Fitt Insider podcast

338. Jason Daniel, Founder & CEO of LSKD

11/5/2026
0:00
27:57
Manda indietro di 15 secondi
Manda avanti di 15 secondi

Today, I'm joined by Jason Daniel, founder and CEO of LSKD.

 

An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.

 

In this episode, we discuss building a global brand from a grassroots community.

 

We also cover:

  • From carpenter to founder
  • LSKD's self-funded growth
  • Community event strategy

 

Subscribe to the podcast → insider.fitt.co/podcast 

Subscribe to our newsletter → insider.fitt.co/subscribe 

Follow us on LinkedIn → linkedin.com/company/fittinsider 

 

Website: www.lskd.co 

Instagram: https://www.instagram.com/lskd/ 

US Instagram: https://www.instagram.com/lskd.usa/ 

Running: https://www.instagram.com/lskd.running/ 

ADA: https://www.instagram.com/lskd.ada/ 

HQ: https://www.instagram.com/lskd.hq/ 

 

-

 

The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.

 

Fitt Talent: https://talent.fitt.co/ 

Consulting: https://consulting.fitt.co/ 

Investments: https://capital.fitt.co/ 

 

Chapters:

(00:00) Introduction

(01:35) The Loose Kid origin

(04:05) Going full-time LKI

(05:00) Finding the why

(06:35) 2018 rebrand to LSKD

(08:00) $3M to $200M growth

(11:00) Self-funded discipline

(15:25) Channel evolution

(19:00) Community event strategy

(22:45) Failing forward

(25:10) Global expansion

(26:25) Product innovation

(28:45) Where to find

(29:35) Conclusion

 

Altri episodi di "Fitt Insider"