Google Merchant Center Updates: Big Changes for eCommerce Brands

12 - This is the final episode of the Email Einstein podcast.After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. Through personal stories, real business experiences, and lessons learned from projects that thrived (and others that didn’t), this episode explores how iteration, timing, and self-awareness shape long-term success. This may be the final episode, but the growth, learning, and connections continue. Claim your free email marketing audit!

11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁  1,200+ Holiday Email Examples from Top eCommerce CampaignsVira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and keep your campaigns running smoothly during the post-BFCM season.Plus, they share quick tips for BFCM and December campaigns that you can implement to keep your email marketing running smoothly during this busy period. Claim your free email marketing audit!

10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season.🎁 Get 12 Strategies to Increase AOV - Free Checklist!You’ll learn five proven tactics:Use tiered discount codes.Offer creative free gift thresholds.Add upsell and cross-sell ideas.Promote profitable payment & shipping methods.Provide early access for VIP.Learn what works and what doesn’t from real eCommerce brands, so you can improve your BFCM campaigns.🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Claim your free email marketing audit!

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday.🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to maximize efficiency. They also share tips on implementing high-converting flows such as back-in-stock and price drop automations, along with creative tactics to drive repeat purchases well into the Black Friday season.🎁 Get Free Black Friday/Cyber Monday Checklist! Claim your free email marketing audit!

8 - Secrets Behind High-Performing Email DesignGet The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss.Watch the video to see all the design examples!You’ll LearnHow often email design trends changeWhy image-only emails are a bad ideaWhat white space is and how to use it in emailsWhy visual hierarchy is crucial in high-converting emailsHow to keep the text-to-image balanceWhat separates high-performing designs from average onesHow AI tools make email design easier (With Examples)and more!  Claim your free email marketing audit!

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.Free Checklist To Improve Click-Through Rates! You’ll Learn About…Why your current click-through rate might be underperformingReal-life case studies and what they reveal about successful (and unsuccessful) email strategiesThe dangers of using too many CTAsWhen plain text emails can actually outperform designed onesHow segmenting your list can drive resultsMust-try tools to level up your email marketing experimentsWhy ongoing testing is essential to staying effective Claim your free email marketing audit!

6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.  Get a Free Checklist for Preventing Emails from Going to SpamYou’ll LearnWhat transactional emails are and why they’re so important The difference between transactional and marketing emailsExamples of transactional emails that keep customers coming back The essential elements of the best transactional emails Claim your free email marketing audit!

5 - Curious how AI is reshaping marketing?In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Get 650+ Free Email Examples to Master the Top 5 AutomationsAbout Today’s GuestRobbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.You’ll Learn About…How to use AI in marketing effectivelyWhich AI tools are best for different tasksPrompts that actually work (and save you time)Creative ways to use AI for customer researchUsing AI as a thought partner for proposals, campaigns, and important emailsHow AI in marketing automation boosts performanceWays AI can help check your emails for tone and typos Claim your free email marketing audit!

4 - Google just dropped major Google Merchant Center updates—are you ready?In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.Free Checklist for Preventing Emails from Going to Spam Claim your free email marketing audit!

3 - Klaviyo’s new pricing is here—are you ready?In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.Watch a Free Klaviyo Mastery 3.0 Course here! You’ll Learn About How to handle large lists with low engagementKlaviyo’s new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps to protect your performance   All the mentioned resources are here! Claim your free email marketing audit!