Jay Hasbrouck 'The power of ethnographic thinking in Design'

Enjoy our content? Support This is HCD by becoming a Premium Member Rita Denny applies an anthropological framework to consumer behavior across the globe, calling on linguistic, semiotic and symbolic traditions for interpreting attitudes, perceptions and practices. Rita’s work has supported strategic development of products, services and brands as well as communications strategies for Fortune Global 500 companies, government agencies and public institutions. Most recently, she is the executive director of EPIC. Rita holds a Ph.D. in Anthropology from University of Chicago. With Patricia Sunderland she is the author of Doing Anthropology in Consumer Research and editor of Handbook of Anthropology in Business. She is a dedicated Lake Michigan swimmer. EPIC: www.epicpeople.org Practica: www.practicagroup.com Rita on LinkedIn: https://www.linkedin.com/in/rita-denny-a9393a5/ This is HCD Podcast Network EthnoPod with Jay Hasbrouck Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan Getting Started in Design with Gerry Scullion Power of Ten with Andy Polaine NEW: The Big Remote with Gerry Scullion and Andy Polaine NEW: Moments of Change with Melanie Rayment Talking Shop with Andy Polaine and Gerry Scullion Decoding Culture with Dr. John Curran NEW: World Wide Waste with Gerry McGovern NEW: Global Jams Podcast with Adam Lawrence and Markus Hormess Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the practitioner community on This is HCD Slack Channel Read articles on our This is HCD Network on Medium Learn more about your ad choices. Visit megaphone.fm/adchoices

Please join me as I talk with Sam Ladner about her new book, Mixed Methods. We cover some of Sam's critical insights, including: working in cross-functional teams, the importance of artifacts, creating psychological safety, luxuriating in the customer, and data exhaust. If you're a current or aspiring UX Researcher, this episode is for you! Please help us with our conference survey (2-minutes)https://thisishcd.typeform.com/to/Kwhmnw This is HCD Network Design Politics Conference site Power of Ten with Andy Polaine EthnoPod with Jay Hasbrouck Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan Getting Started in Design with Gerry Scullion Talking Shop with Andy Polaine and Gerry Scullion Decoding Culture with Dr. John Curran Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the practitioner community on This is HCD Slack Channel Read articles on our This is HCD Network on Medium Learn more about your ad choices. Visit megaphone.fm/adchoices

Genevieve Bell is a distinguished professor at the Australian National University and the Director of the Autonomy, Agency and Assurance (3A) Institute. She is also a Vice President and Senior Fellow at Intel Corporation. After completing her PhD in cultural anthropology at Stanford University, she joined Intel in 1998 and went on to establish Intel’s first User Experience R&D Lab, and co-founded its first Strategy Office, where she ‘spent her life in the future, returning to the present on the weekends’. In 2017 she returned to her home country of Australia to establish the 3A institute examining the human impact of AI at scale. She continues to support the Intel senior leadership group whilst creating a new branch of engineering at the ANU. Genevieve on Twitter Genevieve on LinkedIn We are hosting our first conference in Dublin - June 2020. Stay up to date by joining our newsletter Learn more: https://www.thisishcd.com/conference/this-is-hcd-conference-dublin-ireland-june-16-17-2020/ Support our podcasts Buy This is HCD Merch Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the practitioner community on This is HCD Slack Channel Read articles on our This is HCD Network on Medium Other podcasts on This is HCD Network Power of Ten with Andy Polaine EthnoPod with Jay Hasbrouck Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan Getting Started in Design with Gerry Scullion Talking Shop with Andy Polaine and Gerry Scullion Decoding Culture with Dr. John Curran Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello, and welcome to Ethno Pod on This is HCD.  My name is John Curran and I’m your guest host.  I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shapes organisations and consumer behaviour. Jo Anne walked through the three key areas of where anthropology connects with Design.  Both in relation to what anthropology gives design, but also what anthropology can learn from design. Here, Jo Anne makes it clear that she is not a designer, which I think is a really important point.  Jo Anne then shares with me the research she did on public toilets and her holistic approach to understanding the different layers of meaning in this area.In this episode Great British toilet map https://www.toiletmap.org.uk/ https://twitter.com/gardezleau https://www.linkedin.com/in/joannebichard Connect with This is HCD Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter (we have lots of design giveaways!) Join the This is HCD Slack Channel Follow us on Medium Other podcasts on This is HCD Network Power of Ten with Andy Polaine EthnoPod with Dr John Curran Bringing Design Closer with Gerry Scullion ProdPod with Adrienne Tan This is HCD is brought to you by Humana Design Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I caught up with Dr. John Curran, a London-based anthropologist. Now, we met in Service Design Days in Barcelona where John was giving a keynote on conflict, and how important it is to deal with this conflict, not only in the design process but also the broader impact to the business itself. Links from episode Johns Service Design Days keynote John on Twitter Johns website This is HCD is brought to you by Humana Design Follow This is HCD us on Twitter Follow This is HCD on Instagram Sign up for our newsletter Join the This is HCD Slack Channel Follow us on Medium   Learn more about your ad choices. Visit megaphone.fm/adchoices

This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed. Jays website Jay Hasbrouck on LinkedIn Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'  Learn more about your ad choices. Visit megaphone.fm/adchoices