
A note to listeners: This episode includes frank discussions about raising, slaughtering, and processing animals for food. While it’s not graphic, I thought I’d warn you ahead of time.
If you’ve bought beef lately, you’ve probably experienced a little sticker shock. Ground beef, once one of the most affordable ways to feed a family, is starting to feel like a luxury purchase. And a good ribeye? You might need to take out a second mortgage.
But here’s something that doesn’t make sense.
If Americans are paying more than ever for beef, why are so many ranchers, independent butchers, and small meat companies struggling to stay in business? Where is all that money going?
This question is especially personal because I learned some of the answers the hard way, by closing my whole-animal butcher shop, Electric City Butcher in 2023.
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When I became a butcher, I believed I was part of a movement that could fundamentally change the way Americans bought and ate meat. Working directly with small, family-owned farms in California, butchering whole animals by hand, and finding a customer for every cut. If we connected people with the farmers raising their food, we felt they’d appreciate the difference and be willing to pay more for it.
And many did.
But the economics were brutal. Labor, processing, transportation, and the challenge of selling an entire animal made running a responsible meat business far more complicated than we’d imagined.
Around the samel time, today’s guest, Cliff Pollard was building Cream Co., a Bay Area meat company with a similar mission but a very different approach. While Electric City Butcher was trying to sell meat directly to consumers, Cliff was building the processing and distribution infrastructure to help responsible ranchers reach larger markets.
Ten years later, we have a lot to talk about.
In this week’s Enlightened Omnivore podcast, Cliff and I explore what we’ve learned about the meat industry, what we got wrong, and why building a better food system is so difficult.
* Is the corner butcher shop extinct?
* Why can grass-fed beef from Australia cost less than beef raised in California?
* Have restaurants lost interest in where their meat comes from?
* And what happens when doing the right thing for farmers is bad for business?
Most importantly, we explore what I call the missing middle—the slaughterhouses, processors, distributors, and other businesses that connect the people raising our food with the people eating it.
It’s a part of the food system we rarely talk about, but one that may hold the key to making responsibly raised meat more accessible and affordable.
Join us for a conversation that challenged some of my assumptions about the meat industry. It might challenge a few of yours, too.
Resources and Links
Want to learn more about the economics of responsibly raised meat?
* Cream Co.: Learn about Cliff’s company and its approach to sourcing and distributing meat.
* Companies and organizations mentions in today’s pod:
* The Missing Middle: Read my earlier essay about the infrastructure challenges facing regional food systems.
* USDA Cattle & Beef: Explore the economic forces affecting cattle supplies, beef prices, and international trade.
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Have Thanksgiving Questions for Me?
On Saturday, November 14, at 8 a.m. PT / 11 a.m. ET, I’ll be hosting my next Substack Live, where you can ask all your Thanksgiving dinner questions.
Should you brine your turkey? How do you keep lumps out of gravy? What’s the best way to cook a heritage-breed bird? And where can you find a really good turkey in the first place?
Bring your questions, or send them in advance. I’d love to help make your Thanksgiving dinner a little easier and a lot more delicious.
CookStack Collective
This month’s CookStack class features Kerry Faber making gluten-free Cabbage-Wrapped Chicken Parm Meatballs—a perfect comfort food combination for fall.
If you missed the November 10 class, paid subscribers can catch the recording, along with previous CookStack classes.
Become a paid subscriber to access these classes and support Enlightened Omnivore.
Stay Connected
* Follow along on YouTube, Instagram and TikTok for video content, reels, and behind-the-scenes thoughts. I’m also on Facebook and LinkedIn.
* Say hi on Substack Notes—I’m posting almost every day about my random reflections on life.
* Join me in Chat. It’s a space just for subscribers, kind of like a group text but less embarrassing. Download the app, tap the Chat icon (it looks like two speech bubbles at the bottom), and find the latest “Enlightened Omnivore” thread.
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