Nothing Works: Why Marketing Needs To Be Customized

Jason and Mark discuss the importance of a custom marketing strategy in this episode of Grow Up. Learn why it's a bad idea to listen to outside noise about what strategies or tactics are “dead” or to follow hot trends blindly. 

In this episode, Jason and Mark talk about Databox with ONEFIRE analytics expert Adam Bockler. Adam explains the benefits of Databox, what similar tools can do for your business, and how ONEFIRE uses data to show client success.

What can your business learn from Facebook’s rebrand? In this episode, Jason and Mark discuss Facebook, the recent rebrand, and lessons that any business can learn and apply in their own rebranding efforts

In this episode, Jason and Mark break down Google’s latest algorithm change: BERT. What does BERT mean for your business and your approach to marketing for search and SEO? Find out on Grow Up.

We're back with a new episode next week, but this week we're back in our archives to an episode from last season when Jason & Mark talked about the reason your business should care about reaching a Gen Z audience.Generation Z is made up of over 65 million people in the United States and by 2020, they will account for 40% of all U.S. consumers.  This is a cohort of young people that can't be ignored by your business. With the media's focus on Millennials over the past 10 years, many businesses are still largely talking about that group and not thinking about the next group that's coming through High School and College right now.Join Jason & Mark as they do a deep dive into a cohort with over $44 billion in spending power.Show Links:Grow-Up Podcast Feedback

We're heading back to the Grow Up archives for today's episode which aired last season.While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch.Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on the opportunity.  Technology has made the barrier to entry for online businesses lower than ever.Show Links:We Are NationsManheadShopify

We're digging back into the Grow Up archives to resurface this important interview with Michelle Mekky about Public Relations & Influencer marketing.Influencer Marketing. How can you get started using this modern method for marketing your business? Jason and Mark are joined by Michelle Mekky from Mekky Media to talk through influencer relations and how specific brands are using this form of marketing to grow better. Learn practical advice for how you can leverage influencers as part of your marketing strategy.Show Links:Michelle Mekky LinkedIn - https://www.linkedin.com/in/michellemekky/ Mekky Media Relations - http://www.mekkymedia.com/Mekky Facebook - https://www.facebook.com/mekkymediaONEFIRE - https://onefire.com 

In this episode of Grow Up, Jason and Mark share some easy to use free tools that businesses can deploy today to remove friction from the customer experience. Learn how you can take advantage of quick-win opportunities for your business.

Drawing on real life examples, Jason and Mark discuss keeping your business goals top-of-mind when you approach a website project. In this episode, Jason and Mark explain why Growth Driven Design is the key to an effective website project.

Jason and Mark talk with Zach Benson about how his company, Assistagram, helps individuals and businesses increase influence on Instagram. In this episode, learn how you can start driving business results on Instagram today. Show Links:Assistagram.us