141: Growing Skincare Brand On Online Retail Platforms with Co-Founder of Alluora, Genecia. (An Interview With Channel News Asia)

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on 893FM Money FM to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

In ‘Made in SG’, Melanie Oliveiro from Channel News Asia speaks with two Singaporean entrepreneurs running skincare and health supplement businesses via online retail platform Shopee. Genecia Alluora will talk about how she co-founded ALLUORA, a multi-award-winning Singaporean skincare brand. Nurul Husna Osman talks about how she operates as a second-generation entrepreneur, in charge of MyLustre a family-run health supplement brand and how she brought it to the e-commerce arena. Both will also give advice on how to livestream properly and with ease.

You Can Heal Your Life Audiobook (Full) By Louise HayI have set up my book to take you through a session, just as I would if you came to me as a private client or attended one of my workshops. This will work just as well for you as a listener. Give yourself time to work with each one. Each chapter opens with an affirmation. Each one of these is good to use when you are working on that area of your life. Take two or three days to study and work with each chapter. Keep saying and writing the affirmation that opens the chapter.The chapters close with a treatment. This is a flow of positive ideas designed to change consciousness. Know that when you work with these ideas, my loving support is with you.Chapter 1: What I Believe.Chapter 2: What is the problem?Chapter 3: Where does it come from?Chapter 4: Is It True?Chapter 5: What do we do now?Chapter 6: Resistance to Change.Chapter 7: How to Change?Chapter 8: Building the New.Chapter 9: Daily work.Chapter 10: Relationships.Chapter 11: Work.Chapter 12: Success.Chapter 13: Prosperity.Chapter 14: The Body.Chapter 15: I am healthy, whole and complete.Chapter 16: My Story.In this episode, key takeaways:1. The gateways to wisdom and knowledge are always open.2. It is safe to look within.3. The past has no power over me.   4. Truth is the unchangeable part of me.5. I see my patterns and I choose to make changes.6. Awareness is the first step in healing or changing.7. I cross bridges with joy and with ease.8. The answers within me come to my awareness with ease.9. I enjoy practicing my new mental skills.10. All my relationships are harmonious.11. I am deeply fulfilled by all that I do.12. Every experience is a success.13. I deserve the best and I accept the best.14. I listen with love to my body's messages.15. Heal Your Body.16. The past is over and done.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

139: DoNation By Laurus Enterprises Interviews Genecia AlluoraToday's episode is a really special one because I was part of a fundraiser, a charity event in the Philippines. But it's virtual. It's organized by Laura's Enterprises with the support of the world's largest event organizer who brings in Tony Robbins, T Haf Ecker, Robert Kiyosaki Success Resources Private Limited of Singapore. So this event is called Do Nation. Let's do it for the nation. There is a virtual charity learning event and aim to fundraise for front liners and event liners. I'm really blessed to be a part of this. So I hope you enjoy this interview and let me know if you love this episode. Genecia Alluora’s Story of Bullying(09:43-11:24) I had to support myself at a very young age since I was 14 years old, and I wasn't able to kind of really build up my self-esteem well. So in school, I wasn't able to buy new clothes, new shoes, and therefore, I was often bullied in school because of my look. Imagine me with really short hair, maybe as short as yours. Rich, you have hair. Okay. So almost very short. And I have very dark eye circles, really bushy eyebrows, very tomboyish because of the way I was being brought up to defend myself, to defend for myself, and not with a lot of money in my pocket. I wasn't able to present myself well, I didn't have a lot of confidence, so I was always the spot where people would bully me. The girls have cornered me at the basketball court. I remember one time, and then they pull over my PE shirt, exposing my bra, and then one of them will actually say, oh, you're wearing the same bra. And I felt totally humiliated. Humiliated. So throughout my years, I was consistently being bullied because of my background, and I lost my self-esteem. In fact, there was one other incident that shook me up that I didn't even want to think about joining a beauty pageant because totally, I lost myself completely. There were times that they took my bag. My bag has holes in them, and they threw it across the classroom floor. And all my books were strewn all across the floor. And at that moment in time, I wanted to commit suicide. I just wanted to die. Her Journey Towards Joining Beauty Pageant(11:27-11:50) My self-esteem continued to go downhill. But you see, we are the average of the five people we hang with the most. And sometimes when we don't have coverage, we don't have bravery. We lost ourselves. It's the people around us who will support us and give us that support. And my friends believed in me. My friends saw the potential in me and say Genecia, you should just join a beauty pageant. Just go for it.(12:03-12:07) And my friends, eventually they enrolled me to join Miss Singapore.(12:11-12:24) And the best part was, I wasn't groomed. I didn't have a lot of money to buy a pair of heels. In fact, I could only afford one pair of black color heels. But in any beauty pageant, you need to have one black and one silver. And you have to have clothes for multiple events.(12:35-12:44) So I went to knock on doors, and eventually, I found someone who was willing to give me a sponsorship to teach me how to do public speaking. (12:46-13:18) Her name was Rebecca. And she gave me all the DVDs, CDs, her notes, and everything possible. She gave it to me. And then she said, can you give me your wallet, your bank? And I was a little bit blurred and naive at the time. Okay. I just passed you my bag, and she took out my wallet, unzip my wallet and pour all the money I have in my wallet. And I'm like, Rebecca, why are you taking all my money? That's all that I have. $60 is all that I have for the month for my food and transport and everything else.(13:36-13:56) And I told myself since you took all my money, I have no money. Right. So I better study hard and make sure I do well in my pageant. Right. So eventually I scored really well, and I won Miss Singapore International in 2006 because of Rebecca's teachings,public speaking, learn how to groom myself. All because I took the first step to commit to my success. Concept of Value Exchange Pushed her to do well in Pageantry(16:24-16:57) I think I never really understood the power of value exchange until much later in life. But definitely, when I looked back, I finally understood why she took that $60. There may be very little to some of you, the listeners, audience who's watching this right now, but for me, it was a lot back in those days. So we talked about the value, the proportion of the value that you have right now in your pocket when you give, whether it's 100 pesos or how much you're giving. It's not how much you give, but how much you have that you're actually giving.Her Message to People who are Struggling. (20:46-21:21) Don't think that you are alone because there's someone else out there. I totally get you. If you have depression and anxiety, it's time and possible for the journey. Just know that someone has gone before you and someone has overcome before you. So be an Overcomer. Learn to Ask for Help don't feel like you're being judged if you ask for help or if I ask for help means I'm weak, means I'm lousy, means I'm no good. But if I hadn't asked for help, I hadn't had friends who gave me that support. I will not be here today and be able to do more with my life. (21:23-21:36)So I want to encourage you to really step out of your comfort zone and really ask for help. Don't feel that someone else is judging you. Always know that there is a brighter, lighter hit at the end of the tunnel.Does and Don'ts in Starting a BusinessDon't be an Automatic Expert on Certain Things.(28:21-28:41) So to really do a cafe business, you need to don't become like a chef, you try to start a restaurant. You hold a camera, you think you're a photographer, you hold an iPhone, you think you're a blogger, you have a website, you think you are a blogger or something like that along the line. So don't think that you know how to be a barista. You can make a cafe. Don't Do Retail Business in this Covid-19 Season(28:50-29:14) I would say in this Covid-19 season, don't really start a retail business anymore. I will recommend you to reinvent the idea into a kiosk and then do takeaways, something that is duplicatable, something that is easy. Similar concept to bubble tea. Do something that is easy for people to take away with. I think that would be a better choice.Get a Franchise(30:21-30:36)If you were to do a cafe, get a franchise, that is the easiest way to get started, even though it could be a little more pricey. But that investment that you put upfront guarantees you that you have a system and process that's proven and you can make money immediately.  (30:49-30:57) Why? Because the brand is really known in the market and it's easy for people to trust you and know that your coffee is good. (31:07-31:13) Other than that, the brand actually has a trust factor involved. So definitely that will work in itself.Build a Team(31:24-31:44) I think one thing that I found success in the cafe business and I've learned is by having a team, we could put our skillset and strengths together and we are not functioning alone. And because we're not alone, we could easily put the processes together and eventually cr...

138: How To Use My 3 Best Money Affirmations To Change Your LifeNow, today I want to talk about how to use my three best money affirmations to change your life. I know that money affirmations can get a little bit iffy for some of you, but you know that I absolutely love a good affirmation because I think they really have a powerful impact on your life and business, and it can be as powerful as reading a book or taking a course. How does affirmation work? (01:54-02:13) Affirmations are a huge part of how I have manifested my life and business, and I always recommend them as a great starting point if you are looking to upgrade your life or to have more belief in yourself, to own and love the F word.(02:51-03:13) There are specific affirmations for specific situations. Okay, so there are three best affirmations that I have that can help you shift you from feeling negative and frustrated to feeling really good about yourself. Abundant and deserving really quickly.How Can Affirmations Impact Your Money Mindset?(03:15-03:38) Let's do it. So how Affirmations Can Impact Your Money Mindset? First and foremost, affirmations are positive brain training statements that help you shift your focus from the negative, where a lot of us spend our time and shift it to the positive.(03:45-04:03) Scientifically activate our reticular activating system in our brain that's like a light tower shining brightly, showing a signal outwards so that the good stuff will come to you that you want.(05:24-05:55) If you don't pattern interrupt these negative thoughts patterns, you will probably create a downward spiral that manifests more frustration, lack, and negativity. When you're feeling absolutely crap about yourself or feeling absolutely lousy, you often miss out on opportunities. You talk yourself out of taking action, and then you get stuck in the same position of procrastination.(06:03-06:14) Negative self-talk is one of the biggest sabotaging patterns I've seen—people who aren't living their ideal life the life of the F word.My signature affirmation(06:38-07:06) So my signature affirmation is that if you use an affirmation like my signature affirmation, you will say, "I love myself, and I set myself free." "This is my time, and I'm ready for the next step." This immediately gives your brain something really positive to focus on instead of those annoying, stupid negative patterns.(07:07-07:22) Now, this particular affirmation sends the message that you are ready even before you are really ready. And that is only the step that needs to happen. So it becomes less scary. (07:54-08:32) So when you train your brain to look for the positive, you automatically start to feel better and act in different ways. You might feel more motivated to take action, even a small one. And it has a knock-on effect to create positive outcomes too. So if you use affirmations. Whenever you notice the negative thoughts come into play, you successfully patent interrupt the downward spiral of your mood, of your thoughts before it causes drama in your life.Affirmation 1: My face is my fortune(09:09-09:27) This is for you. Entrepreneurs out there or budding entrepreneurs. Okay, aspiring entrepreneurs. Whether you're thinking about starting a bakery, starting your own site, hustle, even though you're not the five employees, or even though you're in a full-time business, hey, it's for you.(09:28-09:35) Don't hide. For your customers to connect with you, you need to be seen.(09:54-10:21) So, the way to differentiate yourself in a crowded marketplace is to be you unapologetically. Yes, Darling, yes. Even at your current weight, current size, current skin, current colour. Even though you think you're not ready. And even if you worry you're not good enough.(11:03-11:13) So six of my favourite ways to get visible. Get some new photoshoots done before you're ready. (11:24-11:38) Number two, use your face on your branding. Even if you're a product business or live stream business, eCommerce business, give yourself permission to be seen as a real-life model of what you do.(11:52-11:59) Number three, if you make things, show the behind-the-scenes of your workspace and how you create your work. (12:07-12:19) Number four, this also helps you to charge well for what you do because your audience starts to appreciate the work that goes into your product.(12:20-12:34) Number five, be brave to show a mix of photos, the glam up ones versus the real-life ones. You’ll be surprised what your audience or the people resonate with.(12:55-13:11) Lastly, get on the camera either with live streaming interviews or prerecorded videos so that your audience can connect with you. Do what feels comfortable, Darling, but basically show up and show yourself.Affirmation 2: I serve. I deserve.(13:41-13:50) The word deserve means that when you serve through your programs, your products or your services, you deserve to be rich. (13:59-14:08) So when I first started using this affirmation, it completely changed the way I felt about my impact on the world and my ability to receive abundance in return. I used to feel really horrible and terrible that I couldn't help everyone and would constantly feel guilty.(15:44-16:04) The truth is that when you have a business, you could work 24/7 and still not feel like you are doing enough. There's no off time or clock off time for most of us. So how do you deal with it now? Think of all the ways you serve people.(18:28-18:37) You deserve to be rich when you serve, or you make an impact on people's lives or add value to other people's lives.(18:39-19:12) This affirmation will remind you of all the ways to help people, but it also helps you to remember that you don't have to serve in all ways or be everything to everyone you already served. Use this affirmation as your reminder that it's okay to receive good things doing what you do. You are entitled to receive abundance in your life from serving people, including money.(19:17-19:28) So remember this. I serve. I deserve. I deserve to be rich when I add value to other people's lives. Affirmation 3: This is what a soul rich woman looks like!(19:50-20:06) Now, this one will change your life. When you think about the stereotypical rich woman wealthy person, what do you think they will look like, sound like or dress like?(20:26-20:57) Surely a rich woman has to have a mess. Chanel and all the big fancy brands and fancy outfits all the time, right? Go look in the mirror and say this affirmation to yourself. Point to your face and say this. “This is what a soul rich woman looks like.!”(22:56-23:24) Then you will interrupt the pattern and remind yourself that you can be as a soul rich woman, as rich as you want to be, as much so rich as you want to be, as you love to be, as much wealthy as you want to be. And you can be as wealthy as you like, you start to believe that it's possible for you to be exactly how you are now.

9-5 Employee of Google To CEO of GrooveAsia.cm With Simon LeungIn this episode, we have a very special guest none other than Simon Leung. He is the CEO and co-founder of GrooveAsia.cm. He has just recently expanded his brand and I want him to personally share with you his journey of how he became an entrepreneur and how he continued to build momentum in his businesses post-Covid. In this episode, key takeaways:1. The more people that we're able to help, the bigger community that we're able to build, the more lives that we change, the more that we're able to become happier ourselves and to achieve our own goals and results as well. 2. The only thing that you can do is to make sure that you continue to learn, continue to build, and continue to improve.3. Freedom creates happiness with your family. It creates how fabulous you are as well. I believe this is something that creates the entire atmosphere and maybe even the core of your being, as long as you know what drives you.4. You need to set your goals. You need to know where you want to be, not just what skills you are having right now, not just what you're comfortable doing right now.5. I encourage all of us to continue to not only chase after our dreams, and know what it is that we want, but also have the ambition to do this together. Because together, there's nowhere to go but up.Key Resources:Subscribe to Genecia’s YouTube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

The Shadow Effect: Illuminating the Hidden Power of Your True SelfIn this groundbreaking exploration, three New York Times bestselling authors—Debbie Ford (The Dark Side of the Light Chasers, Why Good People Do Bad Things), Marianne Williamson (The Age of Miracles, A Return to Love), and Deepak Chopra (Jesus: A Story of Enlightenment)—deliver a comprehensive and practical guide to harnessing the power of our dark side.Deepak Chopra, Debbie Ford, and Marianne Williamson —New York Times bestselling authors and internationally acclaimed teachers—have joined together to share their knowledge on one of the most crucial obstacles to happiness we face—the shadow. These three luminaries, each with a signature approach, bring to light the parts of ourselves we deny but that still direct our life. For it is only when we embrace our shadow that we discover the gifts of our authentic nature.The shadow exists within all of us. It is a part of us and yet we spend most of our life running from it. But far from being scary, our dark side holds the promise of a better, more fulfilling life. Our shadow makes itself known every day. It is the reason we get furious over a friend showing up ten minutes late, yell at our parents or kids when they have done nothing wrong, and sabotage our own success at the worst possible time. Until we are able to embrace our dualistic nature, we will continue to hurt ourselves and those closest to us and fall short of our potential.Combining the wisdom of three experts, The Shadow Effect is a practical and profound guide to discovering the gifts of our shadow. These three authors powerfully pierce the veil of our unclaimed self, releasing us from the past and propelling us on a journey to wholeness. No longer living a half life, we are capable of achieving our dreams and reclaiming the happiness that is our birthright. Title: The Shadow Effect: Illuminating the Hidden Power of Your True SelfAuthors: Deepak Chopra, Debbie Ford, Marianne WilliamsonISBN: 9780061962653Footage Courtesy of The Shadow Effect movie. Learn More at: http://theshadoweffect.com/Edited by Abby BerendtMusic by Kevin MacLeod

Soul Rich Woman Guided Meditations For Your Soul In The EveningI'm sure that it's been a long day for you, but before you sleep, it's important to devote some time to reflecting on your day as a spiritual practice that serves to keep you spiritually healthy. And so it is that we end this day with an evening practice using the violet flame, the 7th ray aspect of the Holy Spirit, to transmute density, discord, and accumulated negative karma. And in the process of this inner work, we acknowledge our beloved Saint Germain as the master Cohon of the violet ray and we extend our gratitude for his assistance. As we invoke the cosmic powers of the violet flame. It is important that you do not lie down, but rather sit up tall with a strong spiritual backbone in preparation for the use of the violet-transmuting fire.Make sure that you are sitting in a comfortable position. Place your hand's palm up on your lap and with the soles of your feet flat on the floor. Now close your eyes. Turn your eyes toward the light within you. At your third eye, don't strain, simply allow your eyes to softly turn toward your brow chakra.In this episode, key takeaways:1. You are completely loved and protected.2. Dissolving every bit of fear in you. In the name of forgiveness.3. Breathe in love and then breathe out fear.4. Take a nice big inhale and breathe in the will.5. Exhale let go of personal self will.6. Breathing gratitude and on the exhale claim in the name of forgiveness.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

Soul Rich Woman Guided Meditations For Your Soul In The EveningI'm sure that it's been a long day for you, but before you sleep, it's important to devote some time to reflecting on your day as a spiritual practice that serves to keep you spiritually healthy. And so it is that we end this day with an evening practice using the violet flame, the 7th ray aspect of the Holy Spirit, to transmute density, discord, and accumulated negative karma. And in the process of this inner work, we acknowledge our beloved Saint Germain as the master Cohon of the violet ray and we extend our gratitude for his assistance. As we invoke the cosmic powers of the violet flame. It is important that you do not lie down, but rather sit up tall with a strong spiritual backbone in preparation for the use of the violet-transmuting fire.Make sure that you are sitting in a comfortable position. Place your hand's palm up on your lap and with the soles of your feet flat on the floor. Now close your eyes. Turn your eyes toward the light within you. At your third eye, don't strain, simply allow your eyes to softly turn toward your brow chakra.In this episode, key takeaways:1. You are completely loved and protected.2. Dissolving every bit of fear in you. In the name of forgiveness.3. Breathe in love and then breathe out fear.4. Take a nice big inhale and breathe in the will.5. Exhale let go of personal self will.6. Breathing gratitude and on the exhale claim in the name of forgiveness.Key Resources:Subscribe to Genecia’s Youtube channel: https://www.youtube.com/c/SoulRichWomanVisit SRW’s website: https://www.soulrichwoman.comFollow Genecia on Instagram : (@Geneciaalluora)Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.comSecrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset

132: Keep What You Earn(01:08-1:46) Now on this episode, I have completed an interview with Shannon Winston of Keep What You Earn podcast show, and I would like to share with you the interview done because in this show I talked about secrets of manifesting money quickly. Creating abundance in your life is not just the only ingredient to your financial success or to own your effort. You too, need another secret ingredient to own that level of success. Turning Mess into Message(04:29-04:54) I told my mom about all the different bullying situations that happened to me in school, and she told me this, turn your mess into your message now, even though I don't really get it at that point in time. But my tenacity and grit and determination grew because my mother was my source of mental and wellness and emotional support. And I persevered. And that's how I move forward.Entrepreneur Rat Race(05:48-06:38) But you see, it came to a point where I couldn't move anymore because I was stuck. I don't want to be a trainer of my life in terms of, like, I get paid, I work, I get paid, I don't work, I don't get paid. So I kind of have a quarter-life crisis at that point and ask myself this question, what am I going to do with my life? Am I going to be a slave to entrepreneurship? Now? I coined this term. A lot of people say it's the Rat Race. I call this the Entrepreneur Rat Race, which means you thought that you're an entrepreneur. You don't value your own time. You expect to be paid when you're a full-time job. But when you become an entrepreneur, you don't expect to be paid. You don't value your time. How do you spend your time every single day?Key Driver’s to Mindset Shift(07:34-07:48) The key thing that shifted my mindset was the desire to change and the awareness of it. So having the awareness and desire to change, I put myself through causes. I think skill set is something that it cannot be removed from us.Gratification that most Woman HaveRewarding Yourself(09:18-09:44) A lot of women said I want financial freedom. I want financial independence. And, yes, we can give you the sense. That's why we give you the help. And it's done. Once they hit their 10K month or 20K month and then scaling upwards, I'm like, hey, what do you do with your money? Oh, I bought a Chanel bag. I bought this brand. I bought the wallet I've been eyeing for a long time. It's a childhood dream. (09:48-10:07) It's wonderful to reward yourself versus when you make the money and then you are not managing the money. You achieve that financial independence you achieve to a certain extent. You are just getting started. But if you're not managing it your financial independence could be entirely lost. Spending For Family(10:42-11:11) Family is important, but that bloodline. Or I call it the cash flow of business. It is that flow that keeps the entire business going. What if a client delays paying you? What if you needed extra emergency funds for whatever purposes, extra marketing dollars to get a few. Just maybe two more clients to get that going. So I think that will be delay gratification.How to protect your Financial Independence?(10:08-10:27) So this is one thing that I always advise women to do. Always pay yourself first. I think that's very important and use whatever that has been. I would say segmented out to pay yourself first and then use that to apportion out whatever you want to buy eventually delay gratification.(11:13-11:37) Something I will feel very practical is if you really want something that badly for yourself or for your family, why not get two more clients? I always suggest to my coaching clients would be like, find two more person who will pay for that. So you keep a base set of clients for the retainer fee or whatever that you've made. Invest back and then maybe get two more so that you can extra buffer for the item that you always wanted.Build a Team(12:28-12:46) Find a peer group like a Mastermind 3,4,5 of you. It doesn't have to be big, like a community. No, just a small group where you stay accountable, where you are supportive of each other. And there's no judgment in that group.Tips on Money Management.Hire a CFO or Chief financial officer.(13:44-13:53) you're not a person who can keep the money, hire CFO, and that was exactly what I did. I hire somebody and control my money to take care and handle for me. Get a Mentor(13:55-14:00) Really get a mentor who really guides you. What to do?Repeat one and two(14:06:14:25) Because we are entrepreneurs, we don't really listen. We have our own opinions. We have our own mindset, how we should spend our money. I would say, if you want to hire somebody, engage somebody, believe in them, fully empower them fully. And really, I would say, don't be the bottleneck of your business.Put your Goals in front of You(15:03-15:26) Put your goals in front of you because out of sight, out of mind. So that's how I work with my clients and myself. I put my goals. Let's say something we want to buy or we want to hire somebody. At this rate, we put our goals down very clearly and on the board so that we will not when we have the budget.What does Being Online Really Mean?(18:17-18:47) What online and really being there and present really means will be how are you showing up for your clients and people you serve every single day? Now there's a difference if you only serve a client by showing up once a week versus someone who is newer than you in the marketing game or online game who's showing up two to three times a day every single day for the next 365 days. (19:05-19:18) If you're going to put in only 4 hours a week versus someone who puts in 16 hours a day hustling to get things off the ground and make sure they are seen and heard, then that will make a lot of difference.How to Create your Personal Brand and Stand Out?(20:52-21:37) Create your own. I would say your own ocean your own area instead of going to a space and be number two, be rather your own category. King of category Queen. I think that would be key. Like for myself as sole rich women's founder, I'm not just a female entrepreneur network that does the usual business stuff. We are very call focused on helping women to go from offline to online to own the F-word. Now how do we do that's later on. But the messaging out there to the world is such so niche that when people think about I want to go online, I will think about Soul Rich Women, (21:47-22:08) So be very distinct on how you're serving your people. And that would be the question you need to ask yourself, which is what is the one problem that I can solve for my customers immediately right now so that in future and moving forward, they will pay me for my advice and for my service.Missing Out is part of Making Progress (22:35-23:40) The formal factor, the fear of missing out is huge. And I acknowledge that I will not say, oh, it's not there. It is. There. So the way in one key way I always get them to overcome is think about like an octopus. I don't know if you know, octopus. Octopus has eight Lakes. So think about you are building your business like an octopus. First, build one Lake until the Lake is successful most of the second Lake and then the third Lake, and then the fourth League. If I put it into a sports metaphor, it will be the golf go to a golf course. You need to hit the first, then a second, and then your third, and then to the last hole right there is a progression in everything. So don't deny the fear of missing out. Accept it. Acknowledge it. Say ...