Jessica Sepel | Founder of JSHealth Vitamins

In episode 131 of the Glow Journal podcast, host Gemma Dimond talks to the CEO of Rationale, Shamini Rajarethnam.Despite Rationale having been founded in 1992, Shamini and I agreed that it does still feel like an insider’s brand to an extent. Those of you have heard of Rationale likely first heard of it in 2011 and beyond, which is not a coincidence as this is when Shamini was brought on as the brand’s Marketing & Digital Coordinator. By September 2014, Shamini was Rationale’s General Manager, and by 2017 she was CEO. I’d met Shamini before and I just think she’s amazing, but I took SO much from this conversation- there’s obviously some gold in here given she’s a young female CEO so you can imagine the unique obstacles that alone has presented, but also on that really fine balance between keeping a 32 year old brand true to its DNA but also ensuring it feels current and modern. In this conversation, Shamini shares her thoughts on the intersection between AI and wellbeing, the question she asks in every job interview, and why she’s still not entirely sure she understands the plot of Pretty Woman. Read more at glowjournal.comFollow Rationale on Instagram @rationale.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 130 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Fig Femme, Lindy Klim.I don’t really think Lindy Klim needs an introduction, however I can say fairly confidently that this interview does show a side to Lindy that I’m not so sure the general public will have seen before, despite her having spent over 25 years in the public eye. Lindy has founded not one but two beauty brands (Milk & Co with her ex husband Michael back in 2008, and Fig Femme in 2020), but her own relationship with beauty has taken a significant amount of work. Lindy was the only Asian girl at her school in Tasmania, an experience she talks about in this conversation, and she started modelling in her late teens which led to a really, really complicated relationship with her body- a relationship she tells me she was only really able to heal once she had children. Lindy’s founder story is a particularly interesting one because her brand was deemed so controversial by the press pretty much immediately upon its launch. Fig Femme is intimate care brand, and it launched with a vulva mask (think of a sheet mask you’d put on your face, but for your vulva) which led to a lot of negative press. The tide has well and truly turned since, but it was SO interesting to hear from Lindy on the mental toll it takes when you spend years and years developing a brand with the goal of removing a stigma, only to have it more or less dragged over the coals within minutes of taking it live.In this conversation, Lindy shares why she thinks Australia has been pretty far behind the rest of the world when it comes to intimate care, how she pitched a vulva mask to a boardroom full of men in suits, and details on the five year distribution deal the brand has just signed in the Middle East.Read more at glowjournal.comFollow Fig Femme on Instagram @figfemme.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 129 of the Glow Journal podcast, host Gemma Dimond talks to the founder of JSHealth Vitamins, Jessica Sepel.Top level- at age 27 or 28, Jess Sepel and her now-husband Dean bootstrapped JSHealth Vitamins, which they launched in 2018, and it is now worth a reported $600 million, is available in 1800 retail stores in Australia, over 1000 in the UK, and has experienced 300% year-on-year growth in US. If that’s not interesting to you, I’m not sure what will be.More interesting than that, however, is Jess’ story from childhood to now- I was a bit floored by how open and vulnerable she was. Jess tells me that she always felt what she describes as a “weird, gravitational pull towards vitamins,” collecting them as a teenager like I might have collected Lip Smackers, and while her initial interest in wellness began as innocent, she soon fell into spiral of fad diets and an obsession with her own weight.Jess got herself healthy and well, and then started documenting her journey in the form of a blog. That blog had about 20,000 readers within a couple of weeks of going live, the blog became an e-book, then an 8 week program was launched and then, in 2018, Jess and Dean launched JSHealth Vitamins with absolutely no intention of making waves within the industry- as Jess explains, they just wanted to create a sense of community. In this conversation, Jess shares what she feels it is about her approach to wellness that is resonating with so many people that a bottle of JSHealth Vitamins now sells somewhere in the world every 10 seconds, how she was scammed before bringing a single product to market, and how she physically went about launching a vitamin brand into such a heavily saturated market.Read more at glowjournal.comFollow Jess on Instagram @jshealth.Follow JSHealth Vitamins @jshealthvitamins.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

When I first started planning season 1 of this podcast, that I thought would be a mini series, back in 2018, I wrote a list of dream guests- bucket list, beauty industry stalwarts whose brains I wanted to pick. Jo Malone was, of course, on that list, and on her most recent trip to Australia last month, we made it happen.Jo’s story is unlike any other, and while we all know her name, I don’t believe as many people know her story as well as they probably should. Jo grew up in South East London and following a very, very early introduction to the beauty industry, she discovered her sense of smell was a bit of a superpower. She built her own brand, opened her first store in 1994 and sold that brand to Estée Lauder in 1999 while staying on as Creative Director. In 2003, Jo was diagnosed with aggressive breast cancer, and although she beat it, she completely lost her superpower- her sense of smell. She chose to exit the brand in 2006 and, exactly one month into a five year non compete, her sense of smell returned. Following what she describes as probably the hardest five years of her life, she launched Jo Loves in 2011- her second global fragrance brand and one she describes as bringing the best parts of herself to the world. This was so, so special for me, I’m so grateful to have had this time to physically sit down with Jo- no one tells her story like she does and I hope you love hearing it as much as I did. In this conversation, Jo shares why she has her father’s work as an artist to thank for introducing the Jo Loves brand to a new generation, why we can thank a woman named Doris Hilderbaker for Jo’s love of beauty, and what happens both physically and mentally when you walk away from a brand with your name on it.  Hosted on Acast. See acast.com/privacy for more information.

In episode 127 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Viviology, James Vivian.When I connect with someone over a love of beauty, whether it’s on this podcast or away from it, the thread or the through line always comes back to a feeling. I think it’s that feeling that separates people who truly love this industry from the people who do view it as solely superficial, and it’s also the feeling that you get from James when you listen to or sit down with him.What drew James Vivian to beauty, initially, was how good a facial made him feel, and because he is so giving by his very nature, he wanted to be able to give that feeling to other people as well. He spent years studying beauty and the science of skin, he founded his own mobile facial business some 14 years ago, he later opened the first James Vivian skin clinic which is now one of the most popular clinics in the country, and in 2022 he launched his own skincare brand, Viviology. James is so, so passionate about ensuring people feel welcomed into the beauty space and feel like they belong, and I am so glad I had the opportunity to facilitate this conversation because I know the barrier to entry can sometimes feel really high, even as a consumer, but this conversation with James was a really beautiful reminder of what it’s all about and why we all love beauty in the first place- it’s about feeling good and helping others to feel the same. In this conversation, James shares how he’s working to ensure everyone feels at home in his skin clinic, how he launched his own skincare brand with one of the country’s biggest beauty retailers, and how he went from an Australian Idol finalist to one of Australia’s most in demand dermal therapists.Read more at glowjournal.comFollow Viviology on Instagram @viviologyskin.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 126 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Yours Only, Ashli Templer.We obviously talk a lot on this podcast about identifying a gap for a product and developing out of a really genuine need, and I think the Yours Only story is probably one of the best examples of that that we’ve covered across all 6 seasons.Ash grew up, in her words, “not being able to eat any cake at birthday parties.” She’s always had many, many food allergies, and things were only heightened in her 20s when she was diagnosed with both Hashimoto’s and a salicylate intolerance. It was following prolonged exposure to mould that Ash’s health was at its worst, and for an extended period there were only 7 foods she could consume. After having to overhaul every single element of her daily routine, she realised that there were only very few skin and haircare brands that she could use- and none that she particularly wanted to use.Ash launched Yours Only in 2020, a skin and haircare line for dramatic skin, and has cultivated one of the most incredible communities I’ve ever seen online. Ash started her founder journey with a wish to change lives and, as you’ll hear here, I really believe that’s exactly what she’s done.In this conversation, Ashli shares how she rebuilt after losing her entire inventory in an arson attack, why she uses her customers as models, and the serendipitous story behind how she found her manufacturer.Read more at glowjournal.comFollow Yours Only on Instagram @yoursonlyStay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 125 of the Glow Journal podcast, host Gemma Dimond talks to the founder of IKKARI, Adrian Norris.I have thought Adrian Norris to be one of the most interesting brand founders in the country for many, many years now, since he co founded fashion house Aje in 2008, and I have loved watching him enter the beauty space upon founding skincare and wellness brand IKKARI last year.There’s so much about this brand and Adrian’s story that I love but one thing in particular that I found so interesting, and I think you will too, is Adrian’s passion for retail. It’s been a while since I’ve had a founder on who can talk to the retail experience the way that Adrian can, given that Aje and Aje Athletica currently have 48 standalone stores. One of the reasons Adrian is so passionate about the experience of bricks and mortar retail is because he is so, so customer focused, which is something he talked a lot about in this conversation. The other reason that touchpoint is important, and a factor that just blew my mind when I first heard about the brand ahead of its launch last year, was that IKKARI launched with 72 SKUs. That’s 72 individual products and 5 plus years of development, which I find so interesting at a time when we’re seeing so many brands launch with a singular hero. In this conversation, Adrian shares how his first ever business plan was written up out of boredom, whether Aje and IKKARI have any mystery investors, and, of course, exactly WHY he chose to launch a brand with 72 SKUs. Read more at glowjournal.comFollow IKKARI on Instagram @ikkari.australia.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 124 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Hairification, Jordan Mylius.You’ve heard of Hairification- from a distribution standpoint, they’re the fastest growing haircare brand in Australia having launched into 840 Coles stores in 2023 (that’s 840 retail locations from day one) and, as of last month, hitting the shelves of all 470 Priceline stores. Quick maths- Hairification is available in over 1300 retail locations in less than a year post launch. Jordan has entered the beauty founder space with a really interesting skill set and perspective. He bought a tanning and beauty salon when he was 21, more or less on a whim, and fell in love with the transformative power of beauty. From there he’s spent about 15 years in the beauty industry, having been poached by Tuscan Tan for his sales skills and spending over 7 years helping to grow Bondi Sands into the best selling fake tan brand in the world. I’m always fascinated by how a beauty brand tackles new customer conversion in such a saturated market, and I find that education piece particularly interesting when a brand launches into grocery, a space where most shoppers are purchasing habitually. Jordan’s approach to customer conversion is clearly working- despite that already eye watering number of retail locations here in Australia, this year will see the brand’s expansion into the global retail market. In this conversation, Jordan shares how he identified a gap in the market and saw an opportunity, why his focus was accessibility as opposed to the luxury beauty sector, and his advice on hiring and why you often do have to start slow and scrappy. Read more at glowjournal.comFollow Hairification on Instagram @hairification_haircare.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 123 of the Glow Journal podcast, host Gemma Dimond talks to the founder of Maison Crivelli, Thibaud Crivelli.I’ve made no secret of the fact that fragrance is probably my favourite category to talk about, particularly from a storytelling perspective. Thibaud talks about fragrance in a way that is unlike anything I’ve ever heard before and that is, again, why I’m so fascinated by this category. I love asking people how they either construct a fragrance or brief it into their perfumer, and this particular answer went so far beyond anything I could’ve imagined in that Thibaud actually doesn’t just focus on the scent- his role feels almost more like a director putting an entire scene together. We also had a really interesting chat about how nuanced the wider conversation around raw materials needs to be, which I think is actually true of the need for nuance when we talk about sustainability in general, not just in perfumery. Early on Thibaud told me that since childhood he’s wanted to create a cosmetic brand, and the longer we spoke for the less surprising it was to me that he’d had such clear vision from so early in his life- when you listen to him it becomes very clear that he is a founder who is in this industry because of a deep, deep love of it, which is always my favourite kind of guest.  In this conversation, Thibaud shares why there’s no room for ego in perfumery, how you can tell if a product will be popular within about two days of its launch, and the one emotion that every Maison Crivelli fragrance is linked to- the feeling of surprise. Read more at glowjournal.comFollow Maison Crivelli on Instagram @maisoncrivelli.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.

In episode 122 of the Glow Journal podcast, host Gemma Dimond talks to the founders of Sunset Daze, Alessia and Marco Angele.What I love about talking to founders at this stage in their brand’s development (for context, Sunset Daze launched their first product, Liquid Rays, in December of 2022) is that all the really tactile bits that come with a launch are still so fresh in their minds- they’re not looking back on their launch through a wistful lens, there’s no revisionist history, the advice they can share feels as current as it is practical. The whole ethos of Sunset Daze is “Feel Good Beauty,” and I felt that tenfold in our chat. These are two founders who are doing this for the love of it, and they’re coming at it from a really interesting spot too (which we spoke about) in that they loved the jobs they were in pre launch, so they weren’t starting something of their own so they could escape where they were at, so rather than the process having this sense of urgency, they could actually take their time with it. In this conversation, Alessia and Marco share their take on staying at your job while building a brand on the side, their thoughts on self funding vs bringing on investors, and the risks of launching with a singular product rather than a full suite. Read more at glowjournal.comFollow Sunset Daze on Instagram @_sunset_daze_.Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal, or get in touch at [email protected] Hosted on Acast. See acast.com/privacy for more information.