Your next Ideas to Scale – CEO Edition is here!

What followed was a fintech growth story shaped by timing, partnerships, regulation, customer behavior, and a relentless focus on making a complex financial system feel simple.In this episode of Ideas to Scale, Alejandra Slatapolsky sits down with Caio Fasanella, Head of Investments at Nomad, to unpack how the company grew to nearly 4 million users while building financial products across Brazil and the United States.They get into the decisions behind that growth: why travel influencers became an early acquisition engine, how Nomad connected Brazilian and U.S. financial infrastructure into one customer experience, what started breaking as the company reached millions of users, and why obtaining a U.S. broker-dealer license took 18 months instead of the six they initially expected.The conversation also covers the trade-offs that come with scale: when partnerships help you grow, when it makes sense to bring more infrastructure in-house, how regulation changes product decisions, and where Caio sees fintech heading as stablecoins, blockchain infrastructure, AI, and traditional finance continue to converge.For founders, fintech operators, investors, and leaders building across markets, this is a detailed look inside the decisions that happen after a product starts working — when growth itself becomes the challenge.In this episode:• How Nomad found traction after launching during COVID• The acquisition strategy that helped accelerate adoption• Building a seamless experience across Brazil and the U.S.• What changes when thousands of customers become millions• Scaling customer operations without sacrificing experience• Navigating U.S. regulation, KYC, AML, and broker-dealer requirements• Partnerships as an early-stage scaling strategy• When fintechs begin bringing infrastructure in-house• Stablecoins, blockchain, AI, and the next decade of financial infrastructureAbout Ideas to ScaleIdeas to Scale brings founders, executives, investors, and industry leaders into candid conversations about the decisions behind growth, positioning, innovation, and building companies that last.Subscribe for more conversations from the people building and scaling financial services, fintech, and technology companies across the U.S. and Latin America.Follow us on our social media channels:LinkedIn:   / scaltoconsultancy  X (Twitter):   / scaltoglobal  Facebook:   / scaltoglobal  TikTok:   / scaltoglobal  Instagram:   / scaltoglobal  

What happens after a fintech finds product-market fit and suddenly has to process thousands of transactions, earn customer trust, manage fraud, comply with regulation and build a team capable of keeping up?In this special edition of Ideas to Scale, Alejandra Slatapolsky sits down with Sami Start, Co-Founder and CEO of Transak, and Stephano Maciel, Founder and CEO of ATTRUS, for an honest conversation about building and operating fintech companies in some of the industry’s most demanding markets.They share how they identified the customers who truly needed their products, the decisions that allowed their companies to grow, and the operational pressure that arrives once an idea becomes a real business.The conversation explores:• Finding product-market fit and recognizing the right ideal customer profile• Scaling fintech infrastructure from early adoption to high transaction volumes• Building trust across payments, crypto, digital assets and international money movement• Why obtaining a license is only the beginning of fintech compliance• Operating KYC, AML, fraud monitoring and risk systems at scale• Building profitable products instead of chasing vanity metrics• Hiring and developing the people a growing company needs• How stablecoins are changing cross-border payments• The role of blockchain as the financial infrastructure users may never see• How AI and automation could reshape payments and financial operations• Predictions for the future of fintech, banking and on-chain financial servicesSami and Stefano also share the advice they would give any founder starting a fintech today—from building for long-term profitability and hiring the strongest people possible to developing the resilience required to operate for the next 10 or 20 years.For fintech founders, financial-services executives, investors and operators, this episode offers a direct look at the decisions, systems and leadership challenges behind companies that must work every day.Ideas to Scale is a Scalto series featuring founders and executives building companies, navigating growth and shaping the future of their industries.

What happens when a rebrand goes too far?In this episode of Ideas to Scale, Alejandra Slatapolsky and Gabriela Pulido talk about rebrand wipeouts, market pushback, and the strategic decisions behind major brand transformations.Using recent examples like Jaguar and X, they explore what can happen when a company changes its identity without enough context, clarity, or connection to the brand equity it has already built.The conversation covers:• Why legacy brands can face strong resistance during a rebrand • How to know when a brand is no longer helping the business grow • The difference between a refinement, an evolution, and a full transformation • Why founders and CEOs should understand the real reason behind a rebrand • How brand architecture can help companies manage change with more clarity • What leaders should evaluate before changing a name, identity, messaging, or brand experience Rebranding is one of the most strategic decisions a company can make. It affects perception, trust, internal alignment, market positioning, and future growth.For Alejandra and Gabriela, the key question is simple: is your brand helping you scale, holding you back, or staying neutral?Watch the full conversation to understand how to approach rebranding with strategy, intention, and the right degree of change.Follow us on social mediaLinkedIn  / scaltoconsultancy  X (Twitter)  / scaltoglobal  Facebook  / scaltoglobal  TikTok  / scaltoglobal  Instagram  / scaltoglobal  

The future of crypto will be decided by trust.In this episode of Ideas to Scale, Alejandra Slatapolsky sits down with fintech leader Andy Werner to explore how blockchain, stablecoins, and digital financial infrastructure are evolving toward real-world adoption.The conversation looks at the gap between innovation and institutional confidence, and why clarity, regulation, and real problem-solving are shaping the next phase of the industry.Andy shares insights from years working across fintech, payments, big tech, and startups, discussing how financial institutions evaluate emerging technologies and what it takes for blockchain solutions to become part of everyday financial infrastructure.The discussion covers:• Why crypto and blockchain are often misunderstood• The difference between stablecoins and Bitcoin in real financial use cases• How fintech companies build trust with banks and institutions• The role of compliance, regulation, and risk management• Why the next stage of crypto growth depends on solving real problemsA recurring theme in the conversation is the importance of solving tangible financial challenges rather than introducing technology without a clear purpose. The episode also explores how blockchain infrastructure can support global payments, remittances, and financial access when implemented with the right level of transparency and operational discipline.Ideas to Scale brings together founders, investors, and industry leaders to discuss how companies grow, how ecosystems evolve, and how strategic decisions shape the future of fintech.

En este episodio de Ideas to Scale, Alejandra Slatapolsky conversa con Juan Lorenzo Santos, CEO de Folionet, sobre lo que realmente implica construir una plataforma financiera en Latinoamérica y sostener su crecimiento durante más de una década.Juan comparte una historia poco común en el mundo fintech: lanzaron con un modelo sin comisiones… y crecer fue más difícil. Solo cuando entendieron el contexto cultural del mercado y ajustaron su propuesta de valor, comenzó el verdadero impulso. A lo largo de la conversación, exploramos temas clave como:▪ Por qué ofrecer algo “gratis” puede generar desconfianza en ciertos mercados▪ Cómo construir crecimiento 100% basado en referidos▪ La diferencia entre Customer Support y Customer Success▪ La importancia de que el CEO siga hablando con clientes todos los días▪ Arquitectura de marca en servicios financieros y decisiones estratégicas que protegen la confianza▪ Paciencia estratégica: “ser paciente con los resultados e impaciente con las acciones”▪ Tendencias en Wealth Management: tokenización, IA, stablecoins y el rol de Estados Unidos en la captación de capital latinoamericanoMás allá del crecimiento, este episodio es una conversación honesta sobre liderazgo, reputación y visión de largo plazo en industrias donde la confianza lo es todo.Este episodio es para:▪ Fundadores en fintech, wealth management y servicios financieros▪ Ejecutivos que construyen negocios basados en confianza▪ Líderes que buscan escalar sin comprometer su posicionamiento▪ Emprendedores que necesitan entender cuándo acelerar… y cuándo esperarIdeas to Scale es un espacio donde analizamos estrategia, crecimiento y posicionamiento con profundidad, claridad y foco en ejecución.Mira el episodio completo y únete a la conversación.

Venezuela está entrando en una nueva etapa.En este episodio de Ideas to Scale Venezuela Edition, Gabriela Pulido y Andrés Rincón analizan lo que hoy se está moviendo en el mercado venezolano desde una perspectiva estratégica, realista y orientada al crecimiento de marcas y empresas.La conversación aborda el punto de inflexión que vive el país, las señales que están apareciendo en el mercado y cómo distintos tipos de empresas están leyendo este momento con cautela y visión de largo plazo.Durante la conversación se abordan temas clave como:▪ Qué están haciendo las marcas que se prepararon con anticipación▪ Cómo pensar el crecimiento más allá del modo supervivencia▪ La entrada potencial de nuevos competidores y capital▪ El rol de la estrategia, el posicionamiento y la autoridad de marca▪ Oportunidades en sectores como consumo, servicios, fintech, energía y turismoEste episodio está pensado para:▪ Empresas que operan en Venezuela y buscan escalar con criterio▪ Marcas que evalúan regresar al país▪ Emprendedores y líderes que necesitan entender mejor el contexto actual▪ Decisores que requieren claridad antes de invertir, crecer o reposicionarseIdeas to Scale es un espacio para analizar crecimiento, estrategia y mercado con profundidad, claridad y foco en ejecución.Síguenos en nuestras redes socialesLinkedin https://www.linkedin.com/company/scaltoconsultancy/ Twitter https://twitter.com/scaltoglobalFacebook https://www.facebook.com/ScaltoglobalTikTok https://www.tiktok.com/@scaltoglobalInstagram https://www.instagram.com/scaltoglobal/

Your new Ideas to Scale is here!In Episode 11, Gabriela Pulido and Alejandra Slatapolsky dive into the real challenges CEOs and founders face when their organizations outgrow early intuition: from misaligned teams and inconsistent execution to products losing clarity and positioning as the business expands.In this episode, they unpack:🔹 Why scaling breaks when alignment isn’t built intentionally🔹 How to strengthen positioning so teams know what truly matters🔹 The moment founders must shift from “doing everything” to enabling an operating system for growth🔹 Practical ways to unify strategy, product, and execution as you scaleTune in now to learn how high-growth companies can evolve from momentum to clarity and from clarity to consistent performance.

Join @Gabriel Ruiz, President of BlackToro, as he shares how leadership, trust, and purpose redefine value creation in today’s financial landscape.🔹 Building long-term confidence through transparency and alignment🔹 Leading organizations with purpose and institutional discipline🔹 Lessons on scaling trust in an evolving wealth management ecosystemTune in now and discover how today’s leaders are shaping the future of finance with integrity and vision.

In this episode of Ideas to Scale, Hilmon Sorey, Co-Founder of The Source, shares his journey from curious entrepreneur to seasoned startup leader, revealing the mindset and strategies that have driven his successes and failures alike. From finding opportunities in unexpected places to translating big visions into daily execution, he offers a blueprint for turning ideas into impact.Discover:How curiosity and resourcefulness can shape a career in entrepreneurshipWhy getting in the “river” of opportunities is key to growthThe importance of aligning daily actions with your long-term visionHow to build trust and credibility that opens doors in any ecosystemWhether you’re starting your first venture, scaling a startup, or looking to make your mark in business, this conversation is packed with actionable insights to help you think bigger and act smarter.Síguenos en nuestras redes sociales:LinkedIn / scaltoconsultancyTwitter / scaltoglobalFacebook / scaltoglobalTikTok / scaltoglobalInstagram / scaltoglobal

In this episode of Ideas to Scale, Gabriela and Alejandra break down the common pitfalls and winning strategies in fintech product development. From avoiding the “identity crisis” many startups face, to shifting focus from product features to solving real market problems, they share the playbook for turning ideas into scalable, impactful solutions.Discover:How to define your “why” before building your “what”The key to finding true product–market fitWhy founder visibility is critical for fintech growth and partnershipsHow to position your brand for long-term successWhether you’re launching a fintech app, refining your brand, or preparing to fundraise, this conversation is packed with actionable insights you can apply today.