Inside my creative business. What worked, what didn’t, lessons learned in 2023

In today's BONUS episode (134) of the EAT, CAPTURE, SHARE podcast, I'm talking with food photographer and food photography teacher, Darina Kopcok. We chat about how to stay true to your own food photography style while still appealing to a variety of clients, the difference between finding your style and finding your artistic voice and how cultural heritage informs your stylistic choices. Keep a pen nearby as this episode is full of practical tips!Here's what else you can expect from today's episode...Darina introduces herself.Darina explains why formally studying photography may be essential for you.Darina talks about how she uses light.Darina gives her top tips on how to find your style of food photography.Darina explains how to strike a balance between showing range and consistency.Darina gives her best advice for how to work with a client if their style is different from yours.Darina gives practical advice for how to grow and evolve in your food photography.Darina outlines some key portfolio tips you don't want to miss!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it and sign up for your pre-order bonus in this blog post HEREFind out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Darina's photography portfolio, website and InstagramDarina’s Find Your Food Photography Style masterclass Donna CrousFinding your creative voice – Eat Capture Share podcast episode number 88Find the full show notes HEREFind my Instagram HERE 

In today's episode (133) of the EAT, CAPTURE, SHARE podcast, I'm talking with food, lifestyle and documentary photographer Emma Croman.  We chat about how to cultivate your unique style in your photography, why 'niching down' isn't best for everyone and how to succeed in magazine photography.  Emma's encouraging words and professional insights will inspire you to explore your own creative photography areas. Here's what else you can expect from today's episode...Emma introduces herself.Emma explains how she got started as a photographer.Emma reveals how she found the courage to quit her 9-5 job and become a full-time food photographer.Emma talks about how to cultivate your unique style.We chat about why niching down isn't right for everyone.Emma defines documentary photography.We talk about how we use different cameras and lenses for different styles of photography.Emma gives her best advice for how to make it as a successful photographer.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it and sign up for your pre-order bonus in this blog post HEREFind out more about my brand new Reels for Food Content Creators Online Course HERE  Find out more about my flagship Foundation Food Photography & Styling Online Course HERE (use code ECS10 at checkout for 10% off!)The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Emma's website (and quarterly newsletter), blog and InstagramThe Humble HomeThe politics of influence – Eat Capture Share podcast episode number 127Find out more about my free Instagram Food Photography Challenge HEREMartin PooleMadeleine Shaw and her book A Year of Beautiful EatingFind full show notes HEREFind my Instagram HERE 

In today's episode (132) of the EAT, CAPTURE, SHARE podcast, I'm chatting with California-based filmmaker and photographer Adrian Per, who has created content for Little Nas X, Nike and many more. We talk about the power of storytelling in videography, how to incorporate authenticity into your food photography and videography, and how to create content that stands out on social media. Get ready to take notes because this episode is packed full of tips that you won't want to miss! Here's what else you can expect from today's episode...Adrian introduces himself.Adrian shares how changing his Instagram strategy led to over 400K new followers in 1 year!Adrian explains how he approaches pacing and storytelling in videography.Adrian gives his best advice for finding the confidence to step in front of the camera.Adrian reveals the one thing you need to include in your food photography to achieve the best result.Adrian gives practical advice on how to come up with ideas for your Reels.Adrian shares the most common pitfalls to avoid when filming videos.Adrian gives his top tips for how to get your videos to stand out and get noticed.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyMy new book 'How To Make Your Food Famous' is ready for pre-order! Read more about it in this blog post HEREJoin my brand new Reels for Food Content Creators Online Course using code podcast10 at checkout for 10% off! (offer valid until midnight March 31st 2024)Magic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Adrian's website, Instagram, TikTok and YouTubeAnatomy of a Filipino householdVimeo Food ChannelKarl ShakurThe Life of Riza on YouTubeEthan UncuratedAdrian's Discord Mood BoardChristopher NolanWes AndersonQuentin TarantinoFind the full show notes HEREFind my Instagram HERE 

In today’s mini solo episode (131) of the EAT, CAPTURE, SHARE podcast, I am finally revealing the title and the topic of my new book! PLUS I answer your most frequently asked Instagram questions!  Here's exactly what you can expect from today's episode...I share how I got approached by a publishing house.I note how I decide whether to say yes or no to a project.I reveal the title and topic of my new book!I explain how using the strategies in my book made a huge difference to my Instagram growth!I share my honest thoughts about the book’s visuals and content!I outline exactly where you can take a sneak peek at the cover and design of my new book!I share more about the pre-order bonus and how to obtain it!I outline how this new book differs from Creative Food Photography.I answer your Instagram questions about how to increase engagement, how to develop a solid Instagram stories strategy, how to grow your Instagram in 2024, mindset, and more!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyI got a book deal - The story so far – Eat Capture Share podcast episode number 124White Lion PublishingTake a sneak peek at HOW TO MAKE YOUR FOOD FAMOUS HERE.Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE! and sign up for your pre-order bonus.Find out more about my brand new Food Reels Online Course HERE. Please use code PODCAST10 at checkout for 10% off! Offer valid until midnight March 31st, 2024Magic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!My reels went viral, this is what I discovered! - Eat Capture Share podcast episode number 122I met with meta, this is what I learned - Eat Capture Share podcast episode number 115Find the full show notes HEREFind my Instagram HERE 

In this week's episode (130) of the EAT, CAPTURE, SHARE podcast, I'm talking with commercial food and beverage photographer and AI creative Teri Campbell, who has shot for well-known brands such as Procter&Gamble and Wendy’s, to name but a few. In this conversation, we talk about all things AI and how it pertains to food photography! Should we be worried that AI will take over and make our roles as food photographers redundant? OR is AI something to embrace wholeheartedly?  We chat about all this and lots more within the world of food photography and AI! If AI is something you’re concerned about and unsure how to approach, this fun and informative episode is for you!Here's what else you can expect from today's episode...Teri introduces himself and talks about how he got started as a food photographer.Teri explains how food photography has evolved over his 40-year career and what he sees as the core essence of food photography today!Teri outlines what AI in food photography actually is!We chat about the difference between AI and Photoshop in its respective application for food photography.Teri outlines the 3 best ways to use AI in your photography as well as some of AI’s current limitations.Teri speaks to the issue of whether AI will replace food photographers!We talk about copyright and AI.We discuss why jumping in now is the right moment!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyJoin my brand new Reels for Food Content Creators Online CourseTeri's website and Instagram Teri’s AI generated cinnamon roll!Discover more about the Paris Food Photography Summit HEREDiscover more about the London Reels and Styling in person workshop with Silvia HEREMagic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Find the full show notes HEREFind my Instagram HERE 

In today's episode (129) of the EAT, CAPTURE, SHARE podcast, I'm looking into the year ahead with photographer, director and content creator Penny De Los Santos and recipe developer, content creator and health coach Lina Jabbari. We predict THE trends that will dominate the world of food blogging, food photography and food content creation in 2024!  Here's what else you can expect from today's episode...I share some exciting news!Lina and Penny introduce themselves.Penny makes predictions about AI. We discuss shifts in videography trends on Reels and TikTok that YOU need to know about.Lina highlights the importance of food as self-care in 2024.I talk about how photos are back in a big way and it's a little unexpected!We share how we're loving this trend within the drink space!Lina and Penny talk about creating content for people who are changing their priorities in the kitchen.We talk about building trust with our audiences and how this unexpected trend is making it happen.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my brand new Food Reels Online Course HERE. Please use code REELS10 at checkout for 10% off and a BONUS Instagram Masterclass worth £97. Offer ends at midnight, Sunday, February 4th, 2024. Penny’s Instagram, website, podcast - Depth of FieldLina’s Instagram, website, cookbook and date bark recipeVerna GaoHotpot restaurantMagic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Find my Instagram HERE Find full show notes HERE

In today's episode (128) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Paris-based food photographers, food stylists and co-organisers of the Food Photography Summit, Massiel Zadeh Habchi and Mélanie Rousselle. We talk about how to set up in-person workshops and events, discuss clever marketing strategies to ensure they are successful, and why running an in-person event is so beneficial for your business. Get ready to feel inspired to organise your own in-person meeting!Here's what else you can expect from today's episode...Massiel and Mélanie introduce themselves.Massiel and Mélanie explain the benefits organising an in-person rather than online event.Mélanie talks about the challenges specific to hosting an in-person event and how to overcome them.Mélanie talks about generating profit from an in-person event.Massiel and Mélanie share their top marketing tips.Mélanie and Massiel talk about when the Food Photography Summit is taking place and why everyone should come!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFood Photography Summit, Paris - March 2024 Special discount for Eat Capture Share listeners, use code EATCAPTURESHARE when signing up between February 1st and February 15th 2024 and get 10% off!The Summit, Massiel and Mélanie on Instagram, and the Summit newsletter (English)The politics of influence – Eat Capture Share podcast episode number 127Join the wait list for my brand new Reels for Food Content Creators Online Course HEREFind out more about my March 2024 Food Photography and Reels Creation Group Workshop HEREMagic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Find full show notes HEREFind my Instagram HERE 

In today's episode (127) of the EAT, CAPTURE, SHARE podcast, I'm talking with writer and photographer Alyson Morgan. In this conversation, we talk about how Alyson achieved success on Instagram, especially with Reels, and we delve into how to show up online as a content creator during difficult political times.We chat about Alyson's creative process, and how she shares consistent content while balancing the needs of her family and day-to-day life. Alyson also encourages food photographers and food bloggers to think about how to use your voice and platform and why it matters. This conversation will encourage you to start the New Year reconnecting with the core purpose of why you do what you do.Here's what else you can expect from today's episode...Alyson introduces herself.Alyson talks about how she got started as a photographer.Alyson explains how she transitioned from photography to videography on Instagram.Alyson gives her top tips for creating beautiful Reels consistently.We discuss whether content creators with platforms should speak up for issues on social justice and how best to navigate politics online.Alyson talks about her book, Our Kindred Home.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe #eatcaptureshare food photography challenge is back! Read more about it in this blog post, and SIGN UP HEREJoin the wait list for my brand new Reels for Food Content Creators Online Course HEREAlyson's website, Instagram and SubstackAlyson's bookMagic Mind, The World’s First Productivity Shot use code ECS20 to get 20% off!Find the full show notes HEREFind my Instagram HERE 

In this week’s solo episode (126) of the EAT, CAPTURE, SHARE podcast, I share the behind the scenes of my creative business in 2023 - what worked, what didn’t work and a sneak peak into 2024 - in the hope that you can apply the lessons I learned and expedite your business growth!Here's exactly what you can expect from today's episode...I share the two strategies that helped grow our mailing list substantially this year!I chat about why growing my Instagram this year was a core goal and what major business lessons I learned in pursuing said goal!I note how I make decisions on what content to focus on in my business and why! I explain exactly why I will continue posting content on Instagram that doesn’t resonate.I share how I have grown an incredible team and why it’s made all the difference in my business this year.I share a big win regarding one of our launches this year (and what allowed it to go so well)! I explain why self awareness is vital for every creative business owner and how it served me in 2023.PLUS I share this year’s biggest shortcomings in my business, the hard lessons learned and how you can use these lessons in your business! Note: Audio is not as high quality as usual; my apologies. I hope the episode is still worth listening to and offers lots of value!LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyHow I transformed a small room into a home office & photography studio. Read more about it in this blog post HEREGet my free tips for the perfect home studio set up HEREMy reels went viral, this is what I discovered! - Eat Capture Share Podcast episode number 122Join the wait list for my new Reels for Food Content Creators Online Course HEREFind out about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREOur PlaceVideo content strategies, with Orchids and Sweet Tea - Eat Capture Share Podcast episode number 107Instagram Reels strategies for food photographers with Jasmine Star - Eat Capture Share Podcast episode number 75Find out about my online Foundation Food Photography and Food Styling course HEREFind out about all my online courses and bundles HEREFind out about my free Instagram Food Photography Challenge HEREFind full show notes HEREFind my Instagram HERE 

In today's episode (125) of the EAT, CAPTURE, SHARE podcast, I'm chatting with food photographer, recipe developer, YouTuber and cookbook author, Murielle Banackissa. We talk about how Murielle achieved success on YouTube, how to monetize your YouTube channel and so much more. Murielle's enthusiasm for YouTube will have you turning to long-form videos in no time!Here's what else you can expect from today's episode...Murielle introduces herself.Murielle talks about how she started her YouTube channel.Murielle discusses the ROI (return of investment) from making long-form videos on YouTube versus short form content on social media.Murielle reveals the gear she uses to make YouTube videos.Murielle explains whether there is still space for food photographers on YouTube.Murielle gives her top tips for achieving success on YouTube.We talk about the key things that get your videos noticed on YouTube.We chat about how Murielle got her cookbook deal.LINKS MENTIONED:My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my #EatCaptureShare food photography challenge HEREMurielle’s website, YouTube, and Instagram Murielle's cookbookHyramRØDE Lavalier microphoneiMovieFind the full show notes HEREFind my Instagram HERE