Fashion Business Mindset podcast

Impact Edit: Mary Lou Ryan, Co-Founder of bassike | Building A Successful, Iconic Australian Brand

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Welcome to Impact Edit, where we bring you the most powerful insights and golden nuggets from our impactful conversations with thought leaders and changemakers in the fashion industry.  We are revisiting a remarkable episode that left a lasting impression.

In this snippet from our original podcast episode, I’m chatting with Mary Lou Ryan who co-founded bassike with Deborah Sams in 2006 to create what they couldn’t find: high quality, design-led, sustainably sourced wardrobe essentials.

Lou & Deb chose to work with organic cotton, Australian makers and responsible business practices from the beginning.

The pair designed the first collections from a 1950s cottage on Sydney’s Palm Beach, and bassike has the ease and vitality of Australian beach life in its DNA.

Their debut collection was a considered edit of luxurious, organic cotton jersey t-shirts and pants that instantly connected with wearers in search of contemporary designs with the versatility to work within their existing wardrobes.

Mary Lou holds the title of Director of Sustainability & Supply Chain at bassike, with a commitment to accelerating and amplifying positive change at the brand, within the community and the broader fashion industry.

bassike is proudly B Corp and Climate Active Carbon Neutral certified.

During our dynamic chat, Lou talks us through:

  • Lou’s early days in the industry
  • Why and how Lou and Deb launched bassike
  • Bassike’s Responsible Business Journey
  • Building Meaningful Partnerships
  • Local Manufacturing & Sustainable practices
  • Nurturing their loyal, engaged customer  
  • Working on Mindset & Wellbeing and so much more.

I loved every minute of my time with Lou and no doubt you will too.

You can find bassike at: 

Website

Instagram 

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Website: www.fashionequipped.com.au

Let's do this together, let's make The Fashion Business, YOUR Business!

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