Learning to Learn: Asia Matters Global Business Summit with Ellie Norman (Formula 1), Fernando Machado (Activision Blizzard), Rajashree R. (Tata Consultancy Services), and Peter DeBenedictis (Microsoft)
13/12/2021
0:00
56:33
S4 E3: December 1, 2021: Margaret Molloy is joined by Ellie Norman (Director, Marketing & Communications, Formula 1), Fernando Machado (Chief Marketing Officer, Activision Blizzard), Peter DeBenedictis (CMO - Middle East & Africa, Microsoft), and Rajashree R. (Chief Marketing Officer, Tata Consultancy Services) for the CMO Panel at the Asia Matters Global Business Summit.
The conversation explores the constant pursuit of improvement, the role of partnerships in brand building, the significance of understanding customers and colleagues, how the pandemic fast-tracked existing trends, and why consumers place a premium on authentic, value-based brands.
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