Breaking Down Our 50k Week

Shownotes:If you're burnt out and counting down the days until you can step out of the treatment room, this one's for you. Andy and Jacinta open up about one of the hardest chapters of their business: the practice manager they hired too fast and trusted too soon, who walked away with $30,000 in cash. It's raw and a little cringey, and it's full of the lessons they now build into every hire. You'll want to hear it before you hand over the reins. In this episode:The red flags that were in plain sight from the very first interviewWhy skipping reference checks (and falling for "shiny object syndrome") is the most expensive hiring shortcut you can takeHow one 2IC quietly drove a wedge between the owners and the whole teamThe moment Jacinta's family said "she's stealing from you", and everything that followed, from the forensic audit to the police interviewWhy you delegate the execution of a task but never the governanceThe simple "bookend" cash policy they use now: a text before banking and a photo of the deposit receiptHow to hold the line with compassion when someone's life circumstances stop them doing the jobWhy autonomy has to be earned, and why every owner should know how to do the admin role themselves Key quotes:"It's not about delegating everything. It's about delegating the execution of a task, not the governance." (Jacinta)"I view every single new person that comes into our space as a threat until proven otherwise. That doesn't mean that I treat them like that. I'm always kind... but I always wait for them to prove me wrong." (Jacinta) Mentioned in this episode:Book a FREE Practice Plan call If this episode made you think about who's really holding the keys in your practice, book a free Practice Plan Call. We'll map out how to step back safely, with the right checks and balances in place.

Your team is great, but lately the vibe at the front desk feels off, and you can't quite put your finger on why. Before you rush to fix it with another system, take a breath. This episode is about noticing when your practice culture starts to drift, and bringing everyone back to a shared vision without blame, shame or fear.Every practice has a culture, whether you created it on purpose or it just happened. Andy and Jacinta explain how they look after theirs: what they do in the moment, what they do ahead of time, and the small daily habits that keep a team feeling close. In this episode:Why a healthy team still drifts sometimes, and why noticing it early is what mattersHow to stop reacting and start leading: watch for patterns before you build a new procedureThe mistake from their "systems era": making a new system every time someone complainedWhy you're the emotional thermostat of your practice, and why the work starts with your own nervous systemThe real front desk story where one simple question fixed a recurring problem and changed the whole energy of the teamHow to set culture expectations during hiring so you have something to point back to laterSmall ways to build culture: love languages, personal texts and public recognition for small winsThe campfire approach: why culture needs small, regular care, not one big gesture Key quotes:"You either have a culture by design, or you have one by default.""It's golden fluff. It's the essential ingredient." Mentioned in this episode:Book a FREE Practice Plan call If this episode made you think "that's my team right now," let's look at it together. Book your free Practice Plan Call with us and we'll help you work out what your culture needs next.

If your head feels like a browser with 47 tabs open, and every "hey, have you got a sec?" from your team pulls you out of focused work, this one's for you. Meetings aren't the enemy. Badly designed ones are. Andy and Jacinta share the exact meeting rhythm they use across their practice, plus the times they got it wrong, so you can get back hours of your week and a lot of headspace. In this episode:Why the weekly full team meeting you copied from your last workplace might be wasting everyone's timeThe question that changes everything: what's the least often you can meet and still get the same result?Andy's honest "numpty" moment with weekly one-on-ones that her doctors were starting to dreadWhy moving meetings around tells your team they don't matter (and why meetings now get treated like a patient in the book)The "meeting mop" system in Asana that catches every shower thought so nothing gets lost and you don't hit brain fog five minutes before a meetingHow giving your team a place to bring things stops the 5pm phone calls and constant interruptionsWhy their staff meetings start with acknowledgements (and why new team members get warned there might be tears)How to end every meeting with clear owners so you're not left being the human switchboard The 5 key takeaways:Use the minimum effective dose for every meetingGive every recurring meeting a recurring structureCreate somewhere for conversations to landFinish every meeting with ownershipUse meetings to build culture, not just tick off tasks Key quote:"What is the least amount of frequency you can do the meeting for the same result? Remember, your time is your biggest asset." (Andy) Mentioned in this episode: Our previous episode on directors' meetings: SPOTIFY or Apple PodcastsAsana (project management) and Slack (free version)Book a FREE Practice Plan call If this episode got you rethinking your meeting calendar, screenshot it, tag us @wealthywellnessbusiness and tell us which meeting you're auditing first.

Drive down any main street and you'll pass three chiros, two massage clinics and a naturopath before the next set of lights. If you're wondering how on earth you stand out when everyone's offering the same thing, this one's for you. The answer isn't a bigger ad budget. It's already sitting inside your treatment room. Jacinta is fresh back from Bali (yes, she was thinking about our members on the massage table), and Andy brings 20 years of chiro wisdom. Together they unpack how to turn your client experience into your best free marketing tool. In this episode:Why your marketing doesn't stop when a client books. It's only getting started.What a viral Japanese cronut bakery and a Bali massage pick-up service can teach you about creating a "wow" momentHow to find your point of difference, even if you think there's nothing special about you (spoiler: there is)The five-second moment at the end of a treatment that makes clients remember you out of 50 othersWhy doing your "wow" thing only sometimes quietly breaks trust, and how to systemise it so your whole team delivers it every timeHow convenience itself can become your standout moment, from bring-your-baby head spas to free childcare at Open SpaceThe "golden adjustment": the moment in early care to plant the seed for referrals and five-star reviewsYour listener challenge: one small change you can test in the next 24 hours Key quotes:"It is the experience that you give someone that is your biggest free marketing tool."  - Jacinta"There is nobody like you. So it's all about mining that unique essence that you have."  - Andy Mentioned in this episode:Book a FREE Practice Plan call If you're struggling to map your client journey or find your special sauce, book a free Practice Plan Call and our team will help you find your standout moment.

If you open your P&L and your first instinct is "what can I cut?", this episode will change how you read those numbers. Andy opened up the real figures from last financial year to show you exactly where the money goes in a practice turning over $40 to $50K a week without her or Jacinta treating a single client. Grab a pen, because by the end you'll know where to invest more and where to pull back. In this episode:Discover the three biggest expenses in the WWB business, with real percentages from the P&LLearn why team makes up 61% of revenue, and why the Formula 1 pit crew analogy will change how you see wagesFind out how almost $40K a year spent on culture (snacks, outings, rewards, a new coffee machine) keeps exceptional people aroundSpot when a team member isn't worth investing in, and why acting quickly protects everyone elseHear why paying yourself first (even a few hundred dollars) is non-negotiable, and how Andy went from $70K a year to 19% of revenue in director's dividendsUnpack the "impact or income" story so many heart-led practitioners get stuck inLearn why $111K in marketing with an average ROAS of 15 feels like an easy decision, and why ads need a solid client journey before you put fuel in the carUse the six-question filter to decide whether an expense is really an investment Key quotes:"If you want happy customers, you must have happy team." (Jacinta)"If you don't care about money and KPIs in your business, your community's stuffed. Because you cannot service them." (Andy)"There is a cheap tax. Every cheap decision has a potential expensive outcome." (Andy) Mentioned in this episode:Our business partnership episodeDr Demartini's Financial Mastery workBook a FREE Practice Plan call If this episode got you rethinking your P&L and you want help working out where your money should really go, book a free Scale Session and we'll map out your next chapter together.

If you've been scrolling past someone else's record week wondering what they know that you don't... this one is for you. We just had our biggest week ever in our health practice and we're pulling the curtain all the way back, because nobody posts the four years of unglamorous decisions that come before the screenshot. There are three tangible things that made this happen, and every single one of them is available to you. In This EpisodeWhy your business averages out to your worst performer instead of lifting to your best (and what that means for who you're tolerating right now)The bamboo tree analogy that will completely change how you feel about the season you're inHow one extra sentence in a client conversation unlocked a wave of prepaid care plansWhy finding expanders is an actual growth strategy, not a woo woo one... plus how to curate your feed on purposeThe team goal that landed like a lead balloon four years ago and got a standing ovation this time roundHow to stop chasing a revenue number and start solving for capacity insteadWhy waiting for more information is costing you the exact feedback you're looking forThe reverse engineered numbers behind the week: ad spend, conversion, capacity, doneKey quotes"We have been doing the groundwork for long enough. We deserve this now." - Jacinta"Record breaking weeks are the harvest of years of consistent leadership, systems and internal decisions." - Andy Mentioned in this episode:Book a FREE Practice Plan callTo Be Magnetic + the work of Lacey Phillips | Expanders If this episode lit something up in you and you're ready to reverse engineer your own version of this, book a free Practice Plan call and let's map out your next chapter together.

 If your biggest business decisions are currently being made at 2am in the notes app on your phone, this one is for you. Andy and Jacinta are pulling back the curtain on the weekly CEO meeting they've protected for almost 10 years of business partnership, and sharing the hot take that the revenue, the KPIs and the metrics are the very last thing they look at. Because when you're not good, the business isn't good. This is the first thing they get every new Freedom Academy member to put in their calendar, and it's the one habit that changes everything. In this episode:Discover why the numbers come dead last in their CEO meeting, and what has to come first insteadSteal the full 7 part agenda they run every Thursday morning: wins, wiffles, nourishment, support, team, numbers, then actionsLearn the wiffle policy that stops complaining leaking through your entire team culture (and keeps team meetings from becoming a cesspool)Understand why "I don't have any wins this week" is BS, and how celebrating first changes the energy of the whole meetingHear the support check in that had Andy admitting she was holding on by a thread, and what shifted the moment she said it out loudFind out what to do if you're a solo practice owner with no business partner or manager to meet withBuild a culture where your team brings solutions, not just a pile of problemsMake sure every decision gets a name and a date instead of getting lost to the aether Key quotes:"Show me someone who spends more time complaining about a problem than solving it, and I'll show you someone who never moves anywhere in their business." - Jacinta"I don't care how busy you are. You're not busy enough to not do your CEO time if you have a business." - Andy Mentioned in this episode:Book a FREE Practice Plan call If this episode made you realise your CEO time has quietly slipped off the calendar, put it back this week. And if you want the structure and support Andy and Jacinta talk about, book a free Practice Plan Call and let's map out your next chapter together.

Everyone tells Andy and Jacinta they have the perfect business partnership. And they do adore each other... but perfect is not the word for year one. This episode takes you all the way back to the beginning: the ultimatum delivered over a pile of moving boxes, the half a million dollar gap in what they each thought the business was worth, and the quiet resentment that almost took root before they named it. Whether you're weighing up a partnership, leading a team, or navigating any relationship where money and emotion sit in the same room, the lessons here are universal. (And yes, they're wearing matching capes. Spotify viewers, you're welcome.) In this episode:Hear the exact moment Jacinta handed Andy an ultimatum while they were packing boxes for the new space, and what was really going on for Andy behind the scenesDiscover why Andy said yes to partnership when her lawyer, her husband and her whole family were telling her not toLearn how they closed a $500,000 gap in the business valuation without damaging the relationshipHear about the extra $20k Jacinta almost paid that she didn't owe, and the people pleasing pattern it exposedWhy "try before you buy" is non negotiable before you sign any shareholders agreement or profit share dealHow ambiguity around roles quietly breeds resentment, and the simple split that fixed it for themWhat happens when you go from peer to director overnight, and the conversation they wish they'd had with the teamThe non violent communication approach that let them navigate ego, ownership and identity without blowing the whole thing up Key quotes:"Ambiguity is a warning that resentment could be formed." - Jacinta"When something is hidden or not spoken about, it just grows. Calling it out is almost like a magic pill, it just neutralises things." - Andy Mentioned in this episode:Book a FREE Practice Plan call Whether it's a business partner, a director, or a team you're building around you, the hard part is rarely the strategy. It's the conversations nobody wants to have first. If you're sitting in a season where you can feel that something needs to shift, book a free Practice Plan Call and we'll help you map out what the next stage actually looks like for you.

There's rarely one giant thing keeping your practice stuck. It's ten tiny leaks you've stopped seeing because you're the one living inside it every day. In this episode Andy and Jacinta walk you through the exact audit they'd run if they had one day inside your clinic, from the song playing in reception to the number on your booking page, so you can put fresh eyes on your own business and find the small tweaks that quietly compound into big growth.Because business isn't rocket science. It's a formula. And once you know what to look for, you can run this audit on yourself. In this episode you'll learn:Why the fastest way to see your business clearly is to sit in your own reception and experience it like a client (Jacinta's Ariana Grande moment says it all)The first-impression rule that means you can do a thousand things right and still lose someone over one thing wrongHow to audit your culture in one question you ask every team member separately (and what different answers are really telling you)Why your front desk and booking page might be the most expensive leak in your whole funnel, and the $1,600 fix that's often worth itHow to map a client journey from first meet-cute to long-term care so patients never fall off simply because there's no planThe KPIs that actually drive profit and outcomes, and why "I have a feeling we need more new clients" is costing you moneyWhere to find hidden money in your P&L, from forgotten subscriptions to unoptimised team contractsThe founder's calendar test: show us where you spend your time and we'll show you the health of your businessWhy the fish rots from the head, and how Andy's own late-running shifts were quietly creating the team stress they were trying to solve Key quotes:"You can do a thousand things right after that one thing wrong, and you will forever be chasing your tail to rewrite that first impression." - Jacinta"Show me your calendar and I'll show you the health of your business. That's where you're spending your time, and that's where the fruits of your labour are going to come from." - Andy Mentioned in this episode:Book a FREE Practice Plan call If this episode had you itching to run away and audit your own practice, that's exactly the point. Start with one leak. And if you want us to help you find the gap that's actually holding your growth, book a free Practice Plan Call and we'll show you where the biggest opportunity is hiding.

When your practice starts to feel like it's draining more than it gives, the fix that springs to mind is almost always the same... "I need another income stream." A second location. A course. A passive product. Something to take the pressure off and finally buy back your time. But before you go and build a whole new thing, Andy and Jacinta want to gently point you back to something much closer to home. Because the real reason you're feeling stretched thin, resentful and quietly dreaming of an escape hatch usually isn't a missing income stream at all... it's the leaky boundaries bleeding your time, energy and revenue right now. In this episode, they unpack why saying yes to clients after hours is keeping you broke, not building your freedom, and exactly how to plug the leak so the practice you already have becomes the one that funds the life you want. In This Episode:Discover why the urge to chase another income stream is often a symptom of a leaky, under-boundaried practice, not proof you need a new oneLearn why saying yes to clients after hours comes from people pleasing and scarcity, not a smart revenue decisionHear Baby Andy's story of driving all over Perth doing home visits, and the blunt question from her mentor that changed everythingListen to Jacinta's "give an inch, they take a mile" client story and the come to Jesus moment that finally drew the lineUnderstand why you can't trust a people pleaser (including yourself) and how it's actually the sneakiest form of manipulationLearn how the scarcity trap has you bending into a pretzel to be profitable, and why that energy repels the abundance you're chasingUse the body check exercise to find your real boundary when you've been too loosey goosey to know what it even isGet the exact word for word script to communicate a boundary change to clients without the awkward face to face confrontationUnderstand why holding the line is the hardest part, and why it'll always be your favourite client who tests itWalk away with the top five takeaways for protecting your peace and your profit Key Quote: "You are literally robbing from the lifestyle that you are trying to create by having this leaky boundary." - Andy Mentioned in this episode:Book a FREE Practice Plan call If this episode showed you that the answer isn't another income stream, it's a stronger boundary around the practice you already have, book a free Practice Plan call and let's map out your next chapter together.