How to create content brands love

In today's BONUS episode (147) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, nutritionist and author of Nourished Kitchen cookbook, Erica Rodriguez. We chat about how Erica self-published Nourished Kitchen, what it really cost to bring the book to life and how she managed to get it stocked in some of the best London bookstores. This episode will give you all the advice you need to turn your dream book into reality. Here's what else you can expect from today's episode...I share some exciting news about what's coming up soon! Erica introduces herself.Erica gives the 3 key reasons why self publishing is better than traditional publishing!Erica shares her unmissable advice for creatives thinking about self-publishing.Learn Erica’s top strategies for bringing a cookbook to life from design to printers.Hear the exciting story of how Erica managed to get her cookbook stocked in one of London’s most iconic bookstores.Wondering about the costs? Erica shares a transparent breakdown of her self-publishing budget, showing the real costs behind turning a dream into a physical product.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyErica's website, cookbook and InstagramErica's UK-based printer Bell & BainUpwork for finding people to help with self-publishingCollege of Naturopathic Medicine (CNM)How to self publish a best selling book with Fiona Humberstone – Eat Capture Share Podcast episode number 37Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

In today’s must-listen BONUS episode (146) of the EAT, CAPTURE, SHARE podcast, I sit down with food content creator Edita Kaite, a former FOUNDATION student and Fearless Focus mentee, to uncover the bold move that changed everything. Edita reveals how she courageously walked away from an Instagram audience of over 20K followers to launch a brand-new account—and skyrocketed to success! She shares why letting go of her niche, after years of dedicated work, was the game-changing pivot she needed.If your Instagram growth feels stuck or you're seeking fresh ideas, Edita’s story and expert tips will inspire you to take action and find your own path to success! Here's what else you can expect from today's episode...Edita introduces herself.Edita shares why she felt the need to leave her own Instagram account behind and start afresh!Edita explains how exactly she pivoted her content and built a brand new audience.Edita reveals her best advice for creating food content that goes viral.Edita outlines what to do if you're thinking about a content niche pivot!Edita explains how she shifted from photography to videography.Edita talks about how she now monetizes her content and works with brands.I give my top tip for keeping my voice-overs fresh.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyEdita’s Instagram, TikTok and websiteFind out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Offer valid until 28th October 2024Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind out more about my FREE Instagram Food Photography & Reels Challenge HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

In today's episode (145) of the EAT, CAPTURE, SHARE podcast, you get to hear my conversation with cook and food storyteller, Val Moore, and cookbook author and food & travel content creator, Verna Gao, which was recorded in front of a LIVE audience at my book launch party last month! We talk about all things Reel creation and creativity, how to achieve success on social media and answer the BEST questions from the audience. This episode celebrates our creative differences and will give you the confidence to achieve success on your own terms. Here's what else you can expect from today's episode...Verna and Val introduce themselves.Val and Verna explain how they started sharing their food online.Verna gives her best advice for how to find your niche on social media.Val shares his secret for how to create content that stands out in a crowded social media space.Val and Verna give their top tips for scripting voiceovers for Instagram Reels.Verna and Val reveal how much time they really spend working as full-time content creators.We talk about whether it’s still possible to grow your audience without sharing your personal life online.I share how I started on Instagram and as a food photographer.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyVal’s Instagram and TikTokVerna’s Instagram, website and cookbookVerna’s Korean steamed eggs (day 31 of around the world in 80 eggs), where she has to start a recipe several timesFirst video Val posted on InstagramMartijn Doolaard on YouTube (renovated the cabins in the Italian Alps)How To Make Your Food Famous book launch party & live podcast! Read more about it in this blog post HEREYou can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Find the full show notes HEREFind my Instagram HERE 

In today's episode (144) of the EAT, CAPTURE, SHARE podcast, I'm chatting with content creator and recipe developer, Kiley Heard. We talk about how Kiley films her gorgeous Instagram Reels, why Kiley decided to speak out about her eating disorder and how she grew her huge Instagram audience. This episode will inspire you to work hard, embrace your most authentic self, and grow a loyal online community too!Here's what else you can expect from today's episode...Kiley introduces herself.Kiley talks about how she started as a food content creator.Kiley shares how she did a huge pivot on social media (and why it paid off!).Kiley reveals her top tips for growing your Instagram audience.Kiley describes her step-by-step videography process for filming super successful Instagram Reels.Kiley gives her best advice to new food content creators.Kiley shares the inside scoop on how The Rock made her pancakes.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyEat Capture Share podcast LIVE recording & book launch event. Grab a ticket HEREKiley’s Instagram, Pinterest, YouTube, TikTok and websiteKiley's pumpkin cinnamon roll pancakesIntuitive eating on Instagram and are food bloggers to blame for orthorexia, with Christy Harrison - Eat Capture Share Podcast episode number 7You can enjoy a full month of Grocer's List absolutely FREE! Just use the code PODCAST at checkout. But hurry, this offer ends December 31st, 2024!Blueberry Backdrops Grab your discount code ECS1 and get 15% off until December 31st, 2024!Find out more about my online Reels for Food Content Creators Course HEREFind the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (143) of the EAT, CAPTURE, SHARE podcast, I’m taking you behind the scenes of my entire launch plan - how we planned it, what we considered, the risks we’ve taken and what works best to make the most sales!Here's exactly what you can expect from today's episode...I chat about how the idea for this podcast episode came about.I explain why the quality of a launch determines the success of anything in your business.I explain the biggest mistakes creatives make in their launch plan.I outline why breaking your marketing plan up into quarters helps tremendously! I note how content marketing is structured around a launch (and why it’s SO powerful and effective in moving the needle forward).I share how we approach our mailing list during a launch.I share the secret sauces of a successful launch.I mention my best Instagram Story practices during launches!I take you behind the scenes of how I hold myself accountable during launches.I explain why I have a launch month rather than a launch week!I outline my entire pre-order strategy.I note why highlighting transformations is EVERYTHING! You’re invited to our book launch and I share more on what it’s about! I outline the role giveaways have played in all my launches!LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Quarto Group and White Lion PublishingFind my online Reels for Food Content Creators Course HEREFind my online Foundation Food Photography and Food Styling Course HERE'How To Make Your Food Famous' ready to order! Read more about it in this blog post HERE Talking all things business with my coach, Rick Mulready - Eat Capture Share Podcast episode number 98Jenna KutcherHow to get started on Pinterest - Eat Capture Share Podcast episode number 60My “Fav Creatives” highlight on InstagramGrab your ticket for the LIVE podcast recording and book launch event HERE!My giveaway posts on Instagram, here and hereFind full show notes HEREFind my Instagram HERE 

In today's episode (142) of the EAT, CAPTURE, SHARE podcast, I'm talking with food content creator, author of the Chocolate Overload cookbook and former FOUNDATION student, Jessie Marsden-Urquhart. We chat about 'authentic' versus 'professional' videography, the highs and lows of writing your first cookbook, and Jessie's Instagram strategy that helped her obtain lucrative brand deals. This episode will help you stand out on social media faster than you can eat Jessie's delicious bakes! Here's what else you can expect from today's episode...Jessie introduces herself.Jessie explains how she started on Instagram.Jessie describes how taking Kimberly's Foundation Course impacted her career.Jessie talks about the impact using Instagram Reels had on her creative business.Jessie reveals the turning point in her videography that led to more brand collaborations.Jessie shares the number one thing about her content that helped her go viral.Jessie talks about her book writing journey.Jessie gives her best advice to aspiring food content creators and established creators who might be struggling to gain traction.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyJessie’s Instagram, TikTok, Blog and cookbookEat Capture Share podcast LIVE recording & book launch event. Grab a ticket HERESally's Baking BlogFind out more about my online Foundation Food Photography and Food Styling Course HERE.Find out more about my online Reels for Food Content Creators Course HEREFind the full show notes HEREFind my Instagram HERE

In today's episode (141) of the EAT, CAPTURE, SHARE podcast, I'm chatting with Lexi Harrison, the food photographer and co-founder of the hugely successful Crowded Kitchen blog. We talk about the recipes that always do well on Instagram, how to grow your audience through storytelling and if it's still possible to succeed on Instagram in 2024. This episode will give you all the tips you need to take your Instagram to the next level!Here's what else you can expect from today's episode...Lexi introduces herself.Lexi explains how she started her Instagram journey.Lexi shared how Crowded Kitchen grew its huge Instagram following.Lexi gives her best advice to food content creators who want to monetize their content today.Lexi reveals the very first thing you should do to grow your audience on Instagram.Lexi describes how Crowded Kitchen successfully shifted from photography to videography on Instagram.Lexi explains how she and her mom monetized their blog and social media platforms.LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyLexi’s emailThe Crowded Kitchen website, Instagram, Facebook and TikTokFind the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (140) of the EAT, CAPTURE, SHARE podcast, I’m exploring the question whether you can build a successful career as a food photographer, blogger or content creator without social media.Here's exactly what you can expect from today's episode...I share how the idea for this week’s podcast episode came about.I outline what I mean when I say ‘social media’.I outline the pros and cons of excluding social media from your creative business.I explore the alternative places on which you can build your business, that aren’t social media platforms.I outline why knowing your goal is vital to deciding how and where to build your business.I explain why you need to build robust marketing channels if you refrain from having a meaningful presence on social media.I mention why I consider YouTube an essential platform to be on for anyone not on social media!I share why understanding the impact of AI and CHATGPT in our industry is vital!I argue that social media will help you build a long term successful and sustainable career.I explain what to share on social media for maximum impact.I outline why versatility and creative evolution helps build sustainable careers!I share exactly how clients search for and decide to hire photographers! I chat about building a personal brand and why it matters.I share how you can learn to perfect your social media strategy.LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE AI, Substack and the future of food writing, with Dianne Jacob – Eat Capture Share Podcast episode number 117AI & food photography - All you need to know, Eat Capture Share Podcast episode number 130How to start a mailing list. Your 10 list-building questions answered! Read more about it in this blog post HEREShould you start a YouTube channel? – Eat Capture Share podcast episode 125Find the full show notes HEREFind my Instagram HERE 

In this week’s mini solo episode (139) of the EAT, CAPTURE, SHARE podcast, I am sharing THE best content to share on Instagram Stories for higher engagement, more views and deeper connection with your community! Here's exactly what you can expect from today's episode...I share the four types of content pieces you MUST share on your Instagram Stories!I outline why having an Instagram Stories strategy is key!I explain where most creatives go wrong when sharing content on their Instagram StoriesI share my top tip for creating engaging Instagram Stories that provide high value and take no time to create!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE and sign up for your pre-order bonus.My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HERE Looking for more Instagram tips? Why not check out THIS episode with Adrian PerYou can download my FREE Instagram tool guide HERE! Find the full show notes HEREFind my Instagram HERE 

In today's episode (138) of the EAT, CAPTURE, SHARE podcast, I'm chatting with the founder of George's Bakery and author of the Sunday Times bestselling cookbook Rebel Bakes, George Hepher. We talk about how George started his business, how he pushed the boundaries to develop his own style and how to feel more comfortable on social media just being yourself. This episode will have you dreaming of tapping into your entrepreneurial spirit and making a mark on social media!Here's what else you can expect from today's episode...George introduces himself.George explains how he grew his large social media following.We chat about how George overcame self-doubt to start sharing his bakes online.George gives his best advice for growing a social media following.We talk about how to motivate yourself if you're not growing on social media.George explains how he got an incredible cookbook deal.George talks about what lead to his cookbook becoming a Sunday Times best selling book!LINKS MENTIONED:Pre-order HOW TO MAKE YOUR FOOD FAMOUS HERE  and sign up for your pre-order bonus!My book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!George's book Rebel Bakes George's Instagram, TikTok, Facebook and websiteGeorge's favorite movie MoonlightCookbook photoshoot! Rebel Bakes. Read more about it in this blog post HERESee my Reel on how I prop style a cookbook HERE Find out more about my Fearless Focus Mastermind and Mentoring program for food photographers and food bloggers HEREFind the full show notes HEREFind my Instagram HERE