Using event data to prove ROI and optimize events

Join us for the season finale of Event Horizons as we reflect on our top takeaways from season two. Discover how to do more with less by repurposing content and auditing your existing resources. Learn how to elevate in-person events and create personalized experiences that are worth attendees' time and money. We also discuss how the definition of hybrid has evolved and the importance of equitable virtual and in-person experiences. Plus, explore the benefits of using an all-in-one event platform for a seamless and efficient planning process. Don't miss this episode packed with valuable insights and lessons learned to revolutionize your future events.Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events. Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to attendees' preferences. We also share real-life examples, practical tips, and actionable advice to enhance your event content strategy. If you’re looking for insights on creating a holistic attendee journey and effective methods for researching event content, this episode is for you! Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

In this episode, we're joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program. We talk about the importance of having an event technology platform of record, event features that are top of mind for event organizers, the most effective way to measure the ROI of event technology investments, and so much more!Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

Mahoganey Jones, Founder and CEO of Event Specialists Inc., joins us to explore the world of niche events. In this episode, Mahoganey shares her expertise on the advantages and challenges of hosting niche virtual and in-person events. Discover how to attract more attendees, elevate sponsor engagement and ROI, and create unforgettable experiences without breaking the bank. Whether you're a seasoned event planner or a newcomer, this episode is packed with valuable strategies and tips to help you take your niche events to the next level.Check out the Webex Events resource library for free templates, tools, guides, industry reports, and case studies for event professionals.

In this episode, Michelle Nicole McNabb, Owner and Founder of Emenee Marketing 'n' Events, joins us to discuss how tech-enabled in-person events deliver immersive attendee experiences, drive ROI for sponsors and exhibitors, and streamline the event planning process.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Learn more about Webex Events.

Event Horizons is back for season two! Our first guest is Miguel Neves, Editor-in-Chief of Skift Meetings, and we're diving into the current state of the events industry. In this episode, we explore how in-person events have changed, how to exceed attendee expectations for in-person and virtual experiences, the importance of event data, personalization, and more. If you're passionate about the events industry and want to stay ahead of the curve, this episode is for you.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Learn more about Webex Events.

Event Horizons is coming back with season two next week. Be sure to follow so you don't miss it!

After exploring how the industry has evolved over the last few years and where it stands today, it’s time to look ahead. Based on everything we’ve covered in episodes 1-5, what does all of this mean for the future of events? More connected experiences, year-round programming, consolidation of the event tech market, high production value across all formats, the need to prove ROI (and how event tech helps you achieve this). This episode is a summary of what we’ve learned and how this will shape the future of events. We’ll even take a look into the more distant future and talk about the potential impact of tech like VR, AR, and the Metaverse.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Learn more about Webex Events.Get the complete guide to event data and ROI.Visit this blog to learn how to build ROI-driven, cost effective event sponsorships.Learn how to level up event production for in-person, virtual, and hybrid events.

There are so many different opinions and perspectives on what a hybrid event is, how to execute a successful hybrid event, and whether or not they’re worth the additional costs and logistics involved with catering to two audiences at the same time. This episode will explore how event planners are defining and thinking about hybrid events today, examples of successful hybrid events, and how leaning into digital elements (even for in-person events) can help take your events to the next level.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Learn more about Webex Events. Follow the guide to reimagining hybrid events as flexible event experiences.Visit the blog for the ultimate guide to hybrid events.Discover how Miller Tanner Associates leverages Webex Events to power meaningful in-person, virtual, and hybrid events Explore how MAD//Fest leverages Webex Events to craft immersive attendee experiences and drive measurable ROI for their sponsors. Attend our upcoming virtual event, Event trends lookahead: Taking your events team into 2023. 

Collecting and learning from event data is key to a successful event program. Whether it’s a virtual, in-person, or hybrid event, event professionals can use event tech to collect data that will help them improve their event program and prove ROI to sponsors, exhibitors, and internal stakeholders. This episode will highlight the importance of collecting and leveraging event data to take your events program to the next level, get buy-in from leadership, and continue to attract sponsors and exhibitors.Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.Get the complete guide to event data and ROI. Measure event success with these top 11 KPIs.