545. Optimize Your Thinking with Matt Church

In the "wisdom economy," ideas aren't the bottleneck. Engagement is. In Get Yourself Optimized, I sit down with Matt Church (Sydney-based leadership thinker, creator of the Pink Sheet Process, author of Rise Up: An Evolution in Leadership) to unpack a practical framework for turning messy thinking into clear, high-impact communication. A few highlights: "Someone's attention is the currency, not my ideas." Why the best leaders charge for experiences, not ideas How one Pink Sheet can become a book, short video, or social post—without starting from scratch If you lead teams, sell expertise, or build a personal brand, this episode is a direct hit. Listen to Episode 545 and then do one thing: try a Pink Sheet today. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/545.

The sources of your biggest pain are also your greatest teachers. In this episode of Get Yourself Optimized, I sat down with Matt Diggity, a well-known SEO entrepreneur who's now on a profound journey of inner exploration. We dive deep into why anxiety creeps up so gradually that you don't recognize it, how IFS therapy rewrites the emotional impact of past trauma, and the power of resonant breathing to release tension in real-time. Matt also shares an extraordinary experience where he and a friend shared the same psychedelic vision, and why going more analog matters in an increasingly digital world. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/544.

The "success lie" nearly destroyed this award-winning entrepreneur's life—until a blackout on an airplane forced her to face the truth. Janelle Bruland had it all: a thriving multi-state business, three daughters, and the appearance of having life "figured out." But when she lost time during a flight and underwent a brain scan, doctors discovered classic PTSD symptoms—her amygdala was "lit up like New York Times Square." What she learned changed everything about how she leads, lives, and defines success. In our latest episode, Janelle reveals why society's definition of success keeps us overwhelmed and exhausted, and how unresolved trauma shows up as invisible barriers to authentic leadership. She shares the framework she created to move from overwhelmed to inner peace, and explains why accepting the present moment "as if you had chosen it" is transformative. One of the most powerful moments comes when she describes the divine message at a funeral that led her to spend her precious final years with her father, traveling together and creating memories that became priceless when he suddenly passed away from cancer. This is one of the most vulnerable, powerful conversations about the intersection of success, trauma, and spiritual awakening. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/543.

Most people don't realize they enter trance states multiple times every day. Ever drive home and can't remember the journey? Get so absorbed in work that you don't hear someone calling your name? That's your subconscious mind taking over—and it's the same state hypnotherapists use to create lasting change. In this Get Yourself Optimized episode, my wife, Orion Talmay, reveals how she helps clients access their subconscious to heal beliefs formed decades ago. These aren't beliefs you can just "think" your way out of—they're patterns wired into your neural connections through repeated experiences. Orion explains:  → How metaphors and symbols speak directly to your subconscious  → Why healing one root memory creates a ripple effect across your entire life  → The difference between stage hypnosis and therapeutic hypnosis  → What makes someone ready for transformational change She also shares her three top tips for living a stellar life: practicing gratitude to shift your state, grounding in nature to balance your energy, and cleaning house in your relationships. If you're ready to understand why some patterns persist despite your best conscious efforts, this conversation will illuminate the path forward. The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/542.

What if your biggest failure was actually a trampoline? In this episode of Get Yourself Optimized, I sat down with Sagi Shrieber—UI/UX designer turned 7-figure entrepreneur—who went from being two weeks away from not being able to feed his family to building multiple successful businesses. Sagi shares how he:  ✓ Hired a coach with money he didn't have (and turned his business around in 2 weeks)  ✓ Wrote himself a check that manifested exactly 6 months later  ✓ Created his "9-12 Club" morning routine that led to his first 7-figure year  ✓ Used the 75 Hard challenge to build unshakeable mental toughness If you're facing challenges in your business or feeling stuck, this episode will shift your entire perspective on adversity. 🎧  The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/541.  

Sometimes the worst disruptions lead to the best innovations. When COVID hit, Chas Gessner had built a thriving concierge medical clinic doing in-home hormone optimization across Southern California. Overnight, everything changed. Instead of folding, he pivoted to a completely virtual telemedicine model—and scaled his impact beyond what he ever thought possible. But here's what I love about Chas's story: His business didn't start from ambition. It started from necessity. After 7-8 years in the NFL dealing with head trauma and physical wear-and-tear, Chas was experiencing hormone dysfunction in his late 20s—issues most men don't face until their 40s. Traditional healthcare offered band-aids. He wanted root causes. So he reconnected with a naturopathic doctor from Brown, "popped the hood" on his labs, and discovered a lot was awry. That personal quest became Vitality RX, now helping thousands of men reclaim their energy, focus, and vitality. In Get Yourself Optimized, Chas shares:  ✅ Why the "normal" testosterone range is meaningless  ✅ The difference between TRT and natural hormone optimization  ✅ His complete sleep, supplement, and stress management protocol  ✅ How to test and track what actually matters If you've been feeling like you're just "getting older," this episode is required listening. Because what you're experiencing has a name—and a solution.🎧 Listen now! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/540.

Are you using AI as a yes-man or as an interface to infinite intelligence? In my latest solo episode of Get Yourself Optimized, I reveal why most people are getting mediocre results from ChatGPT, Claude, and other AI platforms—and how to transform your AI sessions into channels for genuine intuitive insights. Here's what's costing you breakthrough ideas:  ❌ Treating AI as a conversation partner instead of a tool  ❌ Skipping the "before unit"—the critical priming phase  ❌ Accepting surface-level outputs without discernment  ❌ Ignoring your intuition when selecting platforms and modes The game-changer? A three-phase framework (before, during, after) that combines intentional setup, optimized prompting, and sacred discernment. I share my exact process for:  ✅ Raising your vibration before prompting  ✅ Using prompt optimizers to create "super prompts" in 30 seconds  ✅ Applying the three-part truth test to distinguish divine guidance from ego-feeding  ✅ Asking "What are my blind spots?" to uncover hidden insights MIT research shows ChatGPT users are losing critical thinking skills. But when used correctly, AI can serve as a powerful interface to higher guidance—just like intuition. 🎧 Listen now and discover how to prompt for insights, not just information. What's your experience? Are you getting breakthrough insights or just confirmation bias from AI? The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/539.

Most people think manifestation comes AFTER desire. But what if you already have everything you want—just in a different realm? In this episode of Get Yourself Optimized, my wife, Orion Talmay, and I discuss the Kabbalistic principle: The desire wouldn't exist in you if you hadn't already received its fulfillment in the upper worlds. You've already achieved it. Now it's just manifesting here. Orion is a hypnotherapist and transformational coach who helped a mega-successful executive cure her social anxiety in one session (and accidentally cured her insomnia too). In this episode, she reveals: ✅ The body-sway technique to access your intuition on demand  ✅ Why "being" trumps "doing" for real transformation  ✅ How she manifested her son despite doctors giving her only a 5% chance  ✅ The secret to making difficult people miraculously change (or disappear from your life)  ✅ Why what's "hidden from the eye" retains more blessing If you're a leader who knows there's more available to you but can't quite access it, this episode is your roadmap. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/538.

PayPal. A Fortune 500 company. 13 years. 8 different CMOs. One brand strategist. How does a 25-person firm retain a client like that? Sasha Strauss says it comes down to one thing: treating every single touchpoint as a brand experience. From the way his team answers emails to how they structure invoices, everything is intentional. Even for billion-dollar clients, they include language like "we're honored to do this work" and "if you need a payment plan, we can work with you." In this Get Yourself Optimized episode, Sasha breaks down:  → Why brand strategy is NOT advertising or marketing (and what it actually is)  → How to leverage heritage assets that competitors can't replicate  → The "teach, don't sell" approach that converts the toughest audiences  → Why he teaches at three universities despite running a thriving agency This episode is packed with actionable strategies you can implement immediately. Tune in! 🎧 The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/537.

Worried AI will replace your job? Alexander Zheltov thinks it's our chance to become more human. As founder of Flylane, he's helped 10,000+ students across 35 countries through personalized learning. But his story began with one question at age 10: "Can I study at that UK boarding school?" Everyone said it would cost a million dollars. He proved them wrong—and changed his future in 60 seconds. On Get Yourself Optimized, Alex shares: 💡 Why movements matter more than job titles 💡 How to shift from spectator to co-creator 💡 Why kids need intuition more than code 💡 The power of being a generalist in an AI world This isn't just about tech—it's about purpose, parenting, and what comes after work. The real question: Will you lead a movement? The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/536.