Scale Your STR Business Right: The 7 Strata Method

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when an STR operator runs 400 listings, generates $20 million in revenue, but makes almost zero profit?In this episode of Get Paid For Your Pad, Eric Moeller (CEO of Freewyld and Freewyld Foundry) reveals why most STR operators are driving blind, chasing every opportunity, and working harder without moving forward. Eric breaks down the 7 Strata framework from Verne Harnish's "Scaling Up," the exact strategic planning system that transformed Freewyld's business and helped define their audacious $1.2 billion revenue under management goal.Whether you manage 2 listings or 200, this episode gives you a clear roadmap to stop reacting and start building with intention. Eric walks through the seven critical questions every operator must answer to create focus, eliminate shiny object syndrome, and turn hustle into sustainable profit. This is the strategic foundation that separates operators who scale profitably from those who simply get busier.You will discover:Why most STR operators can't answer basic questions about their business identityThe real story of a 400-listing operator doing $20M in revenue with zero profitHow serving everyone means serving no one (and killing your profitability)Why the 7 Strata framework forces long-term thinking before tactical executionWhat Elon Musk's approach to solving major problems teaches STR buildersHow to define core values that actually shape hiring, operations, and guest experienceWhy your brand promise should solve your ideal client's biggest objectionHow one operator guarantees five-star reviews or charges zero commissionThe exact process to identify your ideal guest avatar and stop wasting marketing dollarsWhy interviewing property owners (instead of accepting anyone) protects profitHow Freewyld Foundry defines its ideal client: $1M+ revenue, 4.7+ reviews, top 1% operatorsWhat a BHAG (Big Hairy Audacious Goal) is and why it creates unstoppable momentumHow Freewyld's $1.2 billion ten-year goal guides every decision the team makesWhy "every listing, every day" separates real revenue management from set-it-and-forget-it toolsHow to calculate profit per listing and why it reveals which properties to cut immediatelyWhy revenue growth means nothing if you're not driving profitThe difference between planning and execution (and why most operators never execute)How to narrow your annual focus down to five strategic actions that actually matterEric also shares how Freewyld used 7 Strata to make a difficult decision at VRMA 2025, why saying no to 99% of a room led to better alignment, and how you can use ChatGPT to implement this framework in your own business starting today.💡 Topics Covered:Strategic planning for STR operators7 Strata framework and BHAG methodologyCore values, brand promise, and ideal client definitionShiny object syndrome and focus managementProfit per listing vs revenue per listingWhy most operators leave 20-30% revenue on the tablePortfolio optimization and property selection criteriaLong-term goal setting and working backwardsCompetitive differentiation in STR marketsScaling with intention vs scaling with chaos🔗 Relevant Links: Learn more about Freewyld Foundry → https://www.freewyldfoundry.com Follow Eric Moeller → https://www.linkedin.com/in/ericdmoeller Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: short term rentals, vacation rentals, strategic planning, 7 Strata, scaling up, STR profitability, revenue management, BHAG, business strategy, core values, brand promise, ideal client, profit optimization, Airbnb business, property management, STR growth, portfolio strategy, Freewyld, Freewyld Foundry, Eric Moeller, STR operators, vacation rental business, focus strategy, shiny object syndrome, sustainable growth, STR scaling Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when a single bad review can cost you $5,000 in lost revenue and potentially get your entire Airbnb listing suspended or permanently removed from the platform?In this episode of Get Paid For Your Pad, Jasper Ribbers breaks down one of the most expensive risks facing STR operators in 2026: Airbnb listing suspensions. With Airbnb removing over 100,000 listings in recent months and aggressively tightening quality standards, even experienced operators with strong portfolios are now facing warnings, temporary suspensions, and permanent removals triggered by guest complaints and low review scores.Jasper explains why Airbnb's strategy has shifted from quantity to quality, how the suspension process actually works, and most importantly, the exact prevention systems that elite operators use to maintain 4.9+ ratings across 100+ listings. Whether you manage 5 properties or 50, this episode gives you a clear playbook for protecting your listings, recovering from bad reviews, and diversifying revenue channels so that platform risk doesn't destroy your business.You will discover:Why Airbnb is removing listings and prioritizing guest experience over inventory growthHow the three-stage suspension process works (warning, temporary suspension, permanent removal)Why maintaining high ratings at scale is possible (and how top operators do it consistently)The cleaner communication system that prevents issues before guests arriveHow to respond to service failures in ways that turn angry guests into five-star reviewsWhy many guests don't understand Airbnb's rating system and accidentally leave damaging reviewsHow to request official review removal through Airbnb (and when it actually works)The strategy for contacting guests directly after the 14-day window to get reviews removedHow to push bad reviews off your listing's front page using relevant, long-form feedbackWhy refunds cost far less than suspensions (and when to offer them proactively)How diversifying to Booking.com and direct bookings protects your revenue when Airbnb failsJasper also shares why "Unreasonable Hospitality" should be required reading for every STR team, how to train cleaners to catch broken amenities before guests do, and why taking ego out of difficult guest situations is the single most important mindset shift for protecting your business. He explains how professional review responses speak to future guests (not past ones), why Booking.com is becoming a viable Airbnb replacement in many markets, and how prevention through systems always beats mitigation.💡 Topics Covered:Airbnb listing suspensions, warnings, and removalsGuest experience standards and review score impactPrevention systems for maintaining 4.9+ ratings at scaleCleaner training and issue reporting protocolsReview removal process and Airbnb's terms of serviceGuest education on rating systems and fridge magnetsProfessional review response strategiesBooking.com distribution and direct booking diversificationRefund strategies and when to pay proactivelyMindset shifts for handling difficult guest interactions🔗 Relevant Links: Learn more about Freewyld Foundry → https://www.freewyldfoundry.com Follow Jasper Ribbers → https://www.linkedin.com/in/jasperribbers Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: Airbnb suspensions, listing removals, guest reviews, five star ratings, short term rentals, vacation rentals, STR operations, guest experience, Airbnb quality standards, review management, hospitality systems, cleaner training, Booking.com strategy, direct bookings, channel diversification, STR profitability, revenue protection, Freewyld, Freewyld Foundry, Jasper Ribbers, Airbnb policy, guest communication, refund strategy, review removal Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/reportFind out how much money your portfolio is leaving on the table. Risk-free.What happens when two STR operators in Ohio prove that Airbnb isn't dead by scaling to 77 properties, maintaining 4.8+ guest ratings, and building a wizard-themed castle that uses AI portraits to create unforgettable guest experiences?In this episode of Get Paid For Your Pad, Eric Moeller sits down with Dave Stokley and Mark from Host Pros to unpack how they went from renting spare rooms in 2015 to running one of Ohio's most innovative property management companies. They reveal the partnership mindset, hospitality obsession, and strategic focus that allowed them to dominate their market while everyone else chases hot destinations.Whether you're building your first partnership, scaling a portfolio, or wondering how to compete in saturated markets, this episode gives you a blueprint for sustainable growth through unreasonable hospitality, disciplined focus, and saying no to shiny objects. Dave and Mark share why knowing one market deeply beats spreading thin across ten, how small experiential details justify premium rates, and why their number one value is "we don't compete, we dominate."You will discover:How Host Pros scaled from 2 units to 77 listings in OhioWhy they chose property management over passive real estate investingThe AI wizard portrait system that personalizes every guest stayHow cleaners print and frame custom portraits before guests arriveWhy focusing on one market creates more opportunity than expansionHow they bought a castle with 5% down using owner financingThe partnership values that sustained 10 years of business growthWhy living company values matters more than hitting revenue targetsHow the Vivid Vision exercise aligned their team and goalsWhy they reject "set it and forget it" STR strategiesDave and Mark also explore how they navigate success and conflict as partners, why they turned down a California property to stay focused, and how small hospitality details like AI-generated wizard robes create premium positioning. They break down why every stay is a promise to create lifelong memories, how they maintain 4.8+ ratings across dozens of properties, and why expertise comes from solving the same problems deeply instead of chasing trends.💡 Topics Covered:Business partnerships and shared valuesUnreasonable hospitality and guest experience designMarket focus vs geographic expansionAI tools for personalized guest experiencesProperty management company scaling strategiesHiring and team building in STR operationsVivid Vision framework for business clarityMeasuring success beyond revenue goalsSaying no to distractions and staying disciplinedThemed properties and experiential differentiation🔗 Relevant Links:Host Pros → https://www.hostproscle.comSchool of Sorcery Castle → https://www.stayatschoolofsorcery.comLearn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Eric Moeller → https://www.linkedin.com/in/ericdmoellerFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: airbnb, short term rentals, property management, business partnerships, Ohio STR market, unreasonable hospitality, guest experience, AI personalization, themed properties, wizard castle airbnb, revenue management, STR scaling, business focus, vivid vision, partnership success, host pros, freewyld foundry, eric moeller, vacation rentals, hospitality strategy, niche markets, STR profitability, experiential travel, premium rates, market domination Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when STR operators start seeing $1,718-per-night bookings roll in for the 2026 FIFA World Cup… but most of the market is still sitting at only 10 to 25 percent occupancy?In this episode of Get Paid For Your Pad, Jasper Ribbers delivers a critical pricing update on the 2026 FIFA World Cup, breaking down what's actually happening in host cities right now, why the early booking wave stalled after December 6, and what strategy makes sense for operators who are sitting on open inventory wondering if they should hold rates or start dropping prices.The World Cup runs from June 11 to July 19, 2026, spanning five full weeks across the United States, Canada, and Mexico. It's the biggest sporting event in the world, with millions of international travelers, elevated demand, and pricing opportunities most operators have never experienced. But demand isn't moving the way many hosts expected. Jasper walks through real bookings, real prices, and real occupancy data from Seattle, Kansas City, and Philadelphia to show you what's working, what's not, and why holding your rates is still the right move.You will discover:Why we booked $1,718 per night for a two-bedroom in Philadelphia on July 4How Seattle is already at 65% occupancy for the US vs Australia gameWhy Kansas City listings are holding rates above $1,000 per night with minimal inventory soldWhat caused the initial booking wave to stop so quickly after the match schedule was releasedWhy smaller cities like Kansas City and Philadelphia will see bigger rate premiums than New York or Los AngelesHow visa delays, ticket lotteries, and high ticket prices are slowing early bookingsWhy fans from Europe, South America, and Asia are still in planning modeHow business travelers and journalists are less price-sensitive than leisure fansWhy occupancy across most World Cup markets is still only 10 to 25 percentWhat strategy makes sense right now if you're sitting on open inventoryJasper also explores how Philadelphia's 250th Independence Day anniversary on July 4 creates a stacked demand event, why international travelers rely heavily on Booking.com for accommodation, how surrounding tourist markets will capture overflow demand, and why panic pricing now could cost you massive upside later. He breaks down how to research fan forums and ticket pricing to understand guest behavior, why holding your rates is the right move even when occupancy looks low, and what pickup patterns suggest about when the next booking wave should arrive.💡 Topics Covered:FIFA World Cup 2026 pricing strategySeattle, Kansas City, Philadelphia STR marketsBooking windows and demand pacing for major eventsInternational traveler behavior and visa processingTicket pricing, fan forums, and guest researchSmall city vs large city rate premiumsBooking.com distribution for international guestsOverflow demand in surrounding tourist marketsWhen to hold rates vs when to adjust pricingHow to monitor competition and track inventory movement🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Jasper Ribbers → https://www.linkedin.com/in/jasperribbersFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: FIFA World Cup 2026, short term rentals, vacation rentals, pricing strategy, revenue management, event pricing, Seattle STR, Kansas City STR, Philadelphia STR, international travel, booking windows, ADR optimization, occupancy strategy, Booking.com, Airbnb pricing, major events, demand forecasting, STR profitability, Freewyld, Freewyld Foundry, Jasper Ribbers, World Cup hosting, event revenue, sports travel, STR operators Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/reportFind out how much money your portfolio is leaving on the table. Risk-free.What happens when Airbnb announces that the new standard for professional hosts is 4.9 stars or above… and properties below that rating risk losing visibility, placement, and revenue?In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Eric Moeller, CEO of Freewyld and Freewyld Foundry, to decode what separates 4.9-star portfolios from the rest of the market.After analyzing hundreds of top-rated Airbnb listings with 4.9+ ratings, Kaye identified four core attributes that guests consistently call out in their reviews, and the data is clear: properties rated 4.9 or higher earn 15% more revenue than those rated 4.7 or 4.8.Whether you manage 5 listings or 500, this episode gives you a complete breakdown of how to scale without sacrificing guest experience, how to maintain hotel-plus standards across large portfolios, and why the operators who win in 2026 will be the ones who optimize for connection instead of just efficiency. Eric shares real examples from Freewyld, their RPM clients managing hundreds of properties at 4.97, and the systems that make unreasonable hospitality scalable.You will discover:Why properties rated 4.9 or above earn 15% more revenue on averageWhat Brian Chesky announced at the Airbnb Host Summit about professional operatorsThe four core attributes behind every 4.9-star portfolioHow to create proactive communication strategies that build trust before problems ariseWhy "better than photos" accuracy drives five-star reviewsHow to implement hotel-plus cleanliness standards with sensory experiencesWhy the first 60 seconds after check-in determine guest perceptionHow to solve problems within the "golden hour" before reviews sufferWhy using cheap products limits your ability to charge premium ratesHow one client manages $20M in bookings across massive properties at 4.97Why maintenance breakdowns happen when teams stop reporting issues immediatelyHow to personalize stays even when managing 100+ properties at scaleKaye and Eric also explore why efficiency at scale often kills brand soul, how Beth from Northridge Escapes earned over 1,000 five-star reviews by managing communication herself, and why delegating pricing frees up CEO time to focus on guest experience. They break down the five-minute response rule, how to anticipate guest requests before they're asked, and why investing in quality linens, beds, and amenities directly impacts ADR and repeat bookings.💡 Topics Covered:Airbnb 4.9 rating standard and platform changesThe four core attributes of 4.9-star portfoliosUnreasonable hospitality at scaleProactive communication vs reactive customer serviceHotel-plus cleanliness and sensory designMaintenance systems and quality controlPersonalization strategies for large portfoliosCheap products vs premium guest experiencesProblem-solving speed and guest retentionCEO time allocation and delegation strategies🔗 Relevant Links: Learn more about Freewyld Foundry → https://www.freewyldfoundry.com Follow Kaye Putnam → https://www.linkedin.com/in/kayeputnam Follow Eric Moeller → https://www.linkedin.com/in/ericmoeller Follow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: airbnb, 4.9 star ratings, five star reviews, guest experience, hospitality, short term rentals, unreasonable hospitality, STR operations, revenue management, property management, scaling STR portfolios, communication strategy, cleaning standards, maintenance systems, hotel quality standards, vacation rentals, Airbnb host summit, Brian Chesky, professional hosting, STR profitability, Freewyld, Freewyld Foundry, Kaye Putnam, Eric Moeller, rating optimization, guest satisfaction, portfolio performance, quality standards Hosted on Acast. See acast.com/privacy for more information.

You're probably making at least one of these mistakes right now.After analyzing hundreds of pricing accounts and managing $120M+ in STR bookings across 50+ portfolios worldwide, Jasper Ribbers has seen the same revenue management mistakes show up over and over again. And in today's market, where year-over-year growth has stalled and the start of 2025 has been slow—these mistakes are costing operators real money.In this RevUp Monday episode, Jasper breaks down the five most common pricing mistakes he finds when doing free revenue reports for operators. Some of these are simple fixes you can make today. Others require a complete mindset shift about how you approach your booking window.You will hear:• Why setting a maximum price in your pricing tool could be limiting your peak season revenue• How unbookable nights silently drain your calendar (and the toggle that exposes them)• Why a single minimum price across the year leaves money on the table during peak demand• The counterintuitive truth about minimum night stay settings—and why "more restrictive further out" rarely works• How one client increased RevPAR by 35% just by fixing their booking window pacingWe also talk about:• World Cup pricing insights: $1,800/night bookings already coming in for 3-bedroom units• Why Pricelabs raises prices aggressively on peak dates (and when that's actually right)• The difference between occupancy optimization and true revenue optimization• How to use seasonal profiles for minimum price adjustments• Why founders who do revenue management "on the side" always miss the early booking window🎯 Mentioned in the Episode:• PriceLabs: https://pricelabs.co• Freewyld Foundry Revenue Report: https://freewyldfoundry.com/report• VRMA Conference presentation on pacing🔥 Favorite Takeaway: "It's not just about how much occupancy do you achieve. It's like, when are those bookings coming in? Because if they're all coming in last minute, you're going to have a really low ADR."📝 Want us to audit your pricing strategy? Get your free, personalized revenue report at FreewyldFoundry.com/report Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/report Find out how much money your portfolio is leaving on the table. Risk-free.What happens when you realize that 80% of people quit their goals just 10 days into the new year, and how do you ensure your business doesn't become part of that statistic?In this episode of Get Paid For Your Pad, Eric Moeller, CEO of Freewyld and Freewyld Foundry, takes the mic for his first solo podcast to dive deep into a practice he has been fine-tuning for over a decade: the art of single focus goals. Eric reveals the psychological and operational shifts required to win your year by doing less, but doing it better. He unpacks why traditional goal setting often leads to burnout and missed targets, and shares the exact framework he uses to maintain momentum without sacrificing personal well-being.Whether you are an STR operator managing a growing team or an entrepreneur looking to scale your portfolio, this episode gives you a clear understanding of why energy is your most valuable resource, how to identify the "one thing" that makes everything else easier, and why accountability must include both a reward and a painful penalty.Eric breaks down the core elements of his 2026 strategy, from the "Fit 40" vision to the importance of data transparency, and explains why STR leaders must narrow their focus if they want to achieve massive growth in a competitive market.You will discover:Why 80% of New Year's resolutions fail by January 10thThe "Single Focus" strategy: why one goal for business and one for personal is the limitHow to conduct an energy audit to prevent goals from competing for your resourcesWhy the "greats" like Michael Jordan and Elon Musk prioritize singular obsession over multitaskingHow to use "The ONE Thing" philosophy to create a domino effect in your businessThe difference between high-stakes goals and "experiences" like learning an instrumentWhy a "Fit 40" identity drives better decisions than a standard fitness targetHow to build a "Pain and Reward" contract to guarantee your own follow-throughWhy transparency in tracking (weigh-ins, photos, and KPIs) is non-negotiableHow the EOS and Scaling Up frameworks provide the structure needed for consistencyEric also explores why business goals must feed each other to be successful, how decision fatigue quietly destroys CEO productivity, and why Eric might be forced to work out in a dress if he misses his targets. He discusses the power of a "Big Ass Calendar" for mapping energy, the role of a personal trainer in professional accountability, and why scaling a revenue management company requires a different focus than property acquisition.💡 Topics Covered:Single focus goal setting and achievementEnergy management and avoiding burnoutThe 4 Elements: Vision, Plan, Transparency, and Accountability"Pain and Reward" psychology and personal contractsBusiness frameworks: EOS, Traction, and Scaling UpProductivity systems and the Big Ass CalendarCEO focus and identifying business bottlenecksPersonal development and identity-based habits🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Eric Moeller → https://www.linkedin.com/in/ericmoellerFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords: airbnb, revenue management, short term rentals, goal setting, productivity, business scaling, CEO mindset, EOS system, Traction, Scaling Up, The ONE Thing, energy management, accountability, STR operations, business growth, pricing strategy, professional habits, personal development, Freewyld, Freewyld Foundry, Eric Moeller, focus strategy, success framework Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/reportFind out how much money your portfolio is leaving on the table. Risk-free.What happens when the biggest revenue opportunities of the year are not Thanksgiving or Christmas, but the quieter holidays most operators barely plan for?In this episode of Get Paid For Your Pad, Jasper Ribbers breaks down how “hidden holidays” create outsized revenue opportunities and why minimum stay settings, not nightly rates, are often the deciding factor between fully monetized calendars and unfillable gaps. Drawing from real-world revenue management across dozens of markets, Jasper explains how demand shifts around federal holidays, long weekends, and observed days off, and why applying the same rules year-round quietly limits upside.Whether you operate in a drive-to market or a fly-to destination, manage a handful of listings or an entire portfolio, this episode helps you rethink how minimum stay rules interact with holiday demand, guest behavior, and booking patterns. Jasper walks through the strategic tradeoffs behind flexibility versus restriction and explains why there is no universal answer, only better decision-making grounded in data and market context.You will discover:• Why minimum stay rules matter more than pricing on holidays• How hidden holidays create demand patterns most operators overlook• When three-night minimums increase revenue and when they backfire• How drive-to and fly-to markets require different holiday strategies• Why flexibility can outperform restrictions in high-demand weekends• How shorter stays often support higher ADR during holidays• Which days should carry minimum stay requirements and which should not• How to loosen restrictions without risking empty high-value nights• Why operational constraints like cleaning schedules change strategy• How owner expectations should shape holiday risk toleranceJasper also explores how to implement holiday strategies inside pricing tools like PriceLabs and Wheelhouse, the pros and cons of manual overrides versus seasonal profiles, and why clean, simple setups outperform complex rolling minimum stay rules. He explains how messy pricing configurations reduce visibility, slow learning, and increase the chance of costly mistakes, especially around peak demand periods.💡 Topics Covered:• Holiday demand patterns in short-term rentals• Minimum stay strategy and revenue optimization• Drive-to vs fly-to market behavior• Booking windows and length-of-stay data• Seasonal profiles vs manual overrides• Operational constraints and cleaning logistics• Owner communication and risk management• Pricing tool setup and strategy clarity🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Jasper Ribbers → https://www.linkedin.com/in/jasperribbersFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords:short-term rentals, airbnb, revenue management, minimum stay strategy, holiday pricing, hidden holidays, STR demand patterns, booking windows, length of stay, pricing tools, PriceLabs, Wheelhouse, seasonal profiles, vacation rentals, ADR optimization, calendar management, STR operations, Freewyld, Freewyld Foundry, Jasper Ribbers, portfolio performance, revenue strategy, holiday demand Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/reportFind out how much money your portfolio is leaving on the table. Risk-free.What happens when a hurricane wipes out one-third of your short-term rental portfolio in just two weeks, and forces you to rethink everything about how you operate, scale, and survive?In this episode of Get Paid For Your Pad, Kaye Putnam (Head of Marketing at Freewyld and Freewyld Foundry) sits down with Joe Prillaman, co-founder of Host Help, to unpack how a natural disaster became the unexpected turning point that pushed him from managing his own properties to building a professional STR management company overseeing nearly 70 homes.Joe shares the raw reality of losing properties to hurricanes and floods, carrying fixed mortgages and team costs, and realizing that managing for owners is a completely different business than managing your own portfolio. This conversation explores the operational stress, leadership decisions, and system-building required to rebuild stronger—without sacrificing guest experience, five-star reviews, or long-term vision.Whether you manage 10 listings or are already scaling a full property management operation, this episode offers a clear look at what actually breaks as portfolios grow, why quality must be built upfront, and how crisis often accelerates the lessons most operators learn too late.You’ll discover:• How losing one-third of a portfolio forced a major STR business pivot• Why managing owner properties is far harder than managing your own• What changes operationally when you move from 30 to 70 rentals• Why “cute, clean, comfortable” still drives five-star reviews at scale• How guest experience systems prevent small issues from becoming disasters• Why quality onboarding saves years of operational pain• How pricing becomes the highest ROI activity once systems stabilize• Why removing ego is essential as teams and portfolios grow• How disasters expose weaknesses most operators overlook• What it really takes to scale STR management sustainablyJoe and Kaye also explore how hurricanes and floods reshaped Host Help’s risk management approach, why disaster preparedness must be built into STR operations, how AI is reducing daily workload without replacing people, and why most operators underestimate the staffing and systems required to scale beyond survival mode.💡 Topics Covered:• STR portfolio loss and crisis-driven growth• Scaling short-term rental management companies• Guest experience systems and five-star reviews• Onboarding processes and operational checklists• Pricing strategy as a leverage point• Leadership roles and team structure• Disaster preparedness for coastal STR markets• AI in guest communication and operations• Seasonal profitability in beach destinations🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Kaye Putnam → https://www.linkedin.com/in/kayeputnamFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords:airbnb, short-term rentals, STR property management, scaling STRs, hurricane disaster, STR portfolio loss, vacation rentals, property management systems, guest experience, five-star reviews, STR operations, revenue management, pricing strategy, AI in hospitality, coastal rental markets, STR growth, Freewyld, Freewyld Foundry, Get Paid For Your Pad, Kaye Putnam, Joe Prillaman, Host Help, vacation rental management, scaling property management businesses Hosted on Acast. See acast.com/privacy for more information.

👉 Get a Free Revenue Review → https://www.freewyldfoundry.com/reportFind out how much money your portfolio is leaving on the table. Risk-free.What happens when revenue management is treated like a side task instead of a core function in your STR business?In this episode of Get Paid For Your Pad, Jasper Ribbers breaks down how short-term rental operators should think about revenue management ownership in today’s tighter, more competitive market. With margins shrinking and performance no longer rising automatically year over year, Jasper explains why who owns revenue management can be the difference between breaking even and building a profitable business.Whether you currently manage pricing yourself, are considering hiring in-house, or are evaluating revenue management service providers, this episode walks through the real-world trade-offs of each option. Jasper shares practical insights from years of hands-on experience working with STR portfolios at scale and explains why revenue management now deserves the same level of attention as operations, marketing, and distribution.You’ll discover:• Why revenue management has become one of the most critical roles in STR businesses• The advantages and risks of managing revenue yourself as an owner• Why education is essential before owning or delegating pricing decisions• What makes hiring an in-house revenue manager especially difficult in STRs• Why analytical skills alone are not enough for STR revenue management• How poor revenue management decisions quietly reduce profitability• Why ramp-up time often hurts performance when hiring in-house• How the impact of revenue management differs for managers vs owner-operators• Why revenue gains often outweigh the cost of the right expertiseJasper also explores the risks of key person dependency, why working with a team can reduce operational exposure, and what operators should expect when working with a revenue management service provider. He explains the importance of transparent reporting, access to pricing tools, aligned incentives, and clear communication, along with what to watch out for when evaluating potential partners.💡 Topics Covered:• Revenue management ownership models• DIY vs in-house vs outsourced revenue management• STR profitability and margin pressure• Hiring and training revenue managers• Revenue reporting and performance transparency• Key person risk in STR operations• Pricing tools and access considerations• Incentive alignment and fee structures• Evaluating revenue management partners🔗 Relevant Links:Learn more about Freewyld Foundry → https://www.freewyldfoundry.comFollow Jasper Ribbers → https://www.linkedin.com/in/jasperribbersFollow Freewyld Foundry → https://www.linkedin.com/company/freewyldfoundryKeywords:short-term rentals, STR revenue management, revenue manager hiring, pricing strategy, STR profitability, revenue ownership, in-house revenue manager, outsourced revenue management, pricing tools, STR operations, Airbnb pricing, vacation rentals, revenue reporting, Freewyld, Freewyld Foundry, Jasper Ribbers, revenue optimization, portfolio performance Hosted on Acast. See acast.com/privacy for more information.