Should you offer discounts?

Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy. Connect with Abby: Craft Industry Alliance website Craft Industry Alliance Instagram Other links mentioned: hh Americas (June 20 - 23, 2023) New York Sheep & Wool Festival (Rhinebeck) Helpful resources: Make Your Business Card Stand Out: Essential Elements to Include (m1rmarketing.com)

In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective. Connect with Sarah: Sign up for her newsletter! Check out her patterns Follow her on Instagram Check out her website Shop on her Etsy Other things mentioned: My secondhand online yarn shop Kristina McGrath Join Book Club & do Scary Bingo with us in the Fiber Business Collective Omnivore App (keep all your newsletters in one place) Eli Trier Eli's newsletter signup Bird Collective Olive & June ManiMe Emily Lymm - Wool & Palette Newsletter Provider: MailerLite MailChimp Flodesk (affiliate link)

Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!). Past Episodes Mentioned: Interview Episode - There is No Such Thing as Competition with Eli Trier Coaching Episode - There's Still Value in Newsletters with Emily Wool Newsletter Providers Mentioned: Mailerlite Flodesk (affiliate link) MailChimp ConvertKit Klaviyo AI Bots Mentioned: ChatGPT Rytr Bard Other Links Mentioned: Bird Collective For the Birds Rehab: Secondhand Yarn Shop Join the Fiber Business Collective (I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches)

Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing. Links mentioned in this episode: Alchemy: The Curious Science & Dark Art of Creating Magic in Brands, Business, and Life by Rory Sutherland Fiber Business Collective

Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry. Connect with Julie: Julie's Instagram Julie's Website Other links mentioned in this episode: Brianna Capelet Julie Hoover Levi's 501 Jeans Our Maker Life h+h Americas Allison P. Davis's article: A Vibe Shift is Coming - Will any of us survive it?

It's not black & white. So, let's talk about it.

Connect with Lily: Lily’s Instagram The Curatorial Knits Podcast Other links mentioned in this episode: To Have and To Hold book by Philipp Blom (thriftbooks.com) Lily’s gallery: Hosfelt Gallery René Magritte | MoMA Andrea Higgins Suzusan Paul McCartney and His Creative Practice: The Beatles and Beyond by Phillip McIntyre, Paul Thompson, Paperback | Barnes & Noble® (barnesandnoble.com)

Emily’s website: www.woolandpalette.com Emily’s Instagram: www.instagram.com/wool.and.palette Emily’s guide on Color Theory: Going Beyond the Rainbow Links mentioned in this episode: TSA Instagram - www.instagram.com/tsa Who Gives a Crap - Home | Who Gives A Crap USA Squatty Potty - https://www.squattypotty.com Hilda TV Series - Watch Hilda | Netflix Official Site Fiber Business Collective - https://www.fiberbusinesscollective.com

Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter. Connect with Stacy: Website Instagram Facebook Join the Fiber Business Collective. This week's episode is supported by White Rose Fiber Company.