BONUS: Introducing AI Badassery

I've got some exciting news to share! I'm bringing AI to The Lounge with a brand-new membership tier... Lounge+ AI Badassery! In this quick episode, I'm sharing what's coming, why I'm so excited about the possibilities of AI for product-based businesses, and what this means for the existing Lounge membership. Plus, a quick update on the podcast schedule as I get everything ready for launch! Links & Resources: Get on the AI Badassery waitlist: https://ecommercebadassery.com/ai Join The Lounge: https://ecommercebadassery.com/membership Holiday Marketing Episodes & Resources: https://ecommercebadassery.com/holidaypodcast

The Shopify Editions Fall 2026 release is here, and while AI is once again taking center stage, there are some long-overdue improvements worth getting excited about. But not every shiny new feature is all it's cracked up to be. In this episode, we're talking about: The latest AI shopping updates and what they actually mean for merchants New Shopify Sidekick capabilities and how they performed in my real-world tests Shopify's new Canvas theme builder and why I'm not convinced it's a good idea A long-overdue collection merchandising update that I'm VERY excited about Plus, a handful of other updates you'll want to know about Tune in for my take on what's worth your attention, what you can probably ignore, and where you should think twice before jumping in.   Shopify Editions Updates:  https://www.shopify.com/editions/fall2026 _______ Full Episode Show Notes https://ecommercebadassery.com/400   _______   Let's Connect Website: http://ecommercebadassery.com/ Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683    

Want to make more money this holiday season? Send more emails. But if the thought of increasing your email frequency has you worried about declining open rates, unsubscribes, or landing in the spam folder, this episode is for you. Here's the thing: your open and click rates don't pay the bills. Revenue does. And while email engagement matters, a dip in those metrics isn't necessarily a reason to pull back. In this episode, we're talking about how to strategically increase your email sends for Black Friday and the holiday shopping season without sacrificing your email deliverability. Here's what we're covering: Why declining open and click rates aren't always a bad thing The email metric that matters most to inbox providers How to prepare your subscribers for increased holiday email frequency A simple way to protect your list from unnecessary unsubscribes and spam complaints My favorite trick for sending to less-engaged subscribers (and how I used it to help a client escape the spam folder) What the data says about the best times to send your holiday emails Don't let the fear of the spam folder keep you from making more sales. It's time to send the damn email.   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes https://ecommercebadassery.com/399   _______   Let's Connect Website: http://ecommercebadassery.com/ Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683    

Selling online can feel impersonal, but you’ve got more opportunities to make your customers feel special than you might think. In this quick episode, I’m sharing seven ways to surprise and delight your customers this holiday season... without creating a ton of extra work for yourself. Inside this episode: What makes an unexpected extra worth including. How to give loyal customers a little VIP treatment. A retail standby that can bring shoppers back after the holidays. Small touches that make holiday shopping more fun.   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/398   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683    

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head   _______   Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast   _______ Full Episode Show Notes http://ecommercebadassery.com/397   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683    

Holiday marketing can start to feel pretty repetitive, especially when you’re promoting the same product assortment for weeks on end. But you don’t need a constant stream of new products, promotions, or elaborate gift guides to keep giving customers a reason to pay attention. In this episode, we’re talking about how to change the positioning around the products you already sell so they feel relevant to more people, more gifting situations, and more buying motivations throughout the holiday season. In this episode: Why changing your positioning can help you get more mileage out of the products you already sell How to make it easier for holiday shoppers to connect a product with someone on their list Creative ways to find fresh marketing angles beyond the standard holiday gift guide How to use these ideas across your holiday marketing without creating a ton of extra work _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/395   Holiday Resources https://ecommercebadassery.com/holidaypodcast   The Lounge https://ecommercebadassery.com/membership   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

New customers could be sitting on your site right now, waiting for a reason to join your email list before Black Friday. This week, I'm sharing ways to grow your email list before the holiday rush, from the basics most stores get wrong to the creative ideas your competitors aren't using yet. Shoppers are already researching their Black Friday buys, and the ones who join your list now are the ones you'll get to sell to when your sale drops. Whether you have a handful of subscribers or thousands, you'll walk away with a few new ways to get more of the right people on your list in time for BFCM. In this episode: How to optimize your pop-up strategy The default Klaviyo setting quietly keeping past customers off your list A mystery discount code idea that gets people excited to open your Black Friday emails How to make social media sign-ups feel like a game instead of a chore When price drop and wishlist alerts are worth the setup (and when to skip them) What happens when you keep your sign-up forms live during Cyber Week _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394   Holiday Resources https://ecommercebadassery.com/holidaypodcast   The Lounge https://ecommercebadassery.com/membership   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Before you lock in your Black Friday plans, let’s talk about what shoppers say they want, and what that actually means for your business. I’m breaking down Tapcart’s BFCM shopper survey and sharing where I agree, what deserves a closer look, and how I’d approach these findings as an eCommerce strategist. From choosing your promotion to deciding how often to email, this episode will help you ask better questions about your Q4 plans before you add one more thing to your to-do list. In this episode: Who’s behind the survey and why that matters when interpreting the results What spending expectations can, and can’t, tell you about your customers Whether different shopper behaviors call for different marketing strategies How AI is influencing product discovery and shopping decisions When holiday shopping starts, and what that means for your promotional calendar Which offers shoppers say they prefer and how to weigh that against your own results How much communication customers are open to during a sale The role loyalty programs can play beyond the holiday season _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/394   Holiday Resources https://ecommercebadassery.com/holidaypodcast   The Lounge https://ecommercebadassery.com/membership   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Most of the metrics you're blaming right now aren't actually the problem. Your conversion rate, your ad performance, your email flows... they're usually just the messenger. And chasing the wrong fix means you spend real time and money without ever solving anything. In this episode: The one question to ask before you touch any underperforming metric in your business Why the obvious answer is almost never the real one Where this same trap shows up way outside of marketing The weirdly specific cat story + $10k vet bill that illustrates this perfectly (apologies in advance) _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/393   The Lounge https://ecommercebadassery.com/membership   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Flodesk recently released its 2026 Email Marketing Trends Report, analyzing more than 3 million campaigns and 14 billion email deliveries. And while some of the findings reinforce long-standing email advice, others challenge the “best practices” we’ve all heard for years. In this episode, I’m breaking down the data through an eCommerce lens and digging into: Whether image-heavy emails actually hurt deliverability What segmentation really means for product-based businesses The subject line tactics that may, or may not, matter Which “spam words” are actually worth worrying about What the data says about the best days and times to send Why some list-growth and automation findings are a little misleading The email metrics I think matter more than opens and clicks You’ll also hear why some of the tiny email optimizations people obsess over probably matter a lot less than you think, and what I’d prioritize instead if your goal is actually making more sales from email. If you’ve ever wondered whether you’re sending at the wrong time, using too many images, overthinking your subject lines, or following outdated email marketing advice, this episode will give you a much better framework for deciding what’s worth testing in your business. _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/392   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683