Trust Cannot Be Outsourced

Whatever happened to the people we saw on Shark Tank? Kate Save pitched Be Fit Food to the Sharks in 2017 and walked away with an investment from Janine Ellis. She also walked away with something she hadn't planned for: customers. By Kate's account, 60,000 people hit her website in the four minutes she was on air, and within a month her team had gone from five people to 63. In this episode she tells me what that really cost — three warehouses, blown power, diesel trucks nobody was licensed to drive, and a website that kept crashing for six weeks. We talk about why the constraint that nearly broke the business was the one she hadn't priced in when she chose her investor, how to name your non-strengths honestly, and why building a brains trust before you need one is the cheapest insurance a founder can buy. Nearly a decade on, Kate is running a national business. She thought the consulting was the business and the product was the side hustle. It turned out to be the other way around. Read the full write-up: https://www.naomisimson.com/podcast/kate-save-be-fit-food-shark-tank Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more hereSee omnystudio.com/listener for privacy information.

Most mental health technology is built for the person struggling. Shane Muller built SafeWatch for the person standing next to them. He brought me three questions about trust, purpose and leadership — and they got steadily harder. More informationResources: https://www.beyondblue.org.au/https://www.safewatch.care/ Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more hereSee omnystudio.com/listener for privacy information.

Gilava Pour started her business because she kept losing her lunch. Six years on she's in Coles, planning a factory in Ballarat, and asking how you know when you're ready. Plus the move most founders never make with a retail buyer. More information Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more hereSee omnystudio.com/listener for privacy information.

Chris Loverseed makes dog gear by hand in Melbourne. He asked me whether peoplegenuinely pay more for Australian made — and at what price they stop caring. Myanswer: the sticker won't save you. The story might. For more detail :www.naomisimson.com/podcast/made-in-australia-is-a-story-not-a-sticker-how-small-makers-compete-without-a-budget Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more hereSee omnystudio.com/listener for privacy information.

Go slow and steady, or raise money and turbocharge it? Lisa Taylor of Wicks Intimates asked me the question I get more than any other. My answer surprised her — before you look at your cap table, look at your cash flow. for more information www.naomisimson.com/podcast/how-to-fund-business-growth-three-options-before-you-raise-capital Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more hereSee omnystudio.com/listener for privacy information.

Mark Wege calls Orbital a 40-year-old startup. Founded by Ralph Sarich, now building drone engines in Perth and selling almost entirely offshore. His advice for anyone with a big idea: build for the global market from day one, because you cannot bolt it on later. For more information www.naomisimson.com/podcast/build-for-the-world-from-day-one Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more.”    See omnystudio.com/listener for privacy information.

  Thanks to Odoo for supporting this season of Handpicked. Odoo brings everything you need to run your business together in one easy-to-use, fully integrated platform, so you can spend less time juggling different tools and more time focusing on your business. Find out more.”      See omnystudio.com/listener for privacy information.

When you're creating an entirely new category, you can't just sell—you have to educate. Kate Abrahams, founder of TrafficAI (a platform that predicts reputational risk events using workforce behavioral data), sits down with Naomi Simson to discuss the exhausting gap between building groundbreaking technology and getting customers to understand why they need it. Drawing on her experience launching RedBalloon when "experience gifting" wasn't a thing, Naomi shares battle-tested strategies for market development: how to look bigger than you are, turn customers into your sales force through case studies, and build authority when nobody knows your category exists. Kate and Naomi explore keeping tech teams energized during years of customer education, what investors actually need to hear about new categories, and how to cut through the AI hype to demonstrate real value. If you're building something genuinely new and struggling to reach customers who don't yet know they need you, this conversation offers practical frameworks for building customer reach and turning an interesting idea into a must-have solution. https://www.naomisimson.com/podcast/a-founders-guide-to-building-customer-reach Thank you to Deel.com for supporting Australian business owners through it's sponsorship of Handpicked Season 6 for more information about Anytime Pay click hereSee omnystudio.com/listener for privacy information.

What's slowing your business down could become your biggest competitive advantage. James Yang, founder of Kaizen Solutions (a productivity suite for remote teams), asks Naomi Simson the hard questions every Australian startup founder faces: why do our businesses fizzle while American companies scale globally? How do you shift from selling to individuals to landing corporate clients? When do you stop competing and start acquiring? Naomi delivers game-changing insights drawn from 20+ years scaling RedBalloon: stop buying customers one by one and build distribution partnerships instead, transition from throwing people at problems to building platforms that scale, and most powerfully—identify your biggest constraint and weaponize it. She shares how 1-800-GOT-JUNK cornered the market by pre-buying their truck supplier's entire production, preventing competitors from copying them, and how RedBalloon locked up Australia's best experiences before a billion-euro competitor could enter the market. If you're struggling to scale, burning cash on customer acquisition, or wondering whether to compete or consolidate your market, this conversation offers brutally practical frameworks for turning limitations into competitive moats. https://www.naomisimson.com/podcast/stop-fixing-your-constraints Thank you to Deel.com for supporting Australian business owners through it's sponsorship of Handpicked Season 6 for more information about Anytime Pay click hereSee omnystudio.com/listener for privacy information.

Strategy is easy. Execution is where most businesses fail. In this episode, Naomi Simson sits down with Mat Wilk, founder of Ballast Point Construction and creator of the Inner West Tech & Startup community, to tackle the challenges every entrepreneur faces: how to move from planning to doing, how to build partnerships that actually work, and whether being a polymath helps or hurts your business growth. Mat shares his belief that businesses spend too much time perfecting strategy when they should be building their execution muscle and creating feedback loops. Naomi counters with practical frameworks including the one-page strategic plan, how to work backwards from big goals to daily actions, and why focusing on one hard thing makes everything else easier.  If you're juggling multiple projects, struggling to get others committed to your vision, or wondering whether your diverse interests are diluting your personal brand, this conversation offers honest, actionable advice for finding focus and getting things done. https://www.naomisimson.com/podcast/why-great-ideas-are-worthless-without-this-one-skill Thank you to Deel.com for supporting Australian business owners through it's sponsorship of Handpicked Season 6 for more information about Anytime Pay click hereSee omnystudio.com/listener for privacy information.