
Transforming Leadership at JTI with Kate Ostrovska and Charles Good
In this episode of The Good Leadership Podcast, Charles Good sits down with Kate Ostrovska, Talent Development Partner at JTI, to unpack one of the most transformative shifts happening in leadership development today.
JTI introduced a universal definition of leadership—a bold change that does more than redefine expectations. It reshapes the culture, expands who gets to lead, and empowers every employee to see themselves as a leader, regardless of title, function, or geography.
Kate shares how this approach is breaking the mold of traditional, role-based leadership and replacing it with a shared, inclusive, global standard that elevates people at every level.
What You’ll Learn
Why the biggest game changer in JTI’s leadership development was a single universal definition
How JTI makes leadership a quality—not a role
The impact of giving every employee permission to embody leadership
How a universal model aligns development across all functions and regions
The cultural transformation that comes from treating everyone as a potential leader
Why moving beyond traditional leadership hierarchies unlocks organizational performance
Chapters
00:00 Introduction
02:59 How has JTI's approach to leadership development evolved
04:31 Strategies for maintaining a strong leadership pipeline
05:41 JTI's adaptation to current leadership challenges
08:06 The IMS partnership with JTI and its impact
09:10 Exciting development initiatives at JTI
12:19 Advice for talent professionals and closing
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