.Happy charging!

In this episode of In-Between Charges, we welcome back Ryan Fisher, Head of Charging Infrastructure at BloombergNEF, for an insightful discussion on the evolving EV charging landscape. With automakers increasingly stepping into the charging business, we explore how their strategies are shifting—balancing investment in infrastructure with the need for profitability. Ryan shares his take on why major players like IONNA and Ionity are forming joint ventures, how automakers are leveraging charging networks to enhance brand loyalty, and whether the business model can ever be as lucrative as selling vehicles.Beyond industry strategies, we also dive into the growing impact of policy changes on the EV ecosystem. From shifting fuel economy standards in the U.S. to evolving CO₂ regulations in Europe, Ryan explains how government intervention is shaping investment decisions. He also unpacks the recent volatility in EV adoption forecasts, the implications of paused NEVI funding, and why some markets are seeing surging charging costs while others remain competitive. With policy uncertainty looming, is the industry at an inflection point?Finally, we tackle the economic realities of charging infrastructure—where margins remain tight despite growing demand. Ryan sheds light on the challenges facing hardware manufacturers, the potential role of carbon credits in sustaining networks, and whether automakers will remain invested in charging long-term or eventually offload their networks. With insights from BloombergNEF’s latest research and real-world case studies, this episode is a must-listen for anyone following the future of EV charging, policy, and electrification.Happy charging!

In this episode, we chat with Gavin Morse, CMO of Egg, about how community-driven initiatives are making clean energy more accessible, reducing strain on the grid, and creating new opportunities for consumers.Here’s what we cover:How the UK became Europe’s top EV market and what’s next.The impact of local initiativesMaking clean energy affordable: practical solutions for EV charging, solar, and home batteries.How Egg Energy measures the impact of its community initiatives, balancing business outcomes with contributions to the broader energy transition.Exploring other community-focused strategies Egg Energy is using to engage local groups and drive wider adoption of clean energy solutions.Building a brand in an industry where customer loyalty to utility companies is rare, and how Egg Energy fosters trust with its customers.If you’re looking for practical solutions to make clean energy more accessible, or want to understand how communities are driving the change needed for a sustainable future, don’t miss this episode. Tune in for a fresh perspective on how communities are shaping the future of energy.

In this episode, Mike and Kevin sit down with Rikard Boije af Gennäs, head of Implement Consulting’s e-mobility division, to reflect on the challenges of 2024 and discuss what’s on the horizon for the EV and charging sector in 2025.Here’s what we cover:Lessons from 2024: Why EV demand didn’t meet expectations and what it means for the industry.Charging operators’ challenges: How operators are adapting to a tougher market and what strategies might work in 2025.Global shifts: How international politics and trade dynamics could impact EV growth.Consumers trends in 2025: What’s changing for buyers and how the industry is responding.Myth busting: Addressing a common misconception about the EV and charging industry.Whether you’re in the business or just interested in the future of electric vehicles, this episode is packed with valuable insights to help you understand where the sector is heading.Tune in to prepare for 2025!

Electric vehicles (EVs) are no longer just a glimpse of the future—they’re here, and transforming how we think about transportation. But the transition to electrification isn’t without its hurdles. From global policy challenges to supply chain bottlenecks and lingering misconceptions, the EV landscape is as complex as it is promising.  In this episode, Kevin and Mike discuss the dynamic shifts happening across Europe, the U.S., and Asia, including how tariffs, raw material prices, and manufacturing efficiency impact competition. Here’s what we talk about:China’s EV Dominance: How China became a leader in the EV space, the intense price wars driving the market, and why their automakers are exporting more cars than ever.EVs vs. Traditional Cars: The Full Environmental Story: What’s the actual impact of EVs when you factor in everything—manufacturing, raw materials, and lifetime emissions?The Hydrogen Debate: Why hydrogen-powered vehicles have struggled to gain traction and whether they have a potential place in the future of transportation.Policy Gaps: Are current global policies strong enough to meet net-zero and climate goals? Spoiler: Not yet.Debunking EV Myths: Tackling common misconceptions about EVs and separating fact from fiction.Whether you're in the industry or simply interested in how the global car market is shifting, this episode offers an insightful and honest look at where the EV sector stands today and where it’s headed. Tune in and stay informed!Happy Charging!

Electric vehicles are reshaping the way we think about transportation, and at the heart of this shift is the challenge of charging. In this episode, Kevin Spangenberg and Mike Hawkes sit down with Mads Vind, Managing Director of Stella Energy (formerly known as Viggo Energy) to discuss how the company is driving innovation in EV charging and building a future-ready infrastructure for professional drivers and beyond. In this episode, we explore:Stella’s Evolution: How Stella went from being a ride-hailing app to becoming a leader in EV charging, focusing on the needs of professional drivers like taxi drivers.Building Strategic Partnerships: Why teaming up with companies like Alpitronic has been key to Stella’s success in creating reliable, cost-effective charging solutions.Standing Out in a Crowd: How Stella finds ways to shine in competitive markets like Oslo and what makes their approach unique.Scaling for the Future: Stella’s ambitious plans for expanding their ultra-fast urban charging networks across Europe and North America to meet growing demand.What’s Next for EV Charging: The challenges and opportunities in the EV world, including energy costs, pricing, and the role of government policies.If you’re curious about where EV charging is headed or just want to hear how one company is helping to shape a greener, more connected future, this episode is for you. Tune in and get inspired!