Stop Trying to Fix the Thing That's Working | Ep 978

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      A strong personal brand is one of the most valuable assets in an AI-driven world. Today, Alex breaks down the three stages every personal brand goes through, from earning the right to be heard to staying relevant long after the brand is built. He also offers real-life examples of branding mistakes and high-stakes moments that big brands use to stay relevant. In this episode 00:00 Stage 1: Do epic work 02:31 Stage 2: Build strong associations 04:59 Bud Light, Coke, and Apple’s ad mistakes 10:43 Stage 3: Defend the belt More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash.  In this episode 00:00 The disconnect between reach and revenue 02:00 Testing top-of-funnel vs. revenue-generating content 06:18 Why algorithm signals are misleading 07:19 How to create “vertical value” content More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Watch More Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured  Learn How to Scale Your Business: https://www.acquisition.com/  Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi    Additional Free Books and Video Courses: https://www.acquisition.com/training   DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      The rules haven't changed. Superior technology still beats inferior technology, every single time, from the Stone Age to right now. In this episode, Alex explains what AI means for business owners, why the last thing people will ever get paid to do is take risks, and how to position a business on the right side of the biggest economic shift in human history. In this episode 00:00 Humans with superior tools always win 04:06 Barbell strategy for the future 08:10 The phase shift analogy 10:20 Next steps: how to automate daily tasks More Value: Book Your Spot At The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     Explore ACQ Vantage: https://www.skool.com/acq/about  Download Your Free Personalized $100m Scaling Roadmap In Under 30 Seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Negotiation feels like guesswork when parties walk into a deal without leverage, structure, or language. In this episode, Alex Hormozi breaks down field-tested tactics he’s used across employees, vendors, and multimillion-dollar deals to systematically shift outcomes in his favor. This isn’t theory. It’s how real deals get done. In this episode 00:00 Introduction to negotiation tactics 01:10 Leveraging BATNA (best alternative to a negotiated agreement)  06:29 Anchoring: how the first number controls the deal 09:38 Negotiating with terms instead of price More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity. In this episode 00:00 How to handle an employee caught stealing 03:19 The Ozark story that describes employee theft perfectly 06:00 Why reputation is an asset worth protecting 08:26 The long-term reward of ethical decisions More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight. In this episode 00:00 Why trust feels vague and its true definition 01:11 Four types of trust and their determinants 03:51 When to trust someone and why trust matters 06:05 How to become trustworthy More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube      Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit. In this episode 00:00 The belief that a business isn’t scalable 02:45 Giving solutions time to work 04:29 Expectations vs a realistic timeline 06:51 Why all businesses are scalable 09:05 Sticking with one business opportunity More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas      Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle   Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   Free Books and Video Courses: https://www.acquisition.com/training DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment. In this episode 00:00 The 3 contexts where negotiation skills apply 00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs) 03:46 Tactic #2: Reciprocity and culture 08:00 Tactic #3: Framing offers as investments More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale. In this episode 00:00 The creator risk continuum 03:22 Why “B2 Prosumer” money advice needs credentials 05:22 B2B creator advantage: proof and credibility 07:42 How to provide proof at scale 11:43 Demonstrate and document delivery to build proof More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough. In this episode 00:00 Four wealth paths explained 01:44 Path #1: Bootstrapping a business with your own money 06:25 Path #2: Raising capital and using other people's money 11:31 Path #3: Investing in other people's businesses 16:48 Path #4: Fund management and maximum leverage 21:02 How to attract capital by finding exceptional deals More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.