FBU 495: Overcoming Social Media “Resistance”

If you want to run a thriving online business, you’re going to need clients, and there’s no better place to find those clients than social media. Disliking social media for whatever reason is perfectly valid, but it’s the price of admission for business success so you need to make peace with it. As fitness professionals, you know about focusing on building long-term habits rather than short term successes, and posting on social media is no different.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

While on your online business journey, there will be times where you are growing your business and other times you are simply running it. There are three main phases of business development: the initial growth phase, the transition to running a business, and the potential for scaling. Today, Jill emphasizes the importance of building trust with an audience, the need for consistent lead generation, and the strategic decisions involved in scaling a business.    Get on the waitlist for Strategy + Scale: https://jillfitfree.com/ssmastermind-waitlist/   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

In this episode, Jill discusses the intricacies of partnerships in business—both with other companies and with other individuals. If you’re thinking about entering into a partnership, it’s of the utmost importance to evaluate what opportunities partnership can bring, understand what roles each party member is playing, and really lean in to open communication. Jill is no stranger to both successful and unsuccessful partnerships, so she shares personal experiences and insights on how to navigate those partnerships effectively, including the significance of complementary strengths, clear expectations, and having exit strategies for when things no longer work out.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

When you’re just getting started as an online coach, you may have to do things you wouldn’t normally, like coach for free or for very little money, to start building up your coaching skills and client base. You should also consider using your personal connections on Facebook and Instagram to fill your client roster, even though the people you know personally aren’t always your ideal client. Today, Jill shares personal anecdotes and practical tips—including beta testing and niche launches—to help new coaches effectively promote themselves and attract clients.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

There are a million little things you could be doing in your business at any given moment, but if your goal is to grow your business, you’re going to need to create some space to work on the bigger-picture actions and ideas. At times, it feels easier just to check little things off a to-do list, but constantly using your time and energy on the day-to-day things leaves no space for you to simply sit and think. In this episode, Jill shares 3 ways she creates space on a regular basis to work on the things the move her business forward.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Today, Jill discusses how to choose the right type of lead magnet based on your business goals and audience needs. There’s a difference between the lead magnets you’ll use for evergreen offers and launches, so the one-size-fits-all approach won’t work anymore. You’ll need to align your lead magnet with your pricing strategies and level of audience engagement, but at the end of the day, your biggest concern should be building and maintaining relationships with your potential clients once they’re in your ecosystem.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

At the beginning of your online business journey, you might still be working in the gym or at a corporate job, and more than likely you won’t have tons of time to devote to building out your online offerings. The good news is, you don’t need a lot of time to build your business—you need focused time. Productivity is not about the amount of time spent working but rather the focus and energy dedicated to tasks, which is why Jill highly recommends creating “block time” for yourself, setting boundaries, and incorporating anchor actions to enhance your energy levels. If you know how to leverage your time, you’ll see significant results in business and personal life.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

As an online business owner, you’re in the trust business. Your potential clients need to know, like, and trust you before they’ll feel comfortable spending money on your services. The best way to increase that rapport and trust starts with authentic personal connection—that means sharing pieces of your personality so your audience knows who you are! Today, Jill shares her experiences with audience engagement and how to effectively communicate personal stories to foster deeper relationships with your followers. Yes, you need to be an expert in your business, but you also need to be relatable and, most importantly, human.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

The more you talk about your offers, the more sales you’ll make. That may seem aggressive and insincere, but talking about your offers doesn’t have to mean making hard sales pitches every day—instead you can mention your offers frequently within the context of your daily life, and in doing so, you’ll build trust and familiarity with what you sell.    Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

There’s so much mystery around social media. Knowing what to post and how to grow your account can feel impossible, and while growth may be difficult, it isn’t impossible. Once you know the different types of content, you can put a plan in place that will make social media growth less mystifying. In this episode, Jill discusses top, middle, and bottom of funnel content, and how to utilize each type to attract, nurture, and convert followers into customers. Getting followers is only the first half of the battle—once you get the numbers, you’ll need to form deep and impactful relationships with those people.   Get on the waitlist for FBA: https://jillfitfree.com/fba-waitlist/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com