Digital Ethics: How Does App Strategy Work?

Jamie Meyer of Nine Carat Business Consulting believes that business is an organism — it has goals, it goes through transformations, and it's composed of people. She points out the ways in which businesses limit themselves through outdated practices and encourages big picture thinking as a means to help individuals discover their true potential — all on From the Ground Up's season 1 finale!

Sophia "Puff" Story of 3 Sided Cube firmly believes that tech is agnostic and can be used for good. It's the intersection between businesses and organizations that will drive the positive impact of technology on society. She also dives into how her company developed The Red Cross's Blood Donor App and spotlights a few other powerful apps that put people over profit.

Erin LaVaux Quarles of TNW Creations reflects on her childhood battling homelessness and economic hardships and the strength that she drew from her resilient mindset as she found her way into technology. Her story reveals the often forgotten truth that we all don't start from the same places. Poverty can limit us in unexpected ways. But it's our backgrounds, the role models available to us, and the diversity in the stories of success we hear that are essential to shaping the strength of our character.

Samuel Monnie of the Marketing Transformed podcast draws on his experience up-skilling teams to talk about the benefits of storytelling and mindful listening. Not only does he stress the importance of empathy in the emerging hybrid work model, but he also gives tactical advice on how to better run meetings and subvert traditional company hierarchies.

After experiencing the harrowing physical and mental toll from burnout, Katarina Haddad of Axellite Leadership decided to take a deeper look at her relationship with her work. That initial discovery has led her to start her own leadership development consultancy, which focuses on equipping leaders. Learn how she helps professionals reexamine their behaviors as well as the ways in which they might perpetuate unhealthy work culture.

Alejandro López of Ulfix seeks to reimagine the narrative around Latinx business owners by sharing his experiences as the CEO of an emerging DevOps company. Learn about the importance of defining your niche in tech and building support systems through business boot camps. Above all else, you just need to go for it! This is a must-hear episode for near-shore companies looking to grow their US presence.

Technology may seem like a natural part of our lives given how integrated it is, but are we just conditioned to believe that? That's the question that Carissa Lintao of Apptuitive poses when reflecting on her responsibilities as a leading app marketer. She gives us a behind-the-scenes look at what goes into conceptualizing successful apps while also challenging us to think intentionally about our relationship with technology.

Jacqueline Camacho-Ruiz of JJR Marketing is a pilot, a dream catcher, and a force of nature to say the least — and she leads by example. After realizing her own experiment in personal development, Jackqueline discovered how to achieve her goals with intention. Now, she uses her platform to empower other women to break barriers. Find out how Jacqueline maintains a sense of wonder in the face of adversity while still remaining pragmatic.

Meet Will Manuel — a bootstrapped business owner, a digital nomad in Thailand, a self-taught web designer, and an advocate for educating your clients. Discover how Manuel navigated his professional journey from corporate leadership into entrepreneurship during his pursuit to impact businesses more positively. Learn about Manuel's business hacks to maximizing his impact with clients while building a business.

Marina Byezhanova, from A Brand of a Leader, an entrepreneur, career coach, and personal branding expert, discusses the importance of radical honesty, empathy, and leveraging your perspective to grow a business. Byezhanova highlights how people are increasingly less trusting of corporate brands and instead, look to people for real testimonials of a product or service. How then do businesses build trust with new customers? Byezhanova reveals the complexities of personal branding in this latest episode.