Food & Beverage Magazine Live! podcast

Dia Simms - Living the Lobos Lessons

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THE YEAR WAS 1707 In Los Altos de Jalisco, Mexico, Blue Weber agave was cultivated by jimadors to produce an agave spirit, known today as Tequila.

As Diego Osorio, our founder's great-great-grandfather, learned about this liquid and transported it in sherry wine barrels to his native Spain, he discovered the liquid aged within this sherry-bathed oak created a smooth and elegant Tequila unlike any other.

Honoring this rich tradition, our unique process and world class Tequila is created by Master Distillers from Mexico and Spain. In this spirit, Lobos 1707 represents the best of both worlds

THE LEGEND CONTINUES For almost five centuries, lore of the Osorio Tequila was passed down. Diego Osorio, a descendent of the same name, set out to recreate the recipe, journeying back to Mexico, through Altos de Jalisco and Oaxaca.

Many jimadors, crafters, and contributors from around the world helped refine the liquid and culminate the brand that is Lobos 1707 – continuing a legacy of extraordinary Tequilas and Mezcal.

THE LEGACY LIVES ON Within the design of every Lobos 1707 bottle are elements that retell the legend - The Osorio coat of arms composed of wolves, the escutcheon animal, and the Agave Wind Rose Compass representing an adventurous spirit and honoring the brand's Spanish and Mexican heritage.

A different hue on each bottle evokes the liquid’s origin: Joven’s blue for the Blue Weber agave, Reposado’s rich red Jalisco clay, bronze for Extra Añejo’s blazing sun, a conduit of its ageing, and Mezcal’s black Oaxacan volcanic soil.

Lobos 1707 is the continuing legacy of many who have shared their passion and perseverance. The only piece of the story left unwritten is yours, and what you choose to bring to the table.

#DiaSimms #Lobos1707 #LobosLegends

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