Growthcast Episode #3: Conversion Rate Optimization

Planning on launching more marketing experiments this year? Hale Schneider got THE tip for planning your experiments - How to start a community, told by one of the biggest communities from growth-heads - Biggest mistakes companies make when starting with experimentation - Best way to manage your experiments at one place

In this episode, Sean Ellis talks about what led him to coin the term "Growth Hacking" and how it has changed since it's early days.

Topics we talked about: - Main reasons for churn - Why you need to start to think about churn and retention from day 1 - Why LTV is more important than the number of leads - Why driving more SQL is not enough

💡  "If the people inside your company don't get what the CRO department does, it is on you to help them do so." 💡  That is one of many lessons Ana Santos - UX Mentor and former Google Mobile UX Lead-  shared in the latest episode.